Bowstreet announced that it has signed marketing agreements with two channel-focused solutions partners, Partnerware Technologies, Inc. and MarketSoft Corporation. Under the agreements, the companies will offer joint software solutions that help enterprises manage their indirect partners on-line through lead management and the customization of information to ultimately execute channel programs more quickly and cost-effectively. Both Partnerware and MarketSoft will market The Bowstreet Web Automation Factory in conjunction with their partner relationship management and lead management software to the enterprise marketplace. Bowstreet, in turn, will recommend the Partnerware and MarketSoft solutions to its rapidly growing list of Fortune 500 and Internet-based customers. www.marketsoft.com, www.partnerware.com, www.bowstreet.com
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