Curated for content, computing, and digital experience professionals

Category: Content management & strategy (Page 134 of 468)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Platformic Unveils New Version Online Web Development and Content Management System

Platformic unveiled version 3.0 of its enterprise web development software. Acontent management system (CMS) with a built-in point-and-click mechanism for building layouts visually, Platformic removes the need to hard-code websites or use third-party web authoring tools. The new version is based on Platformic’s ability to simplify web development and management with its browser-based building capability and cascading style sheet (CSS) template generation tool that automatically and visually writes fully validated, nested CSS Div structures through a point-and-click architecture. Users can now import a flattened Photoshop file of their website using the Image Guide, which can then be used to guide the building process. The Layout and Style Console are used to build the structure of the site based on the Image Guide. The Platformic system then automatically builds a nested, compliant and validated CSS structure as the user visually creates each page. Previous releases of Platformic had browser based CSS generation functionality, but with the new release, the method of navigating through a nested div structure has been made even easier. A Platformic user can now navigate through “parent” and “child” user levels and highlight the complete contents of specific layers, enabling him/her to see everything within that container. Complex nested structures can be easily navigated as the page structure is organized. Tool Tips show users exactly where they are within the CSS structure and reveal the properties of each container. http://platformic.com/

New Orleans Tourism Marketing’s Web Strategy

On Wednesday, May 6, 2009, at 1:00 p.m. (Eastern), the New Orleans Tourism Marketing Corp. (NOTMC), the Gilbane Group, and ISITE Design will host an online repeat of one of the most popular sessions from the 2008 Gilbane Conference in Boston. Join us to hear Nathan Williams, NOTMC’s Interactive Director, talk about their exhaustive search for the right WCM solution and the extensive user experience planning they undertook in the process. I (Tony White) will describe the process the Gilbane Group used to help NOTMC evaluate WCM products, and ISITE Design will highlight key ways in which they helped NOTMC plan a successful information architecture.

To register for this online event, click here.

Lyris Adds Twitter Support to Lyris HQ

Lyris, Inc. announced social media enhancements in Lyris HQ to include the monitoring, sharing and measurement of messages posted on Twitter. Support for Twitter is the latest addition to Lyris HQ’s social media functionality, which allows marketers to incorporate social media sharing, tracking and measurement into campaigns across 10 of the most popular social networking sites, including Facebook, LinkedIn, MySpace, Digg, StumbleUpon and more. Lyris HQ allows marketers to create, manage and measure social media campaigns from one integrated marketing platform. Lyris HQ provides customers with total control of interactive marketing campaigns, including email marketing, social and mobile marketing, pay-per-click management (PPC), Web content management, search engine marketing (SEM) and Web analytics. A new window in the Lyris HQ dashboard displays a running Twitter feed based on an individual marketer’s search terms, allowing Lyris HQ users to actively track and respond to discussions on Twitter in real-time. Lyris HQ social media enhancements allow customers to incorporate social media widgets (or icons) into their email marketing campaigns and newsletters. Once a recipient receives an email and clicks the new Twitter widget, it will take them to their Twitter page and automatically generate both a shortened URL link and associated subject line text that can be used or edited, automating and scaling the sharing of key messages, content and offers. The new functionality allows marketers to measure traffic from Twitter back to their Web site, as well as report what customers and prospects are doing once on the site. Lyris HQ’s social media enhancements are available immediately. http://www.lyris.com

Ingeniux Announces “Cartella” for Social Networking and Web Content Management

Ingeniux Corporation announced Cartella, an application for managing enterprise social content and online collaboration. Cartella is a unified social content management application that integrates social networking, Web 2.0 tools, analytics and content management into a single solution. The application includes modules for managing documents, wikis, blogs, rich media and social networking. In addition, Cartella leverages Microsoft ASP.NET MVC. Cartella can be white labeled as a stand-alone social content management platform for companies without existing Web CMS investments or injected into any Website using a simple Web services API. Built on Microsoft ASP.NET MVC, Cartella allows .Net developers to customize existing Cartella business social software modules or build new modules and applications on top of the Cartella platform. Microsoft .NET MVC also provides a streamlined implementation approach for Cartella similar to Microsoft SharePoint. Cartella-powered communities are developed using ASP.NET Master Pages and Web technologies like HTML and CSS. All content in Cartella is available through REST Web services, allowing social content to be “mashed” with other applications or accessed by any Website. Although Cartella can be used for a wide range of business needs, the software provides pre-built solutions aimed at addressing common requirements for collaborative intranet, extranet, and social networking sites. Available immediately, Cartella is offered as licensed software or as Software as a Service (SaaS). Pricing starts at $5,000 for a workgroup of 100 users or $18,000 for a community with as many as 30,000 members. Software-as-a-Service programs start as $1,200 per month for software, support, and hosting. http://www.ingeniux.com

Content Circles Offers New Connector to Xerox DocuShare

Content Circles, provider of distributed content management and collaboration solutions, announced the availability of the Content Circles Xerox DocuShare Connector. The Connector allows individuals across geographies to collaborate on projects with DocuShare users securely and in real-time, working online or offline, regardless of firewall restrictions. With the Content Circles Connector, organizations can also collaborate with customers, partners and outside agencies without granting network access to the internal DocuShare system. The Content Circles DocuShare Connector is applied by downloading the software to a computer. A licensed user of DocuShare creates a ‘Circle’ (workgroup) for collaboration, and invites others via email to join. This individual then pulls selected documents from the DocuShare repository and places them into the Circle, which will appear on the desktop of all Circle members’ computers for immediate access. Content Circles tracks which documents have been edited and who has accessed them, creating a secure audit trail for users who are off-line or outside the company, as well as DocuShare users. Content Circles recognizes documents that were originated in DocuShare and enables users to synchronize the changes back to DocuShare for others to see. Content Circle members utilizing the DocuShare Connector can also collaborate on content stored in Microsoft SharePoint, Google Docs, FTP servers, and network drives. The creation and management of Circles requires a paid subscription to Content Circles. Those invited to a Circle can join for free. The Content Circles DocuShare Connector is available immediately and for a limited time at no additional charge. http://www.contentcircles.com, http://www.docushare.com

Content Data Solutions Announces the Release of Web Publishing Solution SaaS

Content Data Solutions, developers of publishing software, systems integration and pre-press solutions, announced the release of their Web Publishing Solution (WPS) as Software as a Service (SaaS). WPS, developed for the needs of news, journal and book publishers, is a comprehensive application for the creation, enrichment, management and delivery of content to the Web as well as other publishing channels such as print, CD-Rom or E-Reader. WPS’ standard editing controls are similar to Microsoft Word. WPS SaaS’s built in automated publishing process allows companies to publish information quickly with features such as future scheduling and expiration capabilities. WPS’ browser based solution has a built in workflow feature allowing Authors, Editors and Content Managers the ability to revise, approve and release documents in a collaborative environment. Content DSI’s WPS SaaS is priced starting at $500 per month for up to 3 users, 10GB of storage and up to 10MB of monthly internet usage. http://www.contentdsi.com/

Nstein Unveils WCM 4.1

Nstein Technologies Inc. (TSX-V:EIN) announced the launch of WCM 4.1, an upgrade to its content management system (CMS). Most notable among the additions is WCM MojoTM, a portable, mobile back-office version of WCM designed to help smart-phone equipped writers, journalists and editors to create, edit and publish content in the field. WCM 4.1 features an extensible drag-and-drop-enabled customizable dashboard that allows users to develop their own layouts from a pre-configured widget library. Other features in WCM 4.1 include: support for WordPress and other blogs, support for Forums using the vBulletin plugin, a crawling sitemap generator, and a Google keyword helper for editors. WCM 4.1 has adopted the RESTful architectural style. Nstein’s new mobile content management tool, WCM Mojo, is an optional, lightweight add-on client that connects seamlessly to WCM via newer smart phone browsers, allowing writers, journalists and editors to create and edit stories, slideshows, manage contributions and follow editorial and behavioral statistics in real-time. It also allows editors to execute repetitive editorial tasks such as content approvals and content bundling while in transit. http://www.nstein.com

Join the Gilbane WCM Practice at the CMS2009 Conference in The Netherlands

On May 19, I will be giving a keynote address on the Web Content Management market landscape at the CMS2009 Conference in Nijmegen, Holland (http://www.cmscongres.nl/).  In the presentation, I will discuss recent trends in client demands for WCM products as well as strategic directions that vendors will take over the next year.  On May 20, I will also lead an interactive two-hour workshop on estimating the total cost of ownership of WCM products over a five-year period (see “Workshop Tony White” in the sidebar of http://www.cmscongres.nl/).  And for you English speakers, don’t worry about the language.  Even though the CMS2009 website is in Dutch, the presentations will be in English.

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