Whether you were able to join us for the Gilbane Conference 2015 or not, the conference presentations are available. There are also videos of the keynote presentations and a couple of interactive panels. Below is a list of the videos with direct links to individual presentations and panels. Also, below are links to some blog posts and speaker spotlights.
Donna Tuths, Global Managing Director, Accenture Interactive, Accenture Digital Global Marketers and Digital Transformation: What They are Doing and What They are Thinking Video Slides
Scott Brinker, Founder, chiefmartec.com & Co-founder & CTO, ion interactive Hacking Marketing: What Marketers Can Steal from Software Developers Video Slides
Jon Marks, CTO and co-founder, Kaldor Are Apps All They’re Cracked Up to Be? (Or Should We Just Embrace Mobile Web Instead?) Video Slides
Kevin Newman, Director of Technology, Harvard Business Publishing Using Strategic Thinking in Technology Video Slides
Michele J. Givens, Publisher and General Manager, Editorial Projects in Education, Inc. Strategies for Improving Digital Outreach & Increasing Audience Engagement Video Slides
New Frontiers in Digital Content Distribution
Moderator: Mark Walter, Director, Strategic Solutions, Managing Editor Inc. (MEI) Introduction overview Slides Brad Kagawa, VP Technology, Content Management Systems, The New York Times Jay Brodsky, Principal, Align Digital Eric Hellweg, Managing Director, Digital Strategy, Harvard Business Review Interactive Panel Video
Aligning Technology with Strategy – Harvard Business Review
Moderator: Kevin Newman, Director of Technology, Harvard Business Publishing Fred Lalande, Technical Production Manager, Harvard Business Publishing Daigo Fujiwara, Web Developer, Harvard Business Publishing Matt Wagner, Web Developer, Harvard Business Publishing Kianosh Pourian, President/Founder, Cielo Concepts Inc. Matt Serbian, Web Developer and Tech Lead Interactive Panel Video
Recurring Revenue: Why Subscription Models are the New Hot Business Model (Again)
Moderator: Kathy Greenler Sexton, CEO & Publisher, Subscription Insider Conference session Video Catherine Giffi, Director, Strategic Market Analysis, Wiley Slides Jim Fosina, CEO & Founder, Amora Coffee & Tea Fosina Marketing Group Slides Dan Burkhart, CEO, Recurly Peter Figueredo, Founding Partner, Subscription Practice Lead, & Head of Client Services, House of Kaizen Slides
As we said in our most recent Gilbane Advisor, “There are tectonic shifts underway among competing web, mobile, and social platforms, that will have profound effects on digital strategies.” While these shifts will impact everyone who distributes content, the major publishers have the most at stake, are paying the most attention, and are already experimenting. By now these experiments have provided some initial data, in particular with Facebook Instant Articles, though likely not enough to base major decisions on. Since we wrote the session description below a few months ago, Google announced Accelerated Mobile Pages (AMP) project and Facebook announced Notify. Events are moving quickly.
Whether you are a publisher, brand marketer, or independent blogger, this panel discussion is bound to be enlightening.
P1. New Frontiers in Digital Content Distribution
Publishers have been using social media as a means to extend their brands, drive traffic to web properties, and cultivate direct relationships with consumers. But the arrival of “off-site” digital media outlets—Facebook’s Instant Articles, Apple News, Snapchat, Twitter Lightning, and whatever Google might dream up next—has publishers asking: will social media platforms usurp publisher’s own brand sites or be a lucrative extension? What are the results from those who are early participants? What are the business and technology issues to consider when deciding whether to take part? How can you prepare your organization, infrastructure and content to be ready if your CEO/CMO decides to take the plunge?
A panel of media technologists will report on their experiences and share their insights as we explore the latest trend in the evolution of digital media.
Wednesday, December, 2: 1:30 p.m. – 2:30 p.m. Moderator:Mark Walter, Director, Strategic Solutions, Managing Editor Inc. (MEI) Panelists: Brad Kagawa, VP Technology, Content Management Systems, The New York Times Jay Brodsky, Principal, Align Digital Eric Hellweg, Managing Director, Digital Strategy, Harvard Business Review
C6. Personalization: The Advanced Crash Course
Digital teams are often frustrated with the difficulty of getting their personalization practice beyond adding a few targeted components in their digital ecosystem. This is partially because it seems that inroads to the more advanced aspects of the personalization practice have been closely held secrets. Many organizations have had to reinvent the wheel, for lack of access to best practices. In this panel presentation, we will address that gap directly, with three personalization experts discussing what they consider to be the most hard-won aspects of their practice. For digital teams trying to enhance their game, this session will give unusual visibility into the challenges — and successes — of running more serious personalization programs within their organizations. Attendees of this session will receive an overview of topics for the “advanced course” in personalization and to get inspiration to move personalization activities forward.
Thursday, December, 3: 11:40 a.m. – 12:40 p.m. Moderator: John Berndt, CEO, TBG (The Berndt Group) Speakers: Amanda Shiga, Vice President, Digital, Nonlinear Creations Dave Ingram, Product Manager, Acquia
T2. Brain Science for Marketing to Digital Brains
In the battle for attention and engagement marketers need all the help they can get. Personalization is where the biggest hope lies but getting it to work is problematic, mainly because of the difficulty piecing together and making sense of the various customer data sources. This can be especially off-putting with real-time programmatic ads. Understanding a customer’s state of mind and emotions in real-time can help avoid or recover from a negative experience. There is already commercial technology that provides emotional state information using facial recognition software (Affectiva, for example), and marketers are already using it in campaigns.
Our brains are also changing to better adapt to the over-stimulating digital world we live in. Will our brains learn to fight back? Send fake emotional signals to discourage ads? Brain science is progressing rapidly and for better or worse, marketers should understand what’s possible, what might be soon, and what your peers are already doing. This session will get you started, and should be fun.
Wednesday, December, 2: 2:40 p.m. – 3:50 p.m. Moderator: Barb Mosher Zinck, Content & Product Marketer, MarTech Analyst, Publisher, BMZ Content Strategies / Digital Tech Diary Speakers: Kevin Lindsay, Director of Product Marketing, Adobe Target, Adobe How Decision Science Guides Digital Marketing Jesse Kalfel, Senior Director, Creative Services and Consulting, SAP Global Marketing, SAP Are Customers ADD? Blame it on the Digital Brain
Workshop A. Developing a Personalization Strategy: One Size Doesn’t Fit All
In this workshop, we will discuss the thinking necessary to build a strong personalization strategy for any organization. Illuminating a range of different types of strategy and effective scenarios for different organization types, we will pull back the details to understand the commonalities, decision paths, and frameworks for organizing these strategies.
The session will also ground the discussion in some operational complexity associated with personalization strategy, including:
Assessing existing user behavior as a prerequisite of personalization strategy
Audience segmentation and CRM
The interaction between personalization strategy and UX planning
For attendees, the workshop will provide both an overview of this complex subject, and the chance to discuss their own challenges and align them with strategies that can work.
[GDC_row] [GDC_column size=”quarter”] [/GDC_column] [GDC_column size=”three-quarters”] Brightspot is an enterprise user experience platform that powers large-scale, highly dynamic and editorially rich consumer experiences. Brightspot delights editors with a consistent, familiar and uncluttered user interface that supports their workflows. It unleashes designers, allowing them to create visually stunning experiences with complete design flexibility and zero platform constraints. And it empowers developers, by automating routine tasks and injecting industry best practices in the development workflows they already know and understand. Brightspot brings teams together from day one, resulting in high quality deployments and faster time to market. For more information, visit brightspot.com. [/GDC_column] [/GDC_row]
[GDC_row] [GDC_column size=”quarter”] [/GDC_column] [GDC_column size=”three-quarters”] Adobe is the global leader in digital marketing and digital media solutions. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure and monetize their digital content across every channel and screen. For more information, visit www.adobe.com. [/GDC_column] [/GDC_row]
[GDC_row] [GDC_column size=”quarter”] [/GDC_column] [GDC_column size=”three-quarters”] HP Marketing Optimization empowers organizations to understand and engage audiences, reach new customer segments, and deliver dynamic and personal experiences across every channel, including print, web, contact centers, and augmented reality. With a portfolio of industry-leading products, including HP Exstream, HP TeamSite, HP MediaBin, HP Qfiniti, and HP Aurasma, marketers can increase revenue, conversion rates, and customer loyalty using the diverse and growing volume of information that powers today’s world. For more information, visit http://hpengage.com. [/GDC_column] [/GDC_row] [GDC_row] [GDC_column size=”quarter”] [/GDC_column] [GDC_column size=”three-quarters”] Oracle offers a comprehensive and fully integrated stack of cloud applications, platform services, and engineered systems. With more than 400,000 customers—including 100 of the Fortune 100—in more than 145 countries, Oracle provides a complete technology stack both in the cloud and in the data center. Oracle’s industry-leading cloud-based and on-premises solutions give customers complete deployment flexibility and unmatched benefits including application integration, advanced security, high availability, scalability, energy efficiency, powerful performance, and low total cost of ownership. For more information about Oracle (NYSE:ORCL), visit oracle.com [/GDC_column] [/GDC_row]
[GDC_row] [GDC_column size=”quarter”] [/GDC_column] [GDC_column size=”three-quarters”] Accenture is a global management consulting, technology services and outsourcing company, with approximately 323,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. https://www.accenture.com/us-en [/GDC_column] [/GDC_row] [GDC_row] [GDC_column size=”quarter”]
[/GDC_column] [GDC_column size=”three-quarters”] Acclaro is a translation and localization services firm that specializes in adapting products and information for worldwide markets. We help brands transcend borders, open new markets and gain a competitive edge in new languages worldwide. From transcreation of marketing campaigns, to website and product localization, to translation and production of eLearning, we help businesses succeed across cultures. www.acclaro.com [/GDC_column] [/GDC_row] [GDC_row] [GDC_column size=”quarter”] [/GDC_column] [GDC_column size=”three-quarters”] ActiveStandards is the leader in digital governance, providing global enterprises with end-to-end digital governance solutions through a powerful blend of technology and consulting services. These solutions help companies realize value from their online presence and mitigate risk by optimizing the management of complex digital operations and improving the quality and effectiveness of their digital content. ActiveStandards has an international client base across all industry sectors and supports the digital governance programs of some of the largest brands in the world, including Unilever, Shell, CSC, HP, Thomson Reuters and Canon. www.activestandards.com [/GDC_column] [/GDC_row] [GDC_row] [GDC_column size=”quarter”] [/GDC_column] [GDC_column size=”three-quarters”] Enonic’s innovative platform provides a faster way to create and deliver powerful digital experiences. We solve everyday problems in all stages of the digital delivery process. Our simplified architecture reduces the number of moving parts, and enables delivery of content, services and applications from a single, scalable platform. Visit https://enonic.com. [/GDC_column] [/GDC_row] [GDC_row] [GDC_column size=”quarter”] [/GDC_column] [GDC_column size=”three-quarters”] EPiServer connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. Sitting at the center of the digital experience ecosystem, EPiServer empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, EPiServer has offices in the USA, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Singapore, Spain, UAE and the UK. www.episerver.com [/GDC_column] [/GDC_row] [GDC_row] [GDC_column size=”quarter”] [/GDC_column] [GDC_column size=”three-quarters”] IAE makes the Digital Strategy of A-brand multinationals an affordable reality. IAE delivers hands on digital execution services such as web content implementation, online campaign management, creative maintenance and digital reporting. IAE makes the Digital Strategy of A-brand multinationals an affordable reality. IAE delivers hands on digital execution services such as web content implementation, online campaign management, creative maintenance and digital reporting from 5 locations around the world, catering for the 24/7 needs of its customers, among others Philips Electronics, The Hertz Corporation, Unilever, Sony Corporation and TomTom. By customizing its operating model, delivery location, scaling and workflows, IAE offers companies ‘a perfect fit’ for their global digital execution requirements. www.iaenorthamerica.com [/GDC_column] [/GDC_row] [GDC_row] [GDC_column size=”quarter”] [/GDC_column] [GDC_column size=”three-quarters”] Jostle’s intranet helps leaders engage their workforce, it helps teams collaborate, and it helps organizations build and sustain vibrant cultures. Its elegance and relevance yield exceptional participation rates – exceeding five times industry standards. Jostle’s intranet is turnkey, cloud-based, and requires no IT resources to maintain. For more information contact email@example.com or visit us online at www.jostle.me. [/GDC_column] [/GDC_row] [GDC_row] [GDC_column size=”quarter”] [/GDC_column] [GDC_column size=”three-quarters”] SDL is the leader in global customer experience. We untangle the complexity of managing your brand’s digital footprint as it grows across websites, devices, channels, multiple languages and cultures. Customer expectations are high. To turn shoppers into buyers and likes into loves, SDL technologies and language services enable you to engage customers with authentic, in-context brand experiences at every touch point—before, during and after the sale. With a complete integrated cloud solution for content management, analytics, language and documentation, SDL doesn’t just bring your brand to the world. We bring the world to your brand. Learn more at SDL.com. www.sdl.com [/GDC_column] [/GDC_row] [GDC_row] [GDC_column size=”quarter”] [/GDC_column] [GDC_column size=”three-quarters”] SearchBlox is a text analytics and search platform for unstructured data with built-in connectors to multiple data sources. SearchBlox is used for customer feedback and employee feedback analysis. SearchBlox can visualize multiple streams of text data for actionable insights leading to faster decisions. www.searchblox.com [/GDC_column] [/GDC_row]
Employees are customers too. You want to reach them, you want them responsive and engaged with your organization and your joint customers, and you want to keep them. Today’s employees have little patience with poor workplace digital experiences. In addition, organizations need to consider the connection between engaged employees and the ultimate customer experience.
Below are a selection of four conference sessions with multiple intranet case studies at the upcoming Gilbane Conference that will be especially relevant to anyone planning for a new or more successful intranet.
E1. Strategies and Lessons from Successful Intranets
Intranets that work provide an invaluable resource. But too often intranet projects either never get off the ground, or struggle for months or even years before being put out of their misery. How do you know when intranets are working? There is only one metric that matters – adoption, at least voluntary, and ideally enthusiastic. Attend this session get inspired by the managers at two organizations responsible for building successful intranets tell you what they did and how.
Wednesday, December, 2: 1:30 p.m. – 2:30 p.m. Moderator:Sara Redin, Senior Consultant, Think! Digital Speakers: Rachelle Byars-Sargent, Director, Collaborative Technologies, Public Broadcasting Service (PBS) Productizing Intranets: Breaking away from the Service Catalog Krista MacDonald, Manager, Business Services Portfolio, Employee Services, Business Systems Integration & Development, Jazz Aviation LP Engaging Support at Every Level of the Organization – The JazzNet Story
E2. Critical Considerations for Building a Modern Intranet
In this session our speakers take a look at some specific areas to pay careful attention to when getting ready for a new intranet project, or for updating and modernizing an existing intranet.
Wednesday, December, 2: 2:40 p.m. – 3:50 p.m. Moderator: Sara Redin, Senior Consultant, Think! Digital Speakers: Deb Lavoy, Founder and CEO, Narrative Builders Employee engagement is the opposite of being patronizing Shannon Ryan, President & CEO, non-linear creations Imagining and designing your next intranet
E4. Growth Without Compromise: Using Intranets to Scale What Makes You Great
Growth organizations – those who are growing fast, from a few dozen to a few hundred or thousands, have a unique challenge. You’re doing things right. But how can you maintain quality and momentum as you grow? How will you stay great when there are more and more newcomers?
Scaling organizational greatness means scaling a strong community, a strong culture, and a strong sense of belonging. How can culture, leadership and community expand to embrace people who don’t work in the same place or have pre-existing relationships? With intranets or digital workplaces. This panel of HR and Communications leaders will talk about the challenges of scaling culture, and how a great intranet enables extended teams to remain powerful. No compromise.
Thursday, December, 3: 8:30 a.m. – 9:30 a.m. Moderator: Deb Lavoy, Founder and CEO, Narrative Builders Panelists: J Ackley, Senior Director of Technology, Ivie & Associates Amanda Connolly, Communications Manager, Plexxus Eric Scholz, Sr. Director & Editor-in-Chief on Marriott Global Source, Marriott International, Inc
E5. Connecting Customer and Employee Experiences
Building a holistic and seamless customer experience is not just a job for marketing. It is not even a job limited to customer-facing employees because they are dependent on other internal employees and systems for their effectiveness. The two case studies in this session are excellent examples of the kind of efforts needed to achieve organizational level customer experience.
Thursday, December, 3: 9:40 a.m. – 10:40 a.m. Moderator: Sara Redin, Senior Consultant, Think! Digital Speakers: Laurel Nicholes, Director, Information Experience, Emerging Technologies & Jill Orofino, Director, Information Experience, Core Technology, EMC Build a Community not a Crowd: How employees and customers can build content communities to achieve shared goals Gretchen Nadasky, Manager, Information Management, Optimality Advisors & Matt McClelland, Manager, Information Governance Office, Blue Cross and Blue Shield of North Carolina The E3 of Enlisting Employees to Support Customer Experience: engagement, expectation, enthusiasm
First of all, choosing a new CMS, or any other enterprise software, should only ever come after a critical and comprehensive analysis of business requirements, strategic objectives, current technology infrastructure, existing and expected operational processes, and a determination of service provider involvement. And once you’re ready to start looking at the options you need to pay attention to the employee, partner, and customer experience from the start if you want to ensure adoption and success. The whole process is less obvious and sure to involve way more effort than you anticipate.
Below are a selection of four conference sessions and two workshops at the upcoming Gilbane Conference that will be especially relevant to anyone considering a new CMS product, platform, or environment.
P2. Aligning Technology with Strategy – Harvard Business Review
The Harvard Business Review Group launched a redesigned site in November 2014, a big step forward for the company in terms of both strategy and technology. The team adopted new technologies for the both the front end and back end that were not only designed to push our capabilities forward, but chosen in close collaboration with business stakeholders with a deep understanding of where our business is heading. HBR’s goals are similar to any other magazine/publishing/media company, to grow the business by creating and retaining subscribers and simultaneously meet the changing needs of digital advertising as print revenues potentially decline. As the primary place where more and more people and clients engage with us, HBR.org has become the center of our strategy. The old site served us well for years but our new technology choices now allow us to form the direct relationships not only with our audience, but more importantly with each subscriber. Topics we’ll cover in our talk will include: advantages of modern UI frameworks and why we built our own, migrating from traditional relational databases to a big data/nosql database.
The presentation will consist of at least three parts: setting the stage for change, evaluating options for new technologies to meet the need, choices made with a retrospective on lessons learned.
Wednesday, December, 2: 2:40 p.m. – 3:50 p.m. Moderator:Kevin Newman, Director of Technology, Harvard Business Publishing Panelists: Fred Lalande, Technical Production Manager, Harvard Business Publishing Daigo Fujiwara, Web Developer, Harvard Business Publishing Matt Wagner, Web Developer, Harvard Business Publishing
T4. Benchmark Your WCM Environment
Join Real Story Group for a fast-paced, hands-on session where you will assess your existing WCM environment in a series of structured Q&A exercises. Then find out how your situation stacks up against your peers’.
Thursday, December, 3: 8:30 a.m. – 9:30 a.m. Speakers: Tony Byrne, Founder, Real Story Group Jarrod Gingras, Senior Analyst and Managing Director, Real Story Group
T5. When and How to Move to a New CMS / Digital Platform
Replacing a content management system has always been a daunting task, but is now more difficult than it ever. As CMS’s have matured they have taken on more functionality, much of which overlaps with other systems thus forcing choices about which system should be responsible for which function. The marketing technology landscape and the variety of technology stacks it suggests are possible is scary indeed — even though your own existing environment provides some constraints. The speakers in this session are consultants who have been through this with many clients and have some great advice to share.
Thursday, December, 3: 9:40 a.m. – 10:40 a.m. Moderator:Barb Mosher Zinck, Content & Product Marketer, MarTech Analyst, Publisher, BMZ Content Strategies / Digital Tech Diary Speakers: Rob Martinez, Director of Professional Services, NorthPoint Digital When to Abandon your Existing Technology and Start Afresh William Thayer, Principal Consultant Technologist, Avalon Consulting, LLC. Strategies for Migrating to a new Web Content Management System
T6. CMS Alternatives – Bespoke to WordPress
When you need a content management system you have lots of options. In this session our speakers advocate for two alternatives that have been controversial choices for “enterprise-class” requirements. At one end of the spectrum, WordPress, the most popular “content management” system, is often thought of as too lightweight a solution. At the other end of the spectrum, building your own custom system means it can do whatever you want, but the cost of development and maintenance required is considered too high a cost. Both speakers are Gilbane conference veterans and know our audience so will be well prepared for any challenging questions!
Thursday, December, 3: 11:40 p.m. – 12:40 p.m. Moderator:Barb Mosher Zinck, Content & Product Marketer, MarTech Analyst, Publisher, BMZ Content Strategies / Digital Tech Diary Speakers: John Eckman, CEO, 10up Building a Better Author Experience: WordPress as a CMS platform John Petersen, Programmer, Sutro Software Throw Away Your CMS
Also see these pre-conference workshops for deep dives:
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