Bowstreet Software Inc. has appointed Robert D. Crowley to the post of president and chief executive officer. Crowley comes to Bowstreet from Arbortext where he was president and CEO. Bowstreet’s current CEO and co-founder, Jack Serfass, will assume the role of co-chairman of Bowstreet, along with co-founder Frank Moss. Bowstreet, was founded in January 1998 and last week announced a $20M second round financing. The company’s Web Services Architecture, which combines XML and directory services technology, is technology for dynamic, frictionless B2B e-commerce. While President and CEO at Arbortext, Crowley positioned the company as a leader in Web-based e-content for e-business, tripling the company value in twelve months. Prior to Arbortext, Crowley was vice president of business development at Kenan Systems Corporation, an enterprise customer care, billing and analysis products firm. Prior to Kenan, Crowley was a senior vice president at USCS International. During his 11 years with California-based USCS. He earned his BS in finance from Villanova University.