SoftQuad Software, Ltd. announced MarketAgility, an XML-based content solution that gives businesses more power and control over the creation, management and real-time delivery of product information to e-marketplaces and e-procurement systems. MarketAgility provides suppliers with an efficient and cost-effective way to move product information from their enterprises to multiple electronic distribution channels. MarketAgility 1.0, formerly code named Global OnRamp, is scheduled for release in September, 2000. Suppliers until now have had trouble collecting their product information, which has generally been located in disparate sources throughout their enterprises. It’s also been difficult to translate that information into the various distinct formats required by different e-marketplaces. Even after these initial barriers have been overcome, suppliers have still found it hard to maintain up-to-date product and pricing information and to target and differentiate their products across multiple distribution channels. MarketAgility lets suppliers quickly leverage their existing infrastructure and business processes to collect product information from wherever it resides in the enterprise, whether in content management systems, electronic resource planning systems, enterprise databases, or Microsoft Word or Excel files. It then automatically delivers this information in a format that is fully customized for different e-markets in their specific dialect of XML. In addition, MarketAgility allows suppliers to maintain their competitive advantage by rapidly and incrementally updating product and pricing information across all channels. MarketAgility is comprised of three major components: the MarketAgility XML Connector, the MarketAgility XML Server, and the MarketAgility XML Transporter. MarketAgility also incorporates SoftQuad’s XMetaL technology, an enabler for XML content applications. MarketAgility allows content revisions to be made directly within XML. Suppliers can now easily supplement their product data with rich content and better differentiate themselves in e-markets. MarketAgility supports common industry standards such as BizTalk, W3C Schemas, xCBL and cXML. www.softquad.com

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