Curated for content, computing, and digital experience professionals

Category: Content management & strategy (Page 286 of 469)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

DPM introduces Intelledox

DPM introduced Intelledox, an enterprise platform with features that include rapid and accurate document creation, increasing productivity, and centralized template management. Intelledox Desktop, integrated with Microsoft Word, eliminates reliance on document macros and simplifies the construction and delivery of complex documents. Intelledox Web allows enterprises to access and create rich content documents accurately and consistently from any browser-based platform, without requiring a local word processor. Intelledox utilizes Active Directory integration, and audit features necessary for corporate compliance, including Sarbanes-Oxley. Organizations no longer need to develop templates with macros, reducing security and virus risks. Intelledox facilitates migration to new versions of Microsoft Word, without template version issues. Intelledox’s XML server based engine centralizes storage of all document structure. With graphical drag and drop, the intelligent wizard leads users through the construction of complex documents. Content and layout are then dynamically reassembled on demand creating up-to-date, accurate documents. IntelleDox is available as a web application or an add-in for desktop applications. www.intelledox.com

iUpload Launches Business Blogging Platform

iUpload launched Perspectives, a business blogging application that allows users to create content in their blog and instantly reach multiple communities and sites. The number of Perspectives that can be applied to content ranges from: customer relationship and contact management applications like salesforce.com and Plaxo; search portals like Yahoo!; social networks applications like Tribe; classified and auction sites like eBay; product and service review sites; contests and promotions from large brands like Idol; and user generated tags like Technorati and Flickr. iUpload Perspectives offers a way for businesses to tap into the blogosphere, launch consumer generated marketing programs, conduct promotions and contests, and create, expand and promote participation in their community. Administrative tools allow organizations to manage and distribute content coming from individuals as appropriate, turning bloggers into potential authors and allowing them to leverage content into any of their web properties. iUpload Perspectives is automatically available to existing customers now. Individuals can also utilize Perspectives at no charge by signing up for a free blog. Organizations interested in offering a Perspective(s) should contact iUpload to review the host of options and administration tools available. Perspectives is an integral part of all of iUpload’s tools, so it can be accessible from within their Personal Publisher, Community Publisher and Content Manager solutions, as well as third party tools. www.iupload.com

Changing the Rules?

Last night William Donaldson, chairman of the Securities and Exchange
Commission, said that he would work to reduce the cost of Sarbanes-Oxley
compliance.  His remarks are reported in today’s Financial Times.

Not surprisingly, the focus of the cost-saving effort will be on Section 404,
which requires testing and reporting on internal controls.  It is where
most companies have run into the most difficulty. The FT quotes Donaldson
as saying that he wants to make these rules more cost-effective.  He also
said that his commitment to the principles of Sarbanes-Oxley remains unchanged.

So … it seems possible that we will see some modification to the rules
implementing Section 404. 

Is this a problem?

I have already used these blog entries to argue that "compliance," per
se
, should not be the central focus of a company’s Sarbanes-Oxley
effort.  The real focus should be on establishing internal controls that
will provide strong assurance that financial information is accurate, that
encourage efficient, effective use of resources, and that safeguard assets and
records. "Compliance" emerges as a result of putting such controls in
place.  Clearly, if a company is driven by these kinds of internal goals,
changes in SOX rules will not be a primary concern.

But, realistically, it is also clear that many companies are in the position
of just trying to comply with the rules.  Business doesn’t like
uncertainty, and potential rule changes introduce uncertainty.  Will this
uncertainty have an impact on your company’s compliance work?  Will it
affect your plans to create the kind of sustainable internal control framework
that I have been talking and asking about over the past few days?  Send
me an email
or post some comments …

Crunch Time

Today’s Financial Times includes a front page story about the effect
of Sarbanes-Oxley on the fees companies are paying to external auditors: 
On the average, they have doubled this year.  Yow ! 

The FT story emerged from a study of large company spending on SOX
compliance published earlier this week by the Corporate Executive Board, a
consulting firm.  The same study reported that, in addition to the higher
fees for auditing, the companies surveyed spent an average of $5 million to $8
million on SOX Section 404 compliance work in 2004.

The numbers are in the news because companies with fiscal years ending
December 31 will be releasing their annual reports over the next few
weeks.  This will be the first year that these companies will have to
report on the effectiveness of their internal controls, as required by Section
404 of the Act. After the companies make their own assessments of internal
controls, the auditors are required to render an outside opinion on the internal
controls.  In a related story in today’s Financial Times, titled
"Crunch Time," sources from the Big Four accounting firms estimate
that perhaps 10% of the companies will report that there are material weaknesses
in their system of controls.

It appears that we will find out how the markets react to reports of material
weaknesses.

The FT reports that companies typically have three questions for their
auditors:

  • Are we in the clear?  Are our controls effective?
  • How can we make SOX compliance less expensive?
  • How can we turn this into something we can do year after year?

In diagnosing the sources of "material weakness" in internal
control systems, auditors put problems with information technology systems at
the top of the list.  The problems take different forms, but include
difficulties in controlling access to data and difficulties associated with the
project-oriented focus that has been characteristic of initial compliance
efforts.

The companies that reveal material weaknesses over the next four weeks will
almost certainly stay in "project" mode — they will have no other
choice.  But, for the 90% of the companies that successfully make it
through the first year of Section 404 testing and evaluation, the real challenge
will be how to turn this from "crunch time" into a normal part of
business — a part that supports, rather than subtracts from, the rest of the
business.

Are there readers of this column who can share, in general terms, the steps
that their companies are taking to make this transition?  It seems
reasonable to expect that increased use of content-based technologies to
automate parts of the internal control system would be part of the
solution.  Is that turning out to be the case?  Send me an
email
or post a comment.

“What Makes An ECM Suite?”

As content technology solutions continue their evolution toward infrastructure components, it begs an answer to the question, “define ECM suite.” There’s certainly no single definitive answer among vendors. However, there are clear trends in terms of the transformation of what were once specialized capabilities into those now considered commodity items. This is not uncommon in software evolution, as Bill Trippe pointed out in a February 2004 Gilbane Report, reminding us that even spell-checking used to be a separate application in days gone by.

Clearly, version control and check in/check out functionality moved to the commodity level long ago in the content technologies market. More recently (and more interesting) functionality shifts in the ECM suite market include email integration, identity and role management, search, and management of broader content types such as rich media and fixed assets. One needs only to review recent suite upgrades by vendors such as Stellent and Hummingbird for confirmation of this evolution.

Organizations making a suite purchase should be aware of these trends; they will surely effect the viability of short and long-term implementation strategies for both IT and business units. Awareness of vendor heritage is also important:

  • Did the suite evolve from a vendor with specialization a content technology solutions such as WCM, DAM, or DM?
  • Did the suite evolve from a platform player now moving into content technology specializations?
  • Did the suite evolve due to aquisition or in-house expansion of specialized solutions?

While not making any claim to “which is better,” I would strongly advise buyers to be aware of vendor heritage, understand the breadth of commodity functionality, and evaluate the depth of expertise in “checklist” evaluation items such as technical support, professional services, and developer resources.

Canto Releases Cumulus 6.5

Canto announced the release of Canto Cumulus 6.5. Cumulus 6.5 supports an enhanced built-in user management module, LDAP directory servers as well as a new authentication API. User authentication can be based on passwords stored in the built-in authentication method or an LDAP server, on system passwords (e.g. domain passwords), and with the new authentication API, on any other authentication system. To simplify the Administrator’s task Cumulus 6.5 introduces the Server Console, a centralized administration tool for the Workgroup Server Solutions and Cumulus Enterprise. Enhancements have been made to the permissions management in the User Manager. It is much easier to use, comes with a performance boost, and allows the setting of permissions, even on the Sets. These include View Sets, Assets Handling Sets and also Metadata Templates. Actions and Metadata Templates have been introduced in all versions of Cumulus 6.5. The ‘Quicksearch’ function is now customizable and queries can now be selected from the toolbar by a mouse-click. Version 6.5 will also find duplicates and records of which the assets are missing. These functions will keep users’ catalogs up-to-date. Cumulus 6.5 Single User, Workgroup (Server Solutions) and Enterprise are immediately available in English, German, French and Japanese. Server versions for Mac OS X, Windows, Linux and Solaris, and Client and Single User versions for Mac OS X and Windows are offered. www.canto.com

WebSideStory to Acquire Atomz

WebSideStory, Inc. simultaneously announced an agreement to acquire Avivo Corporation, a California corporation doing business as “Atomz,” and the launch of a new suite of integrated services for online marketing professionals. Upon completion of the merger, WebSideStory will combine Atomz’s hosted site search and web content management applications with WebSideStorys HBX web analytics service to create the a suite of integrated, on-demand digital marketing applications. WebSideStory’s Active Marketing Suite will also include a keyword bid management product, scheduled for release this summer. The Active Marketing Suite will offer a single, shared environment in which businesses can optimize their online performance across multiple marketing channels, while reducing their vendor management costs. The Active Marketing Suite will include: HBX Analytics an on-demand web analytics service; Bid an on-demand keyword bid management product; Search an on-demand web site search application, and Content Manager an on-demand web content management solution. WebSideStory will issue approximately 3.1 million shares of common stock and options to purchase common stock and will pay approximately $4.3 million in cash, in exchange for the outstanding capital stock and options of Atomz. The transaction has been unanimously approved by the boards of directors of both companies and is subject to customary closing conditions. www.atomz.com

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