Gilbane Conference sponsor OASIS is hosting an informal “learn more” session about the new Content Management Interoperability Services, CMIS, at Gilbane Boston, tomorrow, Wednesday, December 3, at the Westin Copley hotel. The CMIS gathering is at 1:00 pm in the St. George room. Meet some of the developers of the standard. https://gilbane.com/gilbane-boston-2008-where-content-management-meets-social-media/
Category: Content management & strategy (Page 156 of 481)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
We have a new white paper posted, Component Content Management – How True CCM Technology Drives the Most Compelling Content Initiatives. You can download it here.
Acumium announced that they will reveal Acumium’s latest content management system, CMS 4.0, at this week’s Gilbane Conference in Boston. Acumium provides internet content management systems (CMS) and other online website management tools. CMS 4.0 includes cross-browser and cross-platform content editing, with support for even the latest web browsers entering the market such as Google Chrome, while also adding rich internet application support using technologies such as AJAX. http://www.acumium.com
We’re looking forward to a great conference, and especially excited for the globalization track. Although our state-side audience is gearing up for turkey dinners, there’s still time get a great education at Gilbane Boston next week!
Register here for the full conference or for free – yes, I said free – access to the Technology Showcase, keynotes, and sponsor reception.
Gilbane Boston Content Globalization Track
Special Keynote 2: Foundations for Global Content Value Chain Strategies
Moderator: Mary Laplante, Vice President, Consulting, Gilbane Group
Speakers:
David Lee, Manager eBusiness, 3M Company
Nicholas McMahon, VP & General Manager, Jonckers
Leonor Ciarlone, Lead Analyst, Gilbane Group
GCM-1: Optimizing the Global Content Value Chain: Focus on Product Content
Moderator: Leonor Ciarlone, Lead Analyst, Gilbane Group
Speakers:
Fred Hollowood, Director Language R&D, Shared Engineering Services, Symantec Corporation
Natasja H.M. Paulsen, Partner, Ordina Consulting
Sophie Hurst, Senior Product Marketing Manager, SDL
GCM-2: Optimizing the Global Content Value Chain: Focus on Brand Content
Moderator: Karl Kadie, Senior Analyst, Gilbane Group
Speakers:
Gary Muddyman, Managing Director and CEO, Conversis
Anne Casson, Principal Consultant, Content Management Practice, Molecular
GCM-3: Designing Culturally Customized Web Sites: The Next Localization Frontier
Moderator: Ulrich Henes, President, Localization Institute
Speaker:
Nitish Singh, Assistant Professor of International Business at Boeing Institute of Int. Business, St. Louis University
Across Systems, a provider of corporate translation management systems and an independent linguistic supply chain technology, is exhibiting at the 5th annual Gilbane Boston Conference. Across will demonstrate its recently released Language Portal Solution, as well as an integrated solution for website localization. The enterprise-level Language Portal enables implementation of corporate intranet Web portals for all language-related issues for large-scale organizations and multinational corporations in a single environment. In addition, Across has cooperated on an integration of the Across Language Server with the Straker ShadoCMS v8.5 Web content management system, which will also be demonstrated. The CMS integration provides an automated process for Website localization that includes content creation, translation management, publishing and handling of dynamic multilingual Web content. Across offers an independent technology without translation and localization services. Enterprise customers and language service providers interested in meeting with Across to discuss translation management needs are invited to make an appointment through the form on the company’s website.
In tough economic times it is tempting to over-emphasize cost savings. A better approach is to consider cost savings if necessary, but to develop a strategy to grow your revenues first if you can. This may mean some re-deploying rather than cutting. One important path to growth is to ensure your products are available and appealing to a broader, international market. Below is a sample of what we are covering in our track on managing global content next week at Gilbane Boston to help you learn how, or how to do it better.
GCM-1: Optimizing the Global Content Value Chain: Focus on Product Content
Wednesday, December 3rd, 2:00pm, Westin Copley, Boston
Product content includes technical documentation as well as the content that lives with a product or service in many formats and contexts, including pre-sales, post-sales, aftermarket, training, and service. The global economy adds languages as yet another output to the traditional multichannel formula, increasing content volume due to the nuances of dialect and culture. This session discusses how to design GCVCs that integrate content and localization/translation technologies to support single-sourcing, simultaneous product shipment programs, and alignment with product lifecycle management or product data management systems. Speakers share current best practices and provide insight into what’s coming in the next wave of people, processes and technologies for multilingual product content.
Moderator: Leonor Ciarlone, Lead Analyst, Gilbane Group
Speakers:
- Fred Hollowood, Director Language R&D, Shared Engineering Services, Symantec Corporation
- Natasja H.M. Paulsen, Partner, Ordina Consulting
- Sophie Hurst, Senior Product Marketing Manager, SDL
We have always had some kind of an executive panel where senior managers from content managementvendors are questioned on their views of what is happening technology and trend-wise. This is not so much a “face-off” as it is an interactive discussion aimed at providing the audience a chance to hear the different world views of competing suppliers. Understanding the visions behind the marketing, product development, and partnership activity of vendors is at least as important as comparing a feature list and watching demos. Of course, you’ll want to see the demos of these and all the other vendors at Gilbane Boston as well.
WCM-3: Web Content “Management State of the Industry”
Thursday December 4th 11:00am, Westin Copley, Boston
This distinguished panel of technology and market experts will discuss their perspectives on the three or four most important concerns of business managers and IT professionals in planning for and executing WCM initiatives over the next year. The panelists are chosen based on their depth of knowledge within WCM and their ability to identify, analyze, and articulate what the current key concerns are for WCM customers. This interactive discussion will help attendees to identify and address potential liabilities in their own WCM strategies as well as to understand what leading practitioners and technology suppliers envision in their own project/product roadmaps.
Moderator: Tony White, Lead Analyst, WCM, Gilbane Group
Speakers:
* Erik Aeyelts Averink, President, SDL Tridion
* John Girard, CEO, Clickability
* Ben Kiker, SVP and Chief Marketing Officer, Interwoven
* John Newton, CTO & Chairman, Alfresco
* Dmitri Tcherevik, CTO, Fatwire
Day Software (SWX:DAYN) (OTCQX:DYIHY) announced general availability of CQ5.1, unveiling major transformations to the company’s Enterprise Content Management (ECM) platform and Web Content Management (WCM) application. CQ5.1 provides an ECM platform that enables CMOs and CIOs to leverage the Web for global marketing and corporate growth initiatives. For Marketing, the product provides point-and-click for designing and publishing dynamic, interactive, Web 2.0 websites. For IT, it provides point-and-click ease for configuring and managing a content computing cloud, scalable for hosting any number of Web sites or content applications. Day’s CQ5.1 combines a suite of business applications for WCM, Digital Asset Management (DAM), and Social Collaboration built atop Day CRX, a modular content repository based on a commercial implementation of the Apache Jackrabbit and Sling open source projects. CQ5.1 adds new capabilities for content analytics, content targeting, social tagging and social search. Coupled with a new business process management (BPM) engine and upgraded virtual repository for publishing content from legacy silos like Microsoft Sharepoint, CQ5.1 is a complete platform for interactive marketing. Day CQ5.1 is available immediately. http://www.day.com. See Day at Gilbane Boston – Westin Copley Hotel, December 3-4 2008.
Subscribe to the Gilbane Advisor
