Category: Gilbane events (Page 8 of 44)

At last year’s conference the topic of personalization was hot, but much of the attention was on how hard it is and how easily it can go terribly wrong. As @jeffcram tweeted during the analyst panel, “I think the analysts at #Gilbane just stuck a fork in Personalization. So, what’s the next shiny object?”. In cooler moments there was much agreement that when personalization is done right it can work well — the resource/risk/reward calculation can be difficult and will differ between applications and audiences. In any case, personalization is not going away even as, or if, tracking and data collection is moderated by the increased use of ad/content/javascript etc. blockers, so marketers need to dig in and keep up. Personalization will certainly be discussed in many conference sessions this year, but especially in those below.

C6. Personalization: The Advanced Crash Course

Digital teams are often frustrated with the difficulty of getting their personalization practice beyond adding a few targeted components in their digital ecosystem. This is partially because it seems that inroads to the more advanced aspects of the personalization practice have been closely held secrets. Many organizations have had to reinvent the wheel, for lack of access to best practices. In this panel presentation, we will address that gap directly, with three personalization experts discussing what they consider to be the most hard-won aspects of their practice. For digital teams trying to enhance their game, this session will give unusual visibility into the challenges — and successes — of running more serious personalization programs within their organizations. Attendees of this session will receive an overview of topics for the “advanced course” in personalization and to get inspiration to move personalization activities forward.

Thursday, December, 3: 11:40 a.m. – 12:40 p.m.
Moderator: John Berndt, CEO, TBG (The Berndt Group)
Speakers:
Amanda Shiga, Vice President, Digital, Nonlinear Creations
Dave Ingram, Product Manager, Acquia

T2. Brain Science for Marketing to Digital Brains

In the battle for attention and engagement marketers need all the help they can get. Personalization is where the biggest hope lies but getting it to work is problematic, mainly because of the difficulty piecing together and making sense of the various customer data sources. This can be especially off-putting with real-time programmatic ads. Understanding a customer’s state of mind and emotions in real-time can help avoid or recover from a negative experience. There is already commercial technology that provides emotional state information using facial recognition software (Affectiva, for example), and marketers are already using it in campaigns.

Our brains are also changing to better adapt to the over-stimulating digital world we live in. Will our brains learn to fight back? Send fake emotional signals to discourage ads? Brain science is progressing rapidly and for better or worse, marketers should understand what’s possible, what might be soon, and what your peers are already doing. This session will get you started, and should be fun.

Wednesday, December, 2: 2:40 p.m. – 3:50 p.m.
Moderator: Barb Mosher Zinck, Content & Product Marketer, MarTech Analyst, Publisher, BMZ Content Strategies / Digital Tech Diary
Speakers:
Kevin Lindsay, Director of Product Marketing, Adobe Target, Adobe
How Decision Science Guides Digital Marketing
Jesse Kalfel, Senior Director, Creative Services and Consulting, SAP Global Marketing, SAP
Are Customers ADD? Blame it on the Digital Brain

Workshop A. Developing a Personalization Strategy: One Size Doesn’t Fit All

In this workshop, we will discuss the thinking necessary to build a strong personalization strategy for any organization. Illuminating a range of different types of strategy and effective scenarios for different organization types, we will pull back the details to understand the commonalities, decision paths, and frameworks for organizing these strategies.

The session will also ground the discussion in some operational complexity associated with personalization strategy, including:

• Assessing existing user behavior as a prerequisite of personalization strategy
• Audience segmentation and CRM
• The interaction between personalization strategy and UX planning

For attendees, the workshop will provide both an overview of this complex subject, and the chance to discuss their own challenges and align them with strategies that can work.

Tuesday, December, 1: 9:00 a.m. – 12:00 p.m.
Instructor: John Berndt, CEO, TBG (The Berndt Group)

Subscribers save $200 on conference registration – use priority code 200BB

In case you are looking for this year’s Gilbane speaker spotlights, you can find them on the official conference site speaker spotlight page.

Speaker spotlights from previous conferences are here.

Gilbane Conference 2015

Join us in Boston December 1-3

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Thanks to all the Gilbane Conference sponsors and exhibitors this year!

Diamond Sponsor

Brightspot is an enterprise user experience platform that powers large-scale, highly dynamic and editorially rich consumer experiences. Brightspot delights editors with a consistent, familiar and uncluttered user interface that supports their workflows. It unleashes designers, allowing them to create visually stunning experiences with complete design flexibility and zero platform constraints. And it empowers developers, by automating routine tasks and injecting industry best practices in the development workflows they already know and understand. Brightspot brings teams together from day one, resulting in high quality deployments and faster time to market. For more information, visit brightspot.com.

Platinum Sponsor

Adobe is the global leader in digital marketing and digital media solutions. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure and monetize their digital content across every channel and screen. For more information, visit www.adobe.com.

Gold Sponsors

HP Marketing Optimization empowers organizations to understand and engage audiences, reach new customer segments, and deliver dynamic and personal experiences across every channel, including print, web, contact centers, and augmented reality. With a portfolio of industry-leading products, including HP Exstream, HP TeamSite, HP MediaBin, HP Qfiniti, and HP Aurasma, marketers can increase revenue, conversion rates, and customer loyalty using the diverse and growing volume of information that powers today’s world. For more information, visit http://hpengage.com.

Oracle offers a comprehensive and fully integrated stack of cloud applications, platform services, and engineered systems. With more than 400,000 customers—including 100 of the Fortune 100—in more than 145 countries, Oracle provides a complete technology stack both in the cloud and in the data center. Oracle’s industry-leading cloud-based and on-premises solutions give customers complete deployment flexibility and unmatched benefits including application integration, advanced security, high availability, scalability, energy efficiency, powerful performance, and low total cost of ownership. For more information about Oracle (NYSE:ORCL), visit oracle.com

Exhibitors

Accenture is a global management consulting, technology services and outsourcing company, with approximately 323,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. https://www.accenture.com/us-en

Acclaro is a translation and localization services firm that specializes in adapting products and information for worldwide markets. We help brands transcend borders, open new markets and gain a competitive edge in new languages worldwide. From transcreation of marketing campaigns, to website and product localization, to translation and production of eLearning, we help businesses succeed across cultures. www.acclaro.com

ActiveStandards is the leader in digital governance, providing global enterprises with end-to-end digital governance solutions through a powerful blend of technology and consulting services. These solutions help companies realize value from their online presence and mitigate risk by optimizing the management of complex digital operations and improving the quality and effectiveness of their digital content. ActiveStandards has an international client base across all industry sectors and supports the digital governance programs of some of the largest brands in the world, including Unilever, Shell, CSC, HP, Thomson Reuters and Canon. www.activestandards.com

Enonic’s innovative platform provides a faster way to create and deliver powerful digital experiences. We solve everyday problems in all stages of the digital delivery process. Our simplified architecture reduces the number of moving parts, and enables delivery of content, services and applications from a single, scalable platform. Visit https://enonic.com.

EPiServer connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. Sitting at the center of the digital experience ecosystem, EPiServer empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, EPiServer has offices in the USA, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Singapore, Spain, UAE and the UK. www.episerver.com

IAE makes the Digital Strategy of A-brand multinationals an affordable reality. IAE delivers hands on digital execution services such as web content implementation, online campaign management, creative maintenance and digital reporting. IAE makes the Digital Strategy of A-brand multinationals an affordable reality. IAE delivers hands on digital execution services such as web content implementation, online campaign management, creative maintenance and digital reporting from 5 locations around the world, catering for the 24/7 needs of its customers, among others Philips Electronics, The Hertz Corporation, Unilever, Sony Corporation and TomTom. By customizing its operating model, delivery location, scaling and workflows, IAE offers companies ‘a perfect fit’ for their global digital execution requirements. www.iaenorthamerica.com

Jostle’s intranet helps leaders engage their workforce, it helps teams collaborate, and it helps organizations build and sustain vibrant cultures. Its elegance and relevance yield exceptional participation rates – exceeding five times industry standards. Jostle’s intranet is turnkey, cloud-based, and requires no IT resources to maintain. For more information contact info@jostle.me or visit us online at www.jostle.me.

SDL is the leader in global customer experience. We untangle the complexity of managing your brand’s digital footprint as it grows across websites, devices, channels, multiple languages and cultures. Customer expectations are high. To turn shoppers into buyers and likes into loves, SDL technologies and language services enable you to engage customers with authentic, in-context brand experiences at every touch point—before, during and after the sale. With a complete integrated cloud solution for content management, analytics, language and documentation, SDL doesn’t just bring your brand to the world. We bring the world to your brand. Learn more at SDL.com. www.sdl.com


SearchBlox is a text analytics and search platform for unstructured data with built-in connectors to multiple data sources. SearchBlox is used for customer feedback and employee feedback analysis. SearchBlox can visualize multiple streams of text data for actionable insights leading to faster decisions. www.searchblox.com

Associate Sponsor

Also thanks to all our Gilbane conference media sponsors!

Learn and network with peers, industry insiders, and content, marketing, and technology experts and practitioners. Hear from:

Accenture Interactive ● McKesson ● The New York Times ● Marriott International ● SAS Institute ● Editorial Projects in Education ● Nielsen ● Jazz Aviation ● PBS ● Aon ● Canadian Broadcasting Corporation ● EMC ● Cornell ● Analog Devices ● Intel ● Port of Antwerp ● Blue Cross / Blue Shield of NC ● Apollo Education ● Harvard Business Publishing ● Wiley ● Amora Coffee ● Elsevier ● Adobe ● Plexxus ● chiefmartec.com ● ChiefDigitalOfficer.net, and 75 more speakers at the
Boston Fairmont Copley Plaza, December 1-3.

Subscribers, save $200 on conference registration—use priority code 200BB

Register Today!

Diamond sponsor

Platinum sponsor

Gold sponsors

Learn more about the conference program, schedule, workshops. Questions?