Sitecore announced that its Web CMS solution can now be integrated with Telligent Community, social software designed for organizations to create interactive communities to listen to and engage internal and external audiences. Combining these solutions should give organizations the ability to harness all of their content within the rest of their Web properties. The goal of the Sitecore integration package is to provide centralized security handling and the ability to interchange the content between Sitecore and Telligent Community solutions. With the security integration providing single sign-on functionality, the user signs into the Sitecore CMS and gets simultaneously signed into Telligent Community. The security integration also simplifies the user creation, so users only need to be created in Sitecore CMS and are automatically transferred to Telligent Community upon first login. The content sharing features provide the ability to mix social media applications and Web content within a website, giving users a combined experience of both types of content. The integration module supports content repurposing for Telligent Community forums, blogs and media galleries as well membership information. Social content can either be reused directly or it can be filtered based on the current user’s rights and group memberships. http://www.sitecore.net/ http://telligent.com/
Category: Content management & strategy (Page 126 of 468)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
Publishers Press, a publication printer and content distribution provider, announced two new partnerships that will support the company’s content management and distribution initiative. Publishers Press has partnered with Mark Logic as its content repository, and Atex/Temis for content enrichment. The web content management (WCM) portion uses Polopoly software by Atex. This system should allow clients to manage content for print and web distribution and will be available on a software as a service (SaaS) model. The system also integrates with the company’s other digital offerings such as e-mail marketing, digital editions, and analytics. http://www.pubpress.com
I spent a couple of days at the SharePoint conference two weeks ago with about 8000 others. Many attendees were customers, but the majority seemed to be Microsoft partners. It would be difficult to overstate the enthusiasm of the attendees. The partners especially, since they make their living off SharePoint. There has been a lot of useful reporting and commentary on the conference and what was announced as part of SharePoint 2010, which you can find on the web, #spc09 is also still active on Twitter, and videos of the keynotes are still available at: http://www.mssharepointconference.com.
As the conference program and commentary illustrate, SharePoint 2010 is a major release in terms of functionality. But the messaging surrounding the release provides some important insights into Microsoft’s strategy. Those of you who were at Gilbane San Francisco last June got an early taste of Microsoft’s plans to push beyond the firewall with SharePoint – and that is the big story. It is big because it is a way for Microsoft to accelerate an already rapidly growing SharePoint business. It is big for a large number of enterprises (as well as the SharePoint developer/partner ecosystem) because it is a way for them to leverage some of their existing investment in SharePoint for building competitively critical internet applications – leverage in expertise, financial investment, and data.
The numbers are telling. According to an IDC report Microsoft Office and SharePoint Traction: An Updated Look at Customer Adoption and Future Plans, IDC # 220237, October 2009, of “262 American corporate IT users, just 8% of respondents said they were using SharePoint for their Web sites, compared to 36% using it for internal portals and 51% using it for collaborative team sites.” (the report isn’t free, but ComputerWorld published some of the numbers).
Can Microsoft increase the use of SharePoint for Web sites from 8% to 36% or 51% or more? Whether they can or not, it is too big an opportunity for them to ignore, and you can expect the market for web applications like content management to look a little different as a result. Of course SharePoint won’t be the right solution for every web application, but Microsoft needs scale, not feature or market niche dominance.
There are more pieces to this, especially integration with Office 2010, which will have a major impact on the scale of penetration. We’ll look at that issue in another post.
You can see why SharePoint is a major topic at Gilbane Boston this year. Join us next month to continue the discussion and learn more.
Adobe Systems Incorporated (Nasdaq:ADBE) announced the availability of Adobe LiveCycle Enterprise Suite 2 (ES2), a major software release enabling businesses and governments to build applications to improve interactions with customers and constituents across devices and channels. LiveCycle ES2 provides a rich Internet application (RIA) framework for building customizable RIA workspaces, mobile and desktop access to critical applications, and deployment in the cloud. Adobe LiveCycle Workspace ES2 Mobile offers access to LiveCycle ES2 from iPhone, Blackberry and Windows mobile devices. Adobe LiveCycle Launchpad ES2, an Adobe AIR application, provides easy access on the desktop to kick-start LiveCycle ES services such as Adobe LiveCycle PDF Generator ES2. Adobe LiveCycle Mosaic ES2 is a composite RIA framework for rapidly assembling and engaging activity-centric enterprise applications. LiveCycle Mosaic ES2 provides knowledge workers with real-time, contextual information from multiple sources in a single, personalized view. Developers can extend existing applications by exposing their business logic and user interfaces into application “tiles” that can be assembled to create unified views. Adobe enterprise customers will have the option to deploy LiveCycle ES2 in the cloud, hosted in the Amazon Web Services cloud computing environment. LiveCycle ES2 Solution Accelerators now include‚Äî human capital management, eSubmissions, correspondence management, new account enrollment and services and benefits delivery. LiveCycle Forms ES2 streamlines format-driven business processes and improves data accuracy and LiveCycle Reader Extensions ES2 activates functionality within Adobe Reader, extending document and form-based operations outside an organization. New features allow users to generate RIA interfaces that leverage shared data models. Document and Information Security‚ LiveCycle can now apply rights management on the server to Microsoft Office documents for automated secure document workflows. Adobe LiveCycle Process Management ES2 enables business users to manage ad-hoc content reviews without involving IT. Users can publish content, create a list of reviewers and define approval stages, deadlines and escalation guidelines. The content can then be automatically converted into PDF, enabled for inline commenting, rights protection and distribution. Users can monitor and modify the process at any time. Adobe LiveCycle ES2 is currently available worldwide. The Adobe LiveCycle ES2 cloud deployment option is expected to become available in early 2010. http://www.adobe.com/livecycle
Updated November 24
While preparing for today’s webcast on digital marketing and lessons learned from the publishing indusry, we discovered the August 2009 CMO survey conducted by professor Christine Moorman at Duke University’s Fuqua School of Business, with support from the American Marketing Association. Moorman’s results include insights into expectations about the role of social media in digital marketing.
The 511 top marketing executives of US companies interviewed in late July expect to increase spending on social media efforts by more than 300% over the next five years, moving budget allocations from 3.5% to 13.7%.
Top investments are pegged for social networking (65%), video and photosharing (52%), and blogging (50%).
The five most frequently projected uses for social media applications are brand building, customer acquisition, new product introductions, customer retention, and market research.
Read the CMO survey press release for details on the research and links to full results. Register for today’s webinar on digital marketing and lessons learned from publishers.
Update: The webinar recording is available here.
Open Text Corporation (NASDAQ: OTEX, TSX: OTC) announced a new release of its enterprise portal solution, Vignette Portal version 8.0. Vignette Portal 8.0 simplifies the administration and creation of dynamic, content-rich Web sites with the ability to rapidly syndicate portal applications across Web properties powered by multiple systems. Portal 8.0 enables additional social media capabilities that align with Open Text’s development of Enterprise 2.0 solutions. Open Text recently announced that it plans to enhance its ECM Suite with Web solutions powered by technology from its existing Web Solutions and Vignette. Vignette Portal 8.0, together with the user experience foundation of Vignette Community Applications, provides organizations with more than 100 social portlets that add capabilities such as wikis, blogs, idea sharing and event calendars to any portal site. Additionally, Vignette Portal 8.0 provides user presentation services to the upcoming Vignette Content Management version 8.0 release, slated for Q4 2009. Vignette Portal 8.0 is available immediately. http://www.vignette.com, http://www.opentext.com/
Having gotten my feet [soaking] wet with briefings from Web Content Management vendors, I’ve come to a realization: the Customer-Vendor feedback loop is one of the strongest keys to long-term success for all parties. A blinding flash of the obvious? I don’t think so. Let me explain…
I have seen, and written, a lot of RFPs seeking “the perfect” WCM product. The natural tendency in these “quests for the holy grail” is for the tool-seeker to list as many WCM features as one might possibly use […maybe…at some point in the future… if only…] and for the vendors to respond, in turn, by listing all of their capabilities and feature sets. As one might imagine, this scenario typically results in responses which provide the decision-maker minimal product differentiation information. Why? Because like it or not, most WCM products offer similar feature sets, and if they don’t offer a particular feature today, one can be sure it’s “on the roadmap”. [I’ll spend more time in a future post describing how one can craft an RFP to elicit valuable responses which actually help one decide which product(s) align most closely with needs of the author.] But today’s capabilities are tomorrow’s old news, so how can one be sure they’re selecting a vendor whose product will meet tomorrow’s needs? Take a look at the vendor’s track record and approach to collaborating with customers to expand and hone its offering.
As I delve into some of the top-rated [by users] WCM vendors, I see a consistent “customer-is-key” theme being played out in the form of both formal and informal feedback channels. These “conversations” with customers can be either synchronous or asynchronous, direct or indirect, two-way or multi-way…or all of the above. The point is that successful vendors [pro]actively engage their customers, and then respond in a meaningful manner to enhance their offering in a way that ensures that the product’s “roadmap” is *always* aligned with the needs of both current and future customers.
In a recent briefing with a vendor [who I feel has a great approach to managing this feedback loop], the last slide in their presentation listed four of their key differentiators…but all of them were technology-related and failed to mention my aforementioned favorite. Why not? Is it because they aren’t proud of this factor? Absolutely not…they are very proud of it and have worked hard to create such a valuable dialog with their customers. My sense is they left it out because this subject is not yet a key criteria in the minds of decision-makers.
We are failing to ask the right questions. Why wouldn’t customer service and engagement be the key in such a huge purchase decision? It should. Innovation is essential, but I believe it is critical that we, the customers, ensure we have a place at the table to refine the direction of such innovation. After all, innovation without purpose or utility is useless.
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We hope to see many of you at our opening keynote panel at Gilbane Boston (December 2, 8:30 – 10:00am at the Westin Copley), but whether you are there physically or not, you can participate by asking questions in advance. K1. Opening Keynote Panel – A Conversation About Content, Collaboration & Customers includes:
Moderator: Frank Gilbane, CEO Gilbane Group
Panelists:
Susan Parker, Director, Mass.gov, Commonwealth of Massachusetts
Michael Edson, Director, Web and New Media Strategy, Office of the CIO, Smithsonian Institution
Luuk de Jager, Senior Director, B2C Organizational Empowerment, Central Marketing Office Online, Philips Consumer Lifestyle
See the complete description of the panel at: http://gilbaneboston.com/conference_program.html#K1
Four ways to ask questions:
- email questions to questions@gilbaneboston.com – be sure to identify which session the question is for
- include questions as a comment on this blog post
- Tweet your questions using the conference and session hash tags (see below)
- DM your question to http://twitter.com/gilbaneboston
A note on hash tags:
#gilbaneboston is the event hash tag. For individual sessions we’ll use the session codes listed with the session descriptions, for example #k1 for K1. Opening Keynote Panel – A Conversation About Content, Collaboration & Customers. For sessions with multiple codes, simply use the first, so for W9/E13/I7. Open Source CMS Powwow use #w9. For Pre-conference workshops use the workshop codes. For example for worksop A: How to Select a Web Content Management System use #a.
Ask away!
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