Vignette announced the worldwide availability of QuickSite, a new service offering that simplifies the Vignette Content Management implementation process and enables organizations to launch new Web sites faster. QuickSite delivers a consistent infrastructure, helping marketing departments to launch multiple microsites and branded sites without having to recreate Web pages from scratch. The service deployment includes content management processes, templates and business adoption workshops before the customer is asked to determine additional site requirements. QuickSite also includes support for multilingual Web sites, displays of content information through tag libraries and CSS templates to manage the look and feel of a site with limited help from IT. Site Cloning allows organizations to replicate a site within minutes rather than days by reusing the templates. http://www.vignette.com
Category: Content management & strategy (Page 156 of 479)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
EPiServer announced the introduction of multiple new features for its content management system, EPiServer CMS 5 R2, including solutions for mobility and the iPhone. EPiServer has worked with two partners, Mobiletech A/S and Mobizoft AB, to provide a mobile experience to the visitors of their site, including mobile rendering, video conversion and payments. iPhone support is available as open source templates enabling the system to be viewed from an iphone. Images can now be prepared directly in EPiServer CMS so that web editors no longer need to work on them in another application before moving onto the web page. New dynamic content features enable external data which appears in many places on the website, such as financial or legal text, to be updated throughout the site. Page Type Converter makes it easier to merge pages of different types, and change other page types. Five standard reports are now available— Non-published pages, published pages, modified pages, expiring/expired pages and an overview of simple addresses. External data such as an archive of articles at a media company can be integrated and displayed in a website using EPiServer CMS. The data will be appear as a native EPiServer CMS page. This enables structured data stored on another document management system to be converted to a webpage in EPiServer and viewed. EPiServer CMS now supports Oracle, Windows Server 2003 and 2008, as well as XP and Vista, Visual Studio 2008 and 2000 Express, and ASP Net 3.5 SP1 or later. http://www.EPiServer.com/
In our Multilingual Communications as a Business Imperative report, we noted the fact that machine translation (MT) has long been the target of “don’t let this happen to you” jokes throughout the globalization industry. Unpredictable results and poor quality allowed humor to become the focus of MT discussions, making widespread adoption risky at best.
On the other hand, we also noted that scientists, researchers, and technologists have been determined to unlock MT potential since the 1950’s to solve the same core challenges the industry struggles with today: cost savings, speed, and linguist augmentation. Although the infamous report on Languages and Machines from the Automatic Language Processing Advisory Committee (ALPAC) published in 1966 discussed these challenges in some depth (albeit from a U.S. perspective), it sent a resounding message that “there is no emergency in the field of translation.” Research funding suffered; researcher Margaret King described the impact as effectively “killing machine translation research in the States.”
Borrowing from S.E. Hinton, that was then, this is now. Technology advancements and pure computing power have made machine translation not only viable, but also potentially game-changing. A global economy, the volume and velocity of content required to run a global business, and customer expectations is steadily shifting enterprise postures from “not an option” to “help me understand where MT fits.” Case in point — participants in our study identified MT as one of the top three valuable technologies for the future.
There’s lots of game-changing news for our readers to digest.
- An excellent place to start is with our colleagues at Multilingual Magazine, who dedicated the April-May issue to this very subject. Don Osborn over at the Multidisciplinary Perspectives blog provides an excellent summary, posing the question: “Is there a paradigm shift on machine translation?”
- Language Weaver predicts a potential $67.5 billion market for digital translation, fueled by MT. CEO Mark Tapling explains why.
- SYSTRAN, one of the earliest MT software developers provides research and education here.
- And finally (for today), there’s no way to deny the Google impact — here’s their FAQ about the beta version of Google Translate. TAUS weighs in on the subject here.
Mary and I will be at Localization World Madison to provide practical advice and best practices for making the enterprise business case for multilingual communications investments as part of a Global Content Value Chain. But we’re also looking forward to the session focused on MT potential, issues, and vendor approaches. The full grid is here. Join us!
The Content Management Professionals Association (CM Pros) will once again be holding their annual Fall Summit in conjunction with Gilbane Boston in December. There are details over on our Events blog which I won’t duplicate here, or even better, go right to the source at http://summit.cmprofessionals.org/. If you are a member we hope to see you, and if you are not you can find out about joining on the CM Pros site at http://cmprofessionals.org/
The term taxonomy crept into the search lexicon by stealth and is now firmly entrenched. The very early search engines, circa 1972-73, presented searchers with the retrieval option of selecting content using controlled vocabularies from a standardized thesaurus of terminology in a particular discipline. With no neat graphical navigation tools, searches were crafted on a typewriter-like device, painfully typed in an arcane syntax. A stray hyphen, period or space would render the query un-computable, so after deciphering the error message, the searcher would try again. Each minute and each result cost money, so errors were a real expense.
We entered the Web search era bundling content into a directory structure, like the “Yellow Pages,” or organizing query results into “folders” labeled with broad topics. The controlled vocabulary that represented directory topics or folder labels became known as a taxonomic structure, with the early ones at NorthernLight and Yahoo crafted by experts with knowledge of the rules of controlled vocabulary, thesaurus development and maintenance. Google derailed that search model with its simple “search box” requiring only a word or phrase to grab heaps of results. Today we are in a new era. Some people like searching by typing keywords in a box, while others prefer the suggestions of a directory or tree structure. Building taxonomic structures for more than e-commerce sites is now serious business for searches within enterprises where many employees prefer to navigate through the terminology to browse and discover the full scope of what is there.
Taxonomies for navigation are but one purpose for them to be used in search. Depending on the application domain, richness of the subject matter, scope and depth of topics, these lists can become quite large and complex. The more cross-references (e.g. cell phones USE wireless phones) are embedded in the list, the more likely the searcher’s preferred term will be present. There is a diminishing return, however; if the user has to navigate to a system’s preferred term too often; the entire process of searching becomes unwieldy and abandoned. On the other hand, if the system automates the smooth transition from one term to another, the richness and complexity of a taxonomy can be an asset.
In more sophisticated applications of taxonomies, the thesaurus model of relationships becomes a necessity. When a search engine, has embedded algorithms that can interpret explicit term relationships, it indexes content according to a taxonomy and all its cross-references. Taxonomy here informs the index engine. It requires substantial maintenance and governance of a much more granular nature than for navigation. To work well, a large corpus of terminology needs to be built to assure that what the content says and means, and what the searcher expects are a match in results. If the results of a search give back unsatisfactory results due to a poor taxonomy, trust in the search system fails rapidly and the benefits of whatever effort was put into building a taxonomy are lost.
I bring this up because the intent of any taxonomy is the first step in deciding whether to start building one. Either model is an on-going commitment but the latter is a much larger investment in sophisticated human resources. The conditions that must be met to have any taxonomy succeed must be articulated in selling the project and value proposition.
We’ve had an overwhelmingly positive response to our Multilingual Communications as a Business Imperative report, for which we’re grateful – and thrilled! I can summarize the response as “peer sharing works!” And not only works, but spurs conversation, new ideas, and without a doubt, more sharing. For the Globalization Practice team, it’s true validation of the people perspective of Web 2.0.
It would be a long list to point out all the countries represented through report downloads and additional conversations we’ve had since July, but here’s just a sample. We’ve heard from content and translation management professionals from all across the USA in addition to:
- Austria
- Belguim
- Canada
- Chile
- China
- Finland
- France
- Germany
- India
- Indonesia
- Ireland
- Israel
- Japan
- Korea
- Netherlands
- New Zealand
- Russia
- Singapore
- Slovenia
- South Africa
- South Korea
- Spain
- Sweden
- Switzerland
- United Kingdom
What resonates most? Unwaveringly first is the need to look at multilingual communications creation, management, and delivery in a new way; as less a cost center and more an integral part of business value. Next – the inherent connection readers have with our definition of operational champions and the stories told by those that shared challenges and strategies in the report’s Best Practices Profiles section. Of course those links have pros and cons; the former obviously cementing the growing need for community sharing and the latter validating the struggles of educating senior management and making the business case for focused investment.
Those “on the ground floor” clearly want more – and we aim to provide it. As Frank documented in our Events blog on Fall Speaking Gigs, we’re focused on sharing our experiences and more importantly, learning from yours. Particularly exciting for our team is the Content Globalization track we’ve put together for Gilbane Boston, December 2-4. The full conference schedule is here. Join us!
Increasing awareness, growth of technology adoption enables Gilbane Group to create landmark study of current ERM practice
Cambridge, MA, Sept 16 – Gilbane Group, Inc., the analyst and consulting firm focused on content technologies and their application to high-value business solutions, today released the industry’s first reliable picture of enterprise rights management adoption in its new study, Enterprise Rights Management: Business Imperatives and Implementation Readiness. The growth in the number of companies adopting or planning to adopt means that for the first time, enough data exists to produce a study that is meaningful for users and vendors alike. As a result, Gilbane Group’s new report presents the most comprehensive publicly available research on the ERM market ever undertaken.
ERM: Business Imperatives and Implementation Readiness is backed by qualitative and quantitative research on general awareness of ERM, the current state of ERM deployments or plans to deploy (or decisions to avoid the technology), and target applications. According to study data:
- Protecting confidential information from leaking outside the organization is the primary motivation driving ERM adoption.
- ERM is becoming important for supporting information usage regulations such as Sarbanes-Oxley (accounting) and HIPAA (healthcare).
- Apart from regulatory compliance, client/customer communications and financial processes are other types of business processes involving confidential information that are the most prevalent for ERM implementations.
- 55% of ERM implementations are integrated with content management solutions (including knowledge management and groupware/collaboration).
“The study reports increasing awareness of the significant risks associated with information leakage and the business processes that are most vulnerable. Our research shows that companies are taking more focused steps to address those risks, including implementation of enterprise rights management,” said study leader Bill Rosenblatt, Senior Analyst, Gilbane Group, and President, Giant Steps Media Technology Strategies. “At the same time, infrastructure obstacles to implementation are eroding. This is making it easier for companies to adopt solutions, which is certainly good news for ERM vendors.”
“The study confirms the steady growth in the ERM market that we have been experiencing ourselves over the past few years,” said Dr. Kyugon Cho, CEO of Fasoo.com, one of the study’s Platinum Sponsors. “Moreover, the survey respondents cite a breadth of applications for ERM that go beyond what we have seen from our own customers. This makes us even more optimistic about the future of ERM.”
“This study reinforces GigaTrust’s focus on adding the types of extensions and enhancements for ERM that meet customer requirements and speed deployments. With these findings we think Gilbane will also help spur adoption as organizations see that their situation is not necessarily unique and that there are solutions out there to meet their needs,” said Brad Gandee, VP Product Marketing and Management at GigaTrust, also a Platinum Sponsor of the Gilbane study.
Gilbane Group’s study methodology included a survey of over 200 senior IT, security, and content management professionals across a range of vertical industries, conducted in cooperation with the Center for Marketing Research at the University of Massachusetts Dartmouth. The research also draws on in-depth case studies on ERM deployments at six multinational companies; the case studies are included in the report.
Enterprise Rights Management: Business Imperatives and Implementation Readiness is available as a free download from the Gilbane Group website at https://gilbane.com. The report is also available from study sponsors EMC, Fasoo.com, GigaTrust, and Microsoft.
About Gilbane Group
Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of content and information technologies since 1987. Clients include organizations of all sizes from a wide variety of industries and governments. Gilbane works with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. The firm has organized over 50 educational conferences in North America and Europe. Its widely read newsletter, reports, white papers, case studies and analyst blogs are available at https://gilbane.com.
I am happy to announce that Karl Kadie has joined us officially as a Senior Analyst. Karl has actually been working with with Leonor and Mary in the Content Globalization Practice for 6 months as a Contributing Analyst, and was a co-author of our recently released report Multilingual Communications as a Business Imperative: Why Organizations Need to Optimize the Global Content Value Chain. Karl has been a great addition to the team, and will continue to focus on content globalization.
Karl’s bio can be found at , and his email address is: kkadie@gilbane.com and his phone extension is
210.
Welcome Karl!