Acxiom Corporation the Acxiom Data Network now supports XML as its basis for providing InfoBase data products over the Internet to qualified, registered businesses. The addition of XML, a flexible document format for the Web, now allows developers to integrate the Acxiom Data Network with multiple languages and platforms. Developers now have the option of integrating Acxiom Data Network technology with ActiveX/COM objects on Windows platforms or writing their own interface with any platform and language that supports XML. In addition to support of the XML format, a new Acxiom Data Network software development kit, SDK 1.3, was recently made available. This new kit enables developers to integrate the functionality of Acxiom’s InfoBase data products including InfoBase TeleSource, InfoBase Profiler and InfoBase Enhancement into their own applications. Applications can access Acxiom data products in a real-time, on-demand environment simply by utilizing the same software programs companies use everyday for decision support, marketing automation, contact management and sales force automation. www.acxiomdatanetwork

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