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Category: Gilbane events (Page 24 of 44)

These posts are about the Gilbane conferences. To see the actual programs see  https://gilbane.com/Conferences/. Information about our earlier Documation conferences see https://gilbane.com/entity/documation-conference/.

Gilbane San Francisco pre-conference workshops posted

The main conference program for Gilbane San Francisco 2009 will be published in a week or two, but the 1/2 day pre-conference workshop descriptions for June 2nd have been posted:

  • How to Select a Web Content Management System
    Instructor: Seth Gottlieb, Principal, Content Here
  • Making SharePoint Work in the Enterprise
    Instructor: Shawn Shell, Principal, Consejo, Inc.
  • Managing the Web: The Fundamentals of Web Operations Management
    Instructor: Lisa Welchman, Founding Partner, Welchman Pierpoint
  • Getting Started with Business Taxonomy Design
    Instructors: Joseph A. Busch, Founder and Principal, & Ron Daniel, Principal, Taxonomy Strategies LLC
  • Sailing the Open Seas of New Media
    Instructor: Chris Brogan, President, New Marketing Labs, LLC

Webinar: Making the Business Case for SaaS WCM

Updated April 9, 2009: View the recorded webinar.
January 27, 2009, 2:00 pm ET

When customer experience becomes increasingly important even as budgets are tightening, the SaaS value proposition–faster time to results, reduced dependency on IT resources, predictable costs–can be especially compelling. If your organization wants or needs to move ahead with web business initiatives in today’s uncertain economic climate, you’re probably investigating software-as-a-service solutions for web content management.

But SaaS WCM is fundamentally different from licensing software (open source or proprietary) and installing it on your own servers. Which means the process of evaluating solutions is different. It’s not all apples when SaaS is on the short list, but rather apples and oranges.This webinar explores the implications for technology acquisition. How do you make a business case that enables your organization to fairly evaluate all options and make the best decision for the business?

Join us in a lively discussion with Robert Carroll from Clickability. Register today. Presented by Gilbane. Sponsored by Clickability. Based on a new Gilbane Beacon entitled Communicating SaaS WCM Value.

Webinar: Ingersoll Rand, Club Car’s Strategy for Multilingual Product Documentation

Tuesday, Febuary 3rd, 2009: 11am EST / 10am CST / 8am PST
In the manufacturing industry, the pace of innovation in multinational product design and engineering can create a gulf between product availability and multilingual product documentation delivery. The result can negatively affect customer satisfaction, regulatory compliance programs, and global perception of product quality.

In this webinar, you’ll learn how the technical publications group at Ingersoll Rand, Club Car has closed this gap by:

  • Introducing manufacturing innovation into technical publications processes.
  • Collaborating with sales support to maintain and increase customer satisfaction.
  • Automating links between authoring, localization/translation, and publishing with technologies such as XML and translation memory.
  • Increasing the volume of multilingual product documentation without raising costs.

Join us to hear first-hand experience and best practices advice from Jeff Kennedy, Manager of Engineering Information and Systems at Ingersoll Rand, Club Car. Joined by Gilbane Senior Analyst Karl Kadie and Sajan Chief Marketing Officer Vern Hanzlik, this webinar discussion is a companion to Gilbane’s Club Car case study.

Register today. Moderated by Gilbane Group. Hosted by Sajan.

Webinar: WEM and Effective Marketing in Any Business Climate

January 15, 2009, 12:00 noon ET
Worldwide economies are undergoing tremendous change. New markets emerge. Developing markets continue to take shape. Established markets wait for stability. Smart global organizations see the Web as a constant in the midst of all this change. It’s the most efficient and effective channel for reaching prospects and communicating with customers. Delivering the very best web experience is now a mandate for attracting, engaging, and retaining customers. As a result, web experience management (WEM) matters now more than ever.
Learn how global companies are using WEM to achieve business goals. The panel discusses strategies for centralized multi-site management, personalized content and promotions, and multilingual web communications. Speakers:

  • Christoph Schacher, Head of New Media, Wienerberger AG
  • Brendan Sullivan, Product Manager, Portals, Elsevier, e-Education Products
  • Loren Weinberg, VP Marketing and Product Management, FatWire

The webinar discussion draws on the Gilbane white paper entitled Engage Me! Web Experience Management as the New Business Imperative.
Register today. Moderated by Gilbane Group. Hosted by FatWire.

Call for Papers Deadline: Gilbane San Francisco 2009

The call for papers deadline for Gilbane San Francisco is January 14th, 2009.

Please see the conference description and topics below, and then follow the instructions and guidelines for submitting proposals at: https://gilbane.com/speaker_guidelines.html. Send any questions to speaking@gilbane.com.

The lines between many content technologies continues to blur, as they do for example, between Web publishing and social media. Web content management is not just about web pages in repositories, but is part of an integrated platform for presenting and interacting with customers, partners, employees, and other enterprise applications.

Social media outlets with varying characteristics are now channels that need to be included in content strategies. This does not mean you "manage" the content in the same way, or even at all in some cases, but it does mean you need to consider and understand the content and its flow, whether it is used as a new way to informally communicate, for project collaboration, or for engaging customers. Also the variety of tools you might use say, for improving project collaboration, managing regulated content, building an employee knowledge center, or multi-channel publishing, is quite diverse.

Given this evolution of technologies and products, squeezing topics into arbitrarily defined technology categories becomes, well, a bit arbitrary. So, at Gilbane San Francisco this year we are focusing on four broad areas of enterprise use of Web and content technologies. We’ll still be covering all of the technologies we traditionally cover, but are organizing them in a way that will make it easier for you to pick a customized conference track that meets your specific business objectives. We’ll also provide more guidance on specific business applications. For example, if you are interested in adding multi-lingual capability to your product support infrastructure, we’ll identify each conference session that would be appropriate to that task.

The four tracks are:


  • Web Business & Engagement
  • Managing Collaboration & Social Media: Internal & External
  • Enterprise Content: Searching, Integrating & Publishing
  • Content Infrastructures

In addition to covering "best practices", technology coverage within these four tracks includes:

  • Web Content Management (WCM)
  • Authoring
  • Enterprise & Site Search, Text Analytics
  • Semantic Technologies
  • Social Media & Networking
  • Multilingual Technologies
  • Enterprise Content Management (ECM)
  • Publishing
  • XML

Conferences, Twitter and the economy

It was great to find out for sure last week at Gilbane Boston that the economy has not had too much of an impact on the conference business (we even had attendees from a few financial service companies). While I’m sure there were some people who couldn’t make it because of travel or other budget concerns, our Boston conference was larger than our San Francisco conference last June. Of course most of our attendees are in IT, a sector that has not been hit nearly as hard as most others. Yesterday the Wall Street Journal wrote about a Forrester forecast that “Businesses and other organizations in the U.S. will spend $573 billion on computer software, hardware and services next year, just 1.6% more than they spent in 2008, according to new data out Tuesday from Forrester Research Inc.” Clearly, this is not ideal if you sell enterprise software, but really, for a fresh forecast for 2009, this is not bad. In fact, the content technology areas we cover seem to be rolling along pretty well.

I won’t try and write about all the discussions and activity at the conference here, but there was much a-twitter about Twitter. Our audience seemed to be split on its usefulness, but the animated discussions about it did cause a few people to sign up for a Twitter account. Although I joined Twitter when it first launched, when faced with the “What are you doing now?”, my reaction was “Well, this is silly”. So my first tweet was only a few days before last week’s conference. I’m sure there are other good uses of twitter, but so far I think conference activity is one of the best (http://twitter.com/fgilbane). It was certainly useful to me as a way to monitor what at least one segment of attendees were thinking and doing, but it also looked like it was a useful way for attendees to share info about different presentations, network, and arrange “tweet-ups”. This is not news to all. There are some downsides however – see Amanda Shiga’s thoughtful blog post on the pros and cons of conference twittering.

Ektron Unveils Complete Services Solution at Gilbane Conference

Ektron Inc. announced a complete services solution in support of their Web content management technology, Ektron CMS400.NET, at the fifth annual Gilbane Conference in Boston, Massachusetts. Built on Ektron’s comprehensive Web Project Methodology and RAMP strategy (Risk mitigation, Adoptability, Maintainability, Performance), the new portfolio of service offerings is designed to support Ektron customers and ensure success throughout the entire lifecycle of their Web project. Ektron’s services solution includes customizable programs available at every phase, from the early planning and discovery stages through the deployment and implementation of a Web site. Ektron’s Complete Services Solution includes: Consulting and Implementation, Best Practices Services, Hosting, and Training Programs. http://www.ektron.com

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