January 15, 2009, 12:00 noon ET
Worldwide economies are undergoing tremendous change. New markets emerge. Developing markets continue to take shape. Established markets wait for stability. Smart global organizations see the Web as a constant in the midst of all this change. It’s the most efficient and effective channel for reaching prospects and communicating with customers. Delivering the very best web experience is now a mandate for attracting, engaging, and retaining customers. As a result, web experience management (WEM) matters now more than ever.
Learn how global companies are using WEM to achieve business goals. The panel discusses strategies for centralized multi-site management, personalized content and promotions, and multilingual web communications. Speakers:

  • Christoph Schacher, Head of New Media, Wienerberger AG
  • Brendan Sullivan, Product Manager, Portals, Elsevier, e-Education Products
  • Loren Weinberg, VP Marketing and Product Management, FatWire

The webinar discussion draws on the Gilbane white paper entitled Engage Me! Web Experience Management as the New Business Imperative.
Register today. Moderated by Gilbane Group. Hosted by FatWire.

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