Category: Content technology news (Page 547 of 639)

Art Technology Group, Inc. and net.Genesis Corp. announced a strategic technology and joint marketing alliance aimed at providing companies with the business-critical information necessary to increase the effectiveness of business-rule driven Web site interactions. As part of the alliance, the two companies will develop and market a custom release of net.Genesis’ net.Analysis applications, including net.Instrument for Dynamo and CartSmarts for Dynamo, that will provide the business manager with the tools necessary to capture, measure and correlate online behavior on Web sites based on ATG’s Dynamo product suite. The combined solution will allow visitor actions and events that occur within Dynamo to be captured and analyzed, enabling businesses to improve strategic and tactical decision making about marketing, selling and supporting products online. The solution will allow personalization-driven business rules generated from within Dynamo to be quickly and accurately adjusted based on net.Analysis’ data collection and analysis capabilities to enhance the effectiveness of personalized Web-based interactions. A business manager can then use this analysis to develop refined content targeting rules, navigational flows, content groupings and categorization, targeted product offerings and other personalization business rules. By tailoring site content and features in such a manner, businesses can satisfy the preferences of their most valuable customers, improve the conversion of customers, and build loyalty based upon understanding the customer’s key factors and influences on his or her purchase decision-making. www.netgen.com, www.atg.com

Interwoven, Inc. and net.Genesis Corp. announced a partnership and a combined solution, which drives changes in Web site content based on real-time site analysis. This solution will enable Interwoven TeamSite customers to target Web content based on the e-customer intelligence from net.Genesis net.Analysis reports. The combined solution will empower business managers to identify their most compelling content for particular customers and make timely changes to Web content in a controlled environment. For example, an eRetailer may test several different layouts for an online catalog and use information provided by net.Analysis to determine the most effective layout for turning lookers into buyers. Based on these results they will be able to make the appropriate revisions through TeamSite. www.netgen.com, www.interwoven.com

Hewlett-Packard Company has made its e-speak source code freely available to software developers and the public via the Internet at www.e-speak.net. More than 1,000 software developers are working with HP to develop applications on the e-speak platform; HP also is working with more than 100 business partners to create e-speak services. Examples of such businesses include an engineer dispatch e-service by Ericsson and a multimedia broker for training services by Helsinki Telephone. E-speak, announced by HP in May, is an Internet software technology platform developed by HP Labs designed to revolutionize the way people and businesses use the Net. Much like how HTML made it easy for people to find and access information anywhere on the World Wide Web, e-speak will make it possible to request and locate services on the Net. The e-speak development project is leveraging existing technologies and standards. Therefore, even some of the innovations in e-speak, such as the specification of negotiation policies and contracts that programs can understand and execute, use existing standard protocols such as XML. E-speak complements device-to-device communication, such as HP’s Chai, Sun’s Jini and Microsoft’s UpnP. E-speak leverages key collaborative technology-standardization efforts, such as RosettaNet, ontology.net and Microsoft’s BizTalk. E-speak utilizes open technology standards on the Internet, including XML, LDAP, HTTP, WAP, SSL, SLP and SNMP. www.hp.com

InterWorld Corporation announced a strategic partnership with Interwoven, Inc. InterWorld’s Dev Station 3.0, an integrated development environment for developers and systems integrators, and InterWorld’s Design Station 3.0, an integrated environment for Web designers and content authors, will include pre-built adapters for Interwoven’s, TeamSite a product built specifically for enabling the creation, production and management of Web content. These adapters enable out-of-the-box integration with Interwoven TeamSite software. www.interwoven.com, www.interworld.com

Arcadia Technology announced the change of their name from Arcadia Technology to arcadiaOne. At the same time, the company has introduced a solution to automate the process of content syndication and aggregation. arcadiaOne’s “eSyndication” solution is an application that gives businesses the opportunity to exchange key content with their partners in an automated, efficient, and scaleable way, opening up new doors for eRevenue business opportunities. www.arcadiaone.com

Ontology.Org, an independent research organization founded by Computer Sciences Corporation announced its support for and participation in the Electronic Business XML Initiative (ebXML), an open, vendor-neutral initiative to establish a global technical and semantic framework that will enable XML to be utilized in a consistent manner for the exchange of e-business data. ebXML is a joint effort of the United Nations CEFACT, a U.N. body whose mandate covers worldwide policy and technical development in the area of trade facilitation and e-business, and OASIS, a non-profit, international consortium dedicated solely to product-independent data and content interchange. Ontology.Org, founded in May 1998, is committed to improving XML practices through the adoption of knowledge engineering techniques and shared ontologies, which has become an important topic in the development of business-to-business commerce on the Internet. Ontology.Org has joined with more than 120 representatives from such varied organizations as ACORD, Accredited Standards Committee (ASC) x12, Commerce One, CSC, DataChannel, DISA, UN/EDIFACT, IBM, OAG, Oracle, and Sun Microsystems to launch the ebXML initiative. www.ontology.org

Extensibility Inc. launched XMLschema.com – a Web site that provides ubiquitous access to automated processors for the management and exchange of e-business grammars. Initial services provided on the site include Extensibility XML schema validation and conversion services. Users can test XML schemas for syntactical validation and receive reports confirming validity or reporting errors. Users can automatically convert their XML schemas into other schema dialects, enabling exchange of XML grammars across heterogeneous environments. Initially, XMLschema.com will support Microsoft’s XDR and BizTalk, Commerce One’s Common Business Library and SOX schema dialect and DTDs. XMLschema.com services are available for users to access free of charge until February 2000. Automated processing facilities are commercially available. www.extensibility.com