Marketbright, an on-demand emarketing solution with an integrated web content management platform, launched Brightsite, a new product that uses aspects of social networking to create a stronger bond between sales, marketing and the customer. Brightsite creates the equivalent of a B2B shopping cart for enterprise web sites. Brightsite provides a plug-and-play membership management tool for any enterprise website. Brightsite also provides the customer with a member account page with links to all events and offers they have accessed in the past, their account team, and other account-specific information, creating an easy-to-access history for new team members. Customer members also can invite their colleagues into a private, shared collaborative space. The new, interactive and personalized widgets can be easily introduced into existing web sites. Brightsite also allows greater cooperation between sales and marketing teams, allowing a customer’s microsite to become a branding tool with enhanced collaboration opportunities and fresh content. With Brightsite, the marketing team will be able to blast new content, but it will look customized for the sales person’s named accounts. Sales personnel will be able to review beforehand to ensure appropriateness of offers/content, to block the content, or to put a personalized note and pick and choose which items get forwarded on to their customers. http://www.marketbright.com
Category: Content technology news (Page 175 of 624)
Curated information technology news for content technology, computing, and digital experience professionals. News items are edited to remove hype, unhelpful jargon, iffy statements, and quotes, to create a short summary — mostly limited to 200 words — of the important facts with a link back to a useful source for more information. News items are published using the date of the original source here and in our weekly email newsletter.
We focus on product news, but also include selected company news such as mergers and acquisitions and meaningful partnerships. All news items are edited by one of our analysts under the NewsShark byline. See our Editorial Policy.
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The Gilbane Group and Lighthouse Seminars announced that Udi Manber, a Google Vice President of Engineering, will kick-off the annual Gilbane San Francisco conference on June 18th at 8:30am with a discussion on Google’s search quality and continued innovation. Now in its fourth year, the conference has rapidly gained a reputation as a forum for bringing together vendor-neutral industry experts that share and debate the latest information technology experiences, research, trends and insights. The conference takes place June 18-20 at the Westin Market Hotel in San Francisco. Gilbane San Francisco helps attendees move beyond the mainstream content technologies they are familiar with, to enhanced “2.0” versions, which can open up new business opportunities, keep customers engaged, and improve internal communication and collaboration. The 2008 event will have its usual collection of information and content technology experts, including practitioners, technologists, business strategists, consultants, and the leading analysts from a variety of market and technology research firms. Topics to be covered in-depth at Gilbane San Francisco include– Web Content Management (WCM); Enterprise Search, Text Analytics, Semantic Technologies; Collaboration, Enterprise Wikis & Blogs; “Enterprise 2.0” Technologies & Social Media; Content Globalization & Localization; XML Content Strategies; Enterprise Content Management (ECM); Enterprise Rights Management (ERM); and Publishing Technology & Best Practices. Details on the Google keynote session as well as other keynotes and conference breakout sessions can be found at http://gilbanesf.com/conference-grid.html
Canto announced the immediate availability of Cumulus 7.5.3, a minor update that improves the performance and reliability of the entire Cumulus product line. The company says that Cumulus 7.5.3 is running on the recently released Service Pack 1 for Windows Vista, and OS X Leopard performance and reliability continues to be stable since the release of version 7.5.2, though a handful of improvements have been made to support Apple’s latest OS even better. Canto recommends all customers upgrade to Cumulus 7.5.3, regardless of operating system, to benefit from global fixes and improvements. Customers on active service agreements can download the update free of charge from Canto’s Customer Portal. The Cumulus product line was last updated in December, 2007, with the release of Cumulus 7.5.2. http:/www.canto.com/
BEA Systems announced the release of its BEA AquaLogic User Interaction suite of products, including new versions of BEA AquaLogic Interaction, BEA AquaLogic Interaction Collaboration and BEA AquaLogic Analytics. These new releases are designed to help companies deliver new workplace strategies via BEA’s cross-platform web suite. With the new BEA AquaLogic User Interaction release, customers can create richer, more interactive profile pages, deliver customizable user experiences and multi-channel interfaces, leverage full RSS capabilities, and enable human networks to create social applications that enhance worker productivity, group collaboration, and community innovation. The new release of BEA AquaLogic Interaction 6.5 delivers a social computing platform with a variety of new features that can help users harness the implicit interactions of day-to-day business – project updates, new documents, process steps, key relationships, expertise, data changes in underlying systems – that are often shared inefficiently through email. The release also introduces improved usability designed to help knowledge workers more easily share community information, find specific expertise and communicate more flexibly, by providing tools that are user-driven and community-centric, and by immersing users in a flexible collaborative experience bolstered by desktop, RSS and Web-based tools. BEA AquaLogic Interaction Collaboration 4.5 extends existing capabilities with enhanced notification options, deeper Microsoft Office integration, enhanced metadata support and general infrastructure enhancements. http://www.bea.com/
Interwoven, Inc, announced that it is now offering the recently acquired Optimost real-time multivariable testing and Website optimization capabilities to the Asia-Pacific (APAC) region. The Interwoven Optimost Website optimization solution allows online marketers to get more from their existing customer acquisition and Website investments by maximizing online conversion rates. The solution identifies the most compelling combination of Web content and design by exposing different combinations of online content elements to different visitors and then measuring visitors’ actions. As part of this announcement, Interwoven also will be growing its network of Interwoven Optimost service specialists, and will be expanding its Interwoven Optimost certification process to APAC interactive marketing firms. http://www.interwoven.com/
Zimbra, a Yahoo! (Nasdaq:YHOO) company, announced the availability of its ZimbraME (Java Mobile Edition) client and source code for businesses. Users of any Java-enabled mobile phone will have access to a complete collaboration solution. The ZimbraME client provides Zimbra Collaboration Suite (ZCS) Open Source and Network Edition users worldwide with free access to the Zimbra experience with e-mail and calendar on mass-market Java-enabled mobile phones. This extends Zimbra’s reach of services to a broade range of devices available. ZimbraME is an over the air downloadable Java-based application for mobile devices that allows ZCS users to access their mail, contacts and calendars. It retains the search capability found in the Zimbra AJAX client. ZimbraME source code is available to the Zimbra community for feedback and enhancement, as well as to implement ZimbraME on the devices of their choice. Mobile devices supporting ZimbraME include the BlackBerry 8800 and 8820 series; the Motorola RAZR2; Nokia E61 and N73 handsets; the Sony-Ericsson W950i handset; and the Samsung SGH-E900 handset, adding to Zimbra’s support for wireless platforms that includes Symbian, Windows Mobile, Palm and iPhone. Additionally, Zimbra supports native sync to BlackBerry handsets via the BlackBerry Enterprise Server. The ZCS 5.0 Open Source Edition is free. The commercially supported ZCS 5.0 Network Edition is available for a 60-day free trial on the Zimbra website. http://www.zimbra.com
The World WIde Web Consortium XML Query Working Group has published two First Public Working Drafts: “XQuery Scripting Extension 1.0” and “XQuery Scripting Extension 1.0 Use Cases.” The former defines an extension to XQuery 1.0 and XQuery Update facility. Expressions can be evaluated in a specific order, with later expressions seeing the effects of the expressions that came before them. This specification introduces the concept of a block with local variable declarations, as well as several new kinds of expressions, including assignment, while, continue, break, and exit expressions. The latter specification includes the usage scenarios that motivate the changes in the former. http://www.w3.org/TR/2008/WD-xquery-sx-10-20080328/. Also see https://gilbane.com/2008/03/first_public_working_draft_of/
SDL announced the release of SDL Global Authoring Management System, a global authoring system based on SDL AuthorAssistant. The system is used to help companies to improve brand consistency, increase the efficiency of their global authoring process and reduce time-to-market for global content. Through its centralized system which checks against corporate assets, SDL Global Authoring Management System (SDL Global AMS) enables enterprise-wide consistency of terminology, style and linguistic best practices, as well as maximizing the reuse of previously written content. The upgraded system is now tightly linked with SDL’s automated translation technology, allowing authors to create content that is better prepared for automated translation. The post-processing required from automated translation is then significantly reduced. Other enhancements in SDL Global Authoring Management System include sophisticated linguistic and grammatical enhancements, enhanced collaboration throughout the content lifecycle, and centralized access for enterprise-wide configuration and profile management. For more information on SDL Global Authoring Management System visit http://www.sdl.com
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