The Gilbane Advisor

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Category: Marketing & e-commerce (Page 31 of 74)

Commerce, Content, and Conversion

October 16, 2017 /

Gilbane Boston 2017 banner

Featured session:
Commerce, Content, and Conversion

Of all the different functions and systems that need to be integrated to provide a clean consistent customer experience, content management systems and commerce systems are the most obvious. Speakers look at three areas: e-commerce and CMS integration, why content is so critical to e-commerce success, and strategies for optimal conversion.

Tuesday, November 28: 3:30 p.m. – 5:00 p.m.

Register today to save your seat and use priority code 100FG17 for an extra discount

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Jill Finger Gibson at Gilbane conference 2107
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Moderator:
Jill Finger Gibson, Principal Analyst, Digital Clarity Group
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Naresh Devnani, Senior Architect, WebCosm Inc.
Ravi Althuru, Practice Lead – Web Experiences, eCommerce, Search and Portals, Meteora Solutions
E-Commerce and CMS – Happily together?
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sören stamer at Gilbane conference 2017
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Sören Stamer, CEO, CoreMedia
Why Content Matters – 7 Ways Content will be Crucial for e-Commerce
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Khalid Saleh at Gilbane Conference 2017
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Khalid Saleh, CEO and Founder, Invesp
12 Steps to Increase Your E-commerce Conversion Rate[/GDC_column]
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Gilbane Digital Content Conference
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017

Bots, Content, and Commerce

October 19, 2016 /

Gilbane Boston 2016

Join us in Boston in November for this featured session and our other 32 conference sessions.

Here Come the Bots: How Innovations in Artificial Intelligence Will Shape the Future of Content and Commerce

Today’s online transactions are still largely web-based despite the proliferation of smartphones and mobile apps. And these transactions are often part of a fragmented purchasing experience, where a customer must move from interacting with engaging rich content to completing a series of cumbersome steps for transaction-related information like payment and delivery details.

One solution to this experience breakdown is to enable what is becoming known as conversational commerce, where the transaction part of purchase is integrated seamlessly with the customer’s current online environment. Several tech giants like Facebook and Amazon, as well as a number of start-ups, are investing in enabling chat bots within messaging apps that make it possible for users to make purchases within the platform, rather than having to go to an external web page. This session will explore what the rise of conversational commerce will mean for content management and content and commerce integration.

Wednesday, November, 30: 8:30 – 9:30 am

Register today to save your seat

Jill Finger Gibson Gilbane Conference
Moderator:
Jill Finger Gibson, Principal Analyst, Digital Clarity Group

Adrien Nussenbaum Gilbane Conference
Adrien Nussenbaum, CEO, Mirakl

Roland Benedetti Gilbane Conference
Roland Benedetti, Chief Product and Marketing Officer, eZ

Sergio Silva Gilbane Conference

Sergio Silva, Director of Partner Success, Kik

Gilbane Digital Content Conference
Fairmont Copley Place Hotel, Boston, November 29 – 30, 2016

Are you focused on customer experience and digital marketing?

September 10, 2016 /

If Customer Experience and Digital Marketing is Your Game…

Have we got a track for you at this year’s Gilbane Conference. Track C: Content, Marketing, and Customer Experience is designed for marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, and business and technology strategists focused on customer experience and digital marketing.

You’ll Learn How:

  • Adobe and Brightspot advise customers on managing a digital experience business
  • Campbell Soup and National Instruments are crafting modern customer experiences using iterative testing, measurement, and analysis to engage more deeply with customers
  • To create a plan to develop and deliver supporting and engaging content across multiple channels
  • Innovations in artificial intelligence will shape the future of content and commerce
  • Translation and localization technology will impact the future
  • To successfully map business and technology requirements

Register now to join us for the Gilbane Digital Content Conference’s Track C: Content, Marketing, and Customer Experience on November 29-30. Get a full description for all 14 sessions in this track, here.Gilbane conference attendees

Register with code F16G to save an extra $100 off the Early Bird rate of your conference pass.

Register Today 

The Venue

The Fairmont Copley Plaza is the official conference hotel for the Gilbane Digital Content Conference 2016. Discounted guest room rates (plus applicable taxes) have been arranged for attendees who book by November 11, 2016. Find out more…

Gilbane conference hotel 2016

You Have Content. Now What?

September 9, 2016 /

You’re running full-speed ahead with your content bucket full and your heart bursting with the need to share it with the world. But, you may need to hit the breaks for a moment and think about the tools needed to help you move forward in a way that will deliver the best digital experience to your customerGilbane conference attendeess.

Register now to join us for the Gilbane Digital Content Conference‘s Track T: Technologies for Content, Marketing, and Digital Experience, and make sure you’re on the path to success. This track is designed for technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

Technology track sessions include:

  • Tag Team: Hot Topics in Marketing Technology & Strategy
  • Marketing Technology Expectations and Decisions
  • What’s All This Talk About Headless CMSs?
  • Single Source Content Management, and Taxonomy Development / Management: Big Projects with Benefits
  • Optimizing with Deep Linking, Hummingbird, and Rankbrain
  • Blockchain to Bots: a Look at Use Cases
  • Out Front with Real-Time Data & Analytics

Click each session for a detailed description and list of speakers, then, check out our site for even more!

Register with code F16G to save an extra $100 off the Early Bird rate of your conference pass.

Register Today

The Venue

Gilbane conference hotel 2016The Fairmont Copley Plaza is the official conference hotel for the Gilbane Digital Content Conference 2016.
Discounted guest room rates (plus applicable taxes) have been arranged for attendees who book by November 11, 2016.

Find out more…

How to use a digital audit to assess marketing operations

November 18, 2015 /

Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are transforming their marketing operations to support superior digital experiences for customers and employees. If you have a project coming up make sure you can measure your before and after results. Learn how by attending this in-depth workshop.

Workshop B. An Anatomy of a Digital Audit

Marketing management has never been so exciting — or daunting. The proliferation of digital tactics and lightweight technology has cleared the path for us to take genuine ownership of our operations, and be less reliant on other areas of the organization to do our jobs.

While this new reality is empowering, it also comes with challenges. Indeed, today’s senior marketing manager is not only tasked with traditional responsibilities such as brand shepherding and lead generation, but also line items such as data analysis, technology portfolio optimization, and vendor relations.

To survive and thrive in this environment, it’s become increasingly important for us to measure performance using a systems-oriented approach. In this workshop, attendees will learn how to assess their digital marketing operations in entirety, and identify opportunities for improvement and costs savings.

The session will explain a comprehensive 30-point methodology for conducting an assessment, with specific focus on the following four areas of the marketing operation:

  • Advertising & Promotion: digital media (search, display / banners, classified, mobile, digital video, lead generation, sponsorships), organic search marketing, content marketing, social media, email marketing
  • Websites: copy, images, video / animation, landing pages, microsites, search, live chat, blogs
  • Technology: marketing automation, content management, analytics, and data management
  • Vendors: even mid-sized digital marketing operations often have 10+ vendors involved in maintenance and optimization

While the core of this workshop will rely on referencing an actual case study, it will also be interactive, with attendee company assessments worked into the session.

Instructor: Tim Bourgeois, Founder & Executive Editor, ChiefDigitalOfficer.net and East Coast Catalyst
Tuesday, December, 1: 9:00 a.m. – 12:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options.

To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB

 

Know about deep linking?

June 25, 2015 /

We are close to completing the program for this year’s Gilbane Conference and have some topics we still need another speaker, or possibly panelist, for:

  • Mobile and web deep linking / app indexing. What do these do for customer experience? What do they mean for content apps? What do you need to do about deep linking and app indexing, why, and when?
  • Marketing technology stacks: strategies and experiences.
  • Digital multichannel strategies: mobile, web, responsive, social, IoT, pages vs cards, etc.

If you have a well-informed opinion to share on any of these email me at speaking@gilbane.com.

Keep in mind our audience is a combination of marketers, technologists, and content strategists and managers.

Of the almost 300 speaker proposals we will be able to include less than 100 so we welcome additional proposals on the topics above. Note that we will be notifying proposed speakers slowly over the next 2-3 weeks.

How to Manage Multichannel Content Marketing

November 24, 2014 /

Content is certainly the unifying element of a brands’ marketing across physical as well as digital channels. Once you have created your killer content how do you maximize its reach? How do you push out your content beyond your own channels in ways that are manageable? This session includes presentations by two organizations that have built marketing strategies based on the centrality of content and the power of effective distribution.

C4. How to Manage Multichannel Content Marketing

Join us Wednesday, December, 3: 8:30 a.m. – 9:30 a.m. at the Gilbane Conference to learn more.

Moderator:
Tim Bourgeois, Founder & Executive Editor, ChiefDigitalOfficer.net and East Coast Catalyst

Speakers:
Patrick Cassidy, Head of Global Digital Brand Marketing, New Balance, and Pete Strutt, Creative Director, Almighty
The Content-Powered Organization
Keith Guyett, VP of Marketing & Communication, Builder Homesite
Pitch Perfect: How a Content Hub Can Harmonize Your Marketing

Marketing Technologists on Multichannel and Enterprise Integration

November 20, 2014 /

Marketing technologists are no longer rare birds, though they are often found in unfamiliar environments with less than obvious plumage. There are marketing technologists in many of our sessions this year, but we have selected a few to look at the two toughest challenges they, and their organizations, face in building modern digital strategies: support for consistent current and future multichannel experiences, and the necessary integration of data from multiple enterprise systems.

Join us Tuesday, December, 2: 1:30 p.m. – 2:30 p.m. at the Gilbane Conference to learn more.

T1. Track Keynote Panel: Marketing Technologists Discuss Multichannel and Enterprise Integration Challenges

Moderator:
Scott Brinker, Founder & CTO, ion interactive, inc. and Author, Chief Marketing Technologist Blog

Panelists:
Bill Simmons, CTO/Co-Founder, DataXu
Frederick Faulkner, Director, Marketing & Digital Strategist, ICF Interactive
Vikalp Tandon, Director and North America Customer Platform Lead, SapientNitro

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