Language localization (from Latin locus and the English term locale, “a place where something happens or is set”) is the second phase of a larger process of product translation and cultural adaptation (for specific countries, regions or groups) to account for differences in distinct markets, a process known as internationalization and localization.
Category: Publishing & media (Page 14 of 52)
User-generated content (UGC) covers a range of media content available in a range of modern communications technologies. The ‘user’ typically refers to a customer, sometimes an employee, or any public commentator. It entered mainstream usage during 2005, having arisen in ‘social media’ marketing (which morphed into ‘content marketing’ when social media marketing’s reputation suffered) , web publishing and new media content production.
Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation semantics (the look and formatting) of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can also be applied to any kind of XML document, including plain XML, SVG and XUL.
Also see XSL, XSLT, XSL-FO.
The Guardian’s old-article trick
“… this is a great idea, one worth replicating elsewhere. But it’s also a reminder of the power publishers have to use their article metadata to improve public understanding — and how little they use it. When one of your old stories is floating around social media in a way that causes confusion, you can do something about it.” Read More
Is ad blocking past 2 billion worldwide?
Doc Searls: “The answer is, we don’t know. Also, we may never know, because”… Read More
Journey mapping: 9 frequently asked questions
Journey maps are useful for building common ground in an organization, but practitioners often have questions and misunderstandings about their scope and how to create them. Read More
Bitter lesson + better lesson = lesson
Many of you will remember the rules vs data debates from the early days of machine translation and image recognition. There is a similar debate currently going on in AI research. The main differences are the dramatic improvements in deep learning, facilitated by the availability of massive computing power. The current discussion seems more secular, and concerned with relative costs and efficiencies. This post, “Better lesson” is by Rodney Brooks, but also checkout Rich Sutton’s “Bitter Lesson”, which Brooks links to. Both posts are short and very accessible. Read More
Just 2 weeks until…
Gilbane’s Digital Experience Conference
Reserve your seat today – use code FG19 for best price
Also…
- Why do managers ignore employees’ ideas? Often they are not empowered… via HBR
- Looks like an easy way to get started… The GDPR Canvas & how to use it via Tech GDPR
- AiriPods (not a typo). Thoughts on iPods, AirPods, and Apple Watch. via Asymco
- The NYT built an open source collaborative documentation site that may work for you. via Times Open
The Gilbane Advisor curates content for content management, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.
The election is over—it’s time to look forward. In that spirit, I wanted to invite you to participate in a forum running right after Thanksgiving at the Gilbane Digital Content Conference this year—a town hall focused on innovation. Send suggestions via Twitter using #gilbane.
Driven to change
It’s no secret that publishers have been grappling with a rapidly changing digital media landscape for two decades, but as the pace of change has accelerated and channels have proliferated, managing content has become exponentially complex.
Consider just a few of the trends:
- The rise of social networks as channels in their own right—not just marketing outlets for promoting content on web sites
- The inexorable trend toward content embedded into activities
- The on-going tug-of-war between structuring content for omnichannel (just author once in XML!) and tailoring content for audience and media (because it yields better engagement!)
- Rising demand for video and packaging of video with narrative and slide shows
- Devaluing of long-form narrative, with news unfolding first on social media rather than in conventional stories
- Increasing use of analytics driving editorial decisions
- Rising legitimacy of outtakes—what was once left on the cutting room floor now becomes a value-add because of its uniqueness
Relentless change is the new normal facing those developing content and technology strategies. Scrums used to be just for software development; now they’re used for content development as well.
Fostering a culture of continuous innovation will fuel growth in digital for publishers, but how does an organization optimize for change? How are others coping? Where does your organization sit relative to your peers?
Hearing from others
The Digital Strategies for Media & Publishing track at this year’s conference brings together diverse perspectives on innovation and change.
John Eckman will demystify what it takes to efficiently publish via Facebook Instant Articles or Apple news. WBUR and Urban Airship will share their case study in podcasts delivered through digital wallets.
We’ll go behind the scenes to see how others are managing their content—how MIT Press manages diverse content in multiple system on a tight budget, and what’s behind the new MarkLogic implementation at America’s Test Kitchen
Analytics are increasingly driving editorial and product decisions. Erin Martin and Michelle Bellettiere from NPR will share their approach and discuss their plans for 2017.
Meeting and learning together
Part of what makes a conference special is the opportunity to meet face to face with others on similar journeys at other organizations, even other industries. As Subrata Mukherjee, VP of product management at The Economist, noted
Media companies have much to learn from the innovations in content marketing and digital supply chains in other industries. But when I go to a conference, I not only want to hear their stories, I want to meet with them to ask my questions.
That’s why this year we’re going to follow case studies in transformational innovation by Subrata and Jeanette Newton from Pennwell with an open town hall, where the audience can drive the conversation, and we can as a community share insights and potential approaches to tackling challenging issues.
We’ll be looking at innovation from multiple angles—
- vision and strategy
- people and skills
- products and market disruption
- tools and technology
Because, ultimately, organizations that are successful at innovating in publishing will address all of those facets.
If, like me, you share a passion for making content technology work amidst all this upheaval, make plans to join us. And you don’t need to wait to start the conversation. Share your topics and questions in advance via Twitter using #gilbane.
Main conference: November 29 – 30 ● Workshops: December 1, 2016
Fairmont Copley Plaza, Boston
Register today!
and use code F16G for an extra discount
Join us in Boston in November for these featured case studies and our other 32 conference sessions.
Innovating through Transformation
How are media companies transforming their business from one reliant on content consumption to one in which content mixes with tools and / or community for greater engagement and new revenue? This session’s case studies from The Economist and Pennwell will delve in-depth into their innovation journeys. The changes ripple across every facet of the business; hear first-hand the challenges, solutions and results.
Wednesday, November, 30: 8:30 – 9:30 am
Register today to save your seat!
Use code F16G for an extra discount
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Moderator:
Mark Walter, Principal, Content Technology Strategies
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Subrata Mukherjee, Vice President, Product Management, Global Head of Business Systems, The Economist
Transformation by Continuous Innovation
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Jeanette Newton, PW3 Platform Development Manager, Pennwell
Digital Transformation at PennWell: Creating Vertical Destination Hubs
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Dan Murphy, Lead Solutions Architect, Digital Strategy, Velir
Digital Transformation at PennWell: Creating Vertical Destination Hubs[/GDC_column]
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Gilbane Digital Content Conference
Fairmont Copley Place Hotel, Boston, November 29 – 30, 2016
Bots vs apps, conversational interfaces, AI — lots of hype, and lots of money. If all the coverage of these and how they relate have left you scratching your head our first three articles below will get you grounded in reality.
The first, a longish but enjoyable post by Dan Grover is my favorite. He uses the sneaky trick of measuring how many screen taps chat interfaces can take compared to app interfaces to sort of measure physical, mental effort, and time. As a product manager at WeChat Grover has a certain cred.
Bots won’t replace apps. Better apps will replace apps
The thesis, then, is that users will engage more frequently, deeply, and efficiently with third-party services if they’re presented in a conversational UI instead of a separate native app. … messenger apps’ apparent success in fulfilling such a surprising array of tasks does not owe to the triumph of “conversational UI.” What they’ve achieved can be much more instructively framed as an adept exploitation of Silicon Valley phone OS makers’ growing failure to fully serve users’ needs, … Many of the platform-like aspects they’ve taken on to plaster over gaps in the OS actually have little to do with the core chat functionality. Not only is “conversational UI” a red herring, but as we look more closely, we’ll even see places where conversational UI has breached its limits and broken down. Read More
Chat bots, conversation and AI as an interface
Chat bots tap into two very current preoccupations. On one hand, the hope that they can actually work is a reflection of the ongoing explosion of AI, and on the other, they offer a way to reach users without having to get them to install an app.
Benedict Evans explores both, and asks many questions about how they relate to which “runtime”. Read more
When do bots beat apps? When context and convenience matter most
Investor Peter Rojas makes similar points and reminds us in case we forgot…
Facebook isn’t just wagering that the ease of interacting via a conversational interface will drive uptake of chatbots amongst its 800 million users. Ultimately they’re doing this because they believe that the convenience of chatbots will get people to live inside Messenger in the same way that WeChat users live inside that messaging app. It’s their way of making an end-run around both iOS and Android as app platforms by bringing all those services within Messenger as chatbots — and thus onto a platform which Facebook controls. Read More
Google search engine baffles public, Ofcom study shows
The Financial Times chose to highlight the gem below, no doubt because of the increased regulatory attention, but the free just-published, Adults’ media use and attitudes Report 2016, has lots of other interesting findings.
In Ofcom’s research, adults who use search engines were shown a picture of the results returned by Google for an online search for “walking boots”. The first three results at the top of the list were distinguished by a small orange box with the word “Ad” written in it. … However, in spite of the labelling, 51 per cent of respondents were not aware that these results were adverts or sponsored links.
Imagine the results from some other other countries. Read More
Your media business will not be saved
The Verge’s Joshua Topolsky tells colleagues and competitors not to fool themselves with individual silver bullets. We’ll have to stay-tuned to see what he is working on.
Video will not save your media business. Nor will bots, newsletters, a “morning briefing” app, a “lean back” iPad experience, Slack integration, a Snapchat channel, or a great partnership with Twitter. … Compelling voices and stories, real and raw talent, new ideas that actually serve or delight an audience, brands that have meaning and ballast; these are things that matter in the next age of media. Thinking of your platform as an actual platform, not a delivery method. Knowing you’re more than just your words. Thinking of your business as a product and storytelling business, not a headline and body-copy business. Thinking of your audience as finite and building a sustainable business model around that audience — that’s going to matter. Thinking about your 10 year plan and not a billion dollar valuation — that’s going to matter. Read More
With new roadblocks for digital news sites, what happens next?
Newsonomics’ Ken Doctor, looking at the current recalibration, points out…
The Digital Dozen — those national/global companies I’ve identified, like The New York Times, The Wall Street Journal, The Washington Post, Bloomberg, AP, Reuters, The Guardian, Axel Springer, the BBC, and more — are most mindful and respecting of that heritage and mission, even as they struggle mightily. They, too, are testing more video, but they try not to let the new overwhelm their essential reasons for being. Read More
Making Medium more powerful for publishers
Aggressive…
new branding tools that will allow publications to customize color, layout, and navigation. … making it easier to migrate existing blogs and websites to Medium … two new ways that publishers can opt in to earn revenue on Medium … soon launch compatibility support for Facebook Instant Articles and Google Accelerated Mobile Pages (AMP) … brought collections to the web. Read More
The open web is not going away
Hopefully not! Zack Rosen points out the giant discrepancy in the funding of walled gardens vs open web, but he only gets to “should not” instead of “is not”. If you are an optimist you’ll be happy to know that there was a similar scenario in the 80s where giant telecoms tried to force a walled garden on the world in the form of the ODA (Office Document Architecture) standard, but lost the war to the measly-funded open information standard SGML (parent of HTML and XML). Another similarity: some of the large computer companies at the time hedged their bets by supporting both sides to some degree, much like Google, Apple, Facebook do today. Read More
The call for speakers deadline is May 6!
Main conference: November 29 – 30 2016 ● Workshops: December 1 ● Fairmont Copley Plaza, Boston, MA
Short takes
It’s Mr. MR to you… The Untold Story of Magic Leap, the World’s Most Secretive Startup via Wired
Understand the Blockchain in Two Minutes Well, slightly over 2, but this really pretty good. via Institute for the Future
The web is Doom but there is reason for optimism. via mobiForge
Not a short term problem but, hmmm… Facebook Struggles to Stop Decline in ‘Original’ Sharing via The Information
Are MarTech tools underperforming? Digital Marketing Technology Survey Results via Real Story Group
CMS, etc., corner
Details and puns but No Joke: Sitecore is (finally) acquired (sort of) via Digital Clarity Group
Adding to their extensive collection of CMSs OpenText acquires HP customer experience content management for $170 million via TechCrunch
New, and free, Research: From Web Publishing to Experience Management in Higher Education via Digital Clarity Group
CrownPeak merges with ActiveStandards and raises funding via Real Story Group
Digital Asset Management Round-up, April 2016 via Digital Clarity Group
About
The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year. Subscribe to our email newsletter, or our feed.
The Gilbane Digital Content Conference – Content Management, Marketing, and Digital Experience helps marketers, IT, and business managers integrate content strategies and technologies to produce superior digital experiences for customers, employees, and partners.
As we said in our most recent Gilbane Advisor, “There are tectonic shifts underway among competing web, mobile, and social platforms, that will have profound effects on digital strategies.” While these shifts will impact everyone who distributes content, the major publishers have the most at stake, are paying the most attention, and are already experimenting. By now these experiments have provided some initial data, in particular with Facebook Instant Articles, though likely not enough to base major decisions on. Since we wrote the session description below a few months ago, Google announced Accelerated Mobile Pages (AMP) project and Facebook announced Notify. Events are moving quickly.
Whether you are a publisher, brand marketer, or independent blogger, this panel discussion is bound to be enlightening.
P1. New Frontiers in Digital Content Distribution
Publishers have been using social media as a means to extend their brands, drive traffic to web properties, and cultivate direct relationships with consumers. But the arrival of “off-site” digital media outlets—Facebook’s Instant Articles, Apple News, Snapchat, Twitter Lightning, and whatever Google might dream up next—has publishers asking: will social media platforms usurp publisher’s own brand sites or be a lucrative extension? What are the results from those who are early participants? What are the business and technology issues to consider when deciding whether to take part? How can you prepare your organization, infrastructure and content to be ready if your CEO/CMO decides to take the plunge?
A panel of media technologists will report on their experiences and share their insights as we explore the latest trend in the evolution of digital media.
Wednesday, December, 2: 1:30 p.m. – 2:30 p.m.
Moderator: Mark Walter, Director, Strategic Solutions, Managing Editor Inc. (MEI)
Panelists:
Brad Kagawa, VP Technology, Content Management Systems, The New York Times
Jay Brodsky, Principal, Align Digital
Eric Hellweg, Managing Director, Digital Strategy, Harvard Business Review
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