Webnodes has announced CMS to have dynamic support for Schema.org. The new feature has an intuitive vocabulary mapping user interface as well as a code API and Asp.Net controls to streamline the work for site developers. The Webnodes CMS ontology management user interface provides a separation between data, data model and presentation layout. Schema.org which is all about making search engines understand the meaning of your content is a natural extension to the semantic core engine. http://www.webnodes.com
Category: Content management & strategy (Page 116 of 479)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
We’ve been adding content about mobile app development and publishing for a couple of years. We will be adding a full track threaded through the entire conference to our next event, but this year’s Gilbane Boston has quite a few sessions covering aspects of mobile development and content management relevant to Web, marketing/business, IT strategists, and developers.
In fact, we have a sort of a stealth mobile track – stealth, because the sessions are spread out across other tracks. To make it easier to plan schedules for those of you specifically interested in doing more with smartphones and tablets, below are five sessions that are the most directly relevant to mobile. There are other sessions that also cover mobile topics, so be sure to check the overall conference at-a-glance schedule and session descriptions.
Stealth Mobile Track:
T1: Mobile Development: App, Mobile Web, or Hybrid?
Wednesday, November 30, 1:30 – 2:30
You know mobile is becoming the dominant channel, but of course it is actually multiple channels – multiple devices with multiple APIs, form factors, interfaces and capabilities. Do you optimize for each device? Do you try and build a mobile web application? Do you mix it up with a little bit of both? This session will help you understand the pros and cons of different approaches.
Moderator: Jon Marks, Co-founder, Kaldor Product Development Group
Jon Marks, Co-founder, Kaldor Product Development Group
Introduction
Ashley Streb, Vice President, Technology, Brightcove
Hybrid Position
Stefan Andreasen, CTO Kapow
Browser Position
Philip Ramsey , Manager, Technical Design, BNA
App Position
P2. iPad Publishing and UI Design
Wednesday, November 30, 2:40 – 4:00
With smartphones and tablets exploding in usage, publishers are racing to deliver content to new types of users who are expecting rich, interactive experiences. Yet publishers are often dependent on third parties who can create these apps for them. This session delves into how some of the standard publishing apps work, and how developers create some of the more advanced features that users are demanding.
Moderator: Ned May, Vice President & Lead Analyst, Outsell
Jim Nasr , CEO, Armedia
Best Practices for Developing Content Rich Applications for the iPad
Michael Mahoney, Senior User Experience Specialist, Microlink
Information as Design
T3. Is HTML5 the Future – If so, When?
Wednesday, November 30, 4:00 – 5:00
HTML5 enjoys widespread partial support. That is, the major browsers support some HTML5 functionality, and Mozilla, Google, Microsoft, and Apple support it politically. HTML5 promises lots of important new capabilities, but it is an ongoing development is scheduled to become a W3C recommendation in 2014. Many organizations are already using HTML5 for app development, but should they? Is it too soon?
Moderator: Richard Rubin, Principal Consultant, Professional Services, Innodata Isogen
Lubor Ptacek , VP, Strategic Marketing & GM, Microsoft Solutions Group, Open Text
Phillip Hyun, CTO, EndPlay
E5. Thinking Beyond the Website – Mobile and Other Channels Deserve Your Attention Too
Thursday, December 1, 9:40 – 10:40
As phones and other mobile devices get “smarter”, so must marketers get smarter about their multi-channel strategies. It used to be acceptable for brands to focus on their desktop browser experience, and then, at some point, dumb them down by removing flash, videos, and all the other extras so that prospective customers could view the website on their phones. But this strategy is no longer viable. The Splinternet Age brings not only smart phones, but also tablets, mobile applications, social sites, and wifi-ready televisions just to name a few. As more and more consumers seek to experience your brand through these mediums, having a strong multi-channel strategy is essential.
Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Outsell’s Gilbane Services
Arje Cahn , CTO, Hippo
Tom Wentworth, CMO, Ektron
New Reality – Mobile First
Michael Assad , Co-founder & CEO, Agility
Content Management for Digital Marketing: Thinking Beyond the Website
The day before the main conference we also have a pre-conference workshop covering important issues for mobile customer engagement:
Workshop B: Integrating Website and Mobile Strategy for Consistent Customer Engagement
Wednesday, November 29, 9:00 – 12:00
You’ve heard all the talk about web engagement management. You’ve read about web and content optimization for contextual consumption. You may even have preached to others about the rise of mobile-, social-, and personal-ization. We suppose you could even be doing some of these successfully, but we doubt it. These are just a few a few of the sexiest, most contemporary practices that everyone likes to talk about but no one is really doing… but they should. In this workshop, renowned author and digital marketing expert Robert Rose teams up with industry analyst and web content management expert Scott Liewehr to teach you how to realize true web engagement across web and mobile channels for your organization. Robert and Scott will teach attendees how to integrate content optimization into the marketing process by pragmatically focusing on three of the primary aspects of web engagement: testing, targeting and contextual design. The workshop walk attendees through a step-by-step approach to each practice, focusing on both the marketing process implications as well as the implementation and operationalization aspects. Web engagement management is more process than technology, so while you may not be able to buy it in a box, you can learn an awful lot about how to implement it in three entertaining, fun-filled and educational hours. Attendees will also receive Robert’s brand new book, co-authored with Joe Pulizzi: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Instructors: Scott Liewehr, Lead Analyst WCM, Outsell Gilbane, and Rob Rose, Chief Troublemaker, Big Blue Moose
Register for the conference, workshop, or both (speaking of mobile … note a Conference Plus registration includes the Workshop and also a new Kindle Fire tablet.
MarkLogic Corporation announced the availability of MarkLogic 5, the latest version of its product designed for Big Data applications across the enterprise. MarkLogic 5 defines Big Data by empowering organizations to build Big Data applications that make information actionable. With MarkLogic 5, organizations analyze structured, unstructured, and semi-structured data in the same application. A key feature is the MarkLogic Connector for Hadoop. www.marklogic.com
Oracle announced that it has entered into an agreement to acquire Endeca Technologies, Inc., a provider of unstructured data management, web commerce and business intelligence solutions. A privately-held company based in Cambridge, Massachusetts, Endeca provides products that help companies analyze unstructured data, gain better business intelligence, and deliver a better customer experience. Endeca’s core technology, the MDEX Engine, is designed to enable enterprises to correlate and analyze unstructured data. Endeca InFront is a leading customer experience management platform that enables businesses to deliver targeted and relevant customer experiences online with merchandising and content targeting tools for web commerce. Endeca Latitude is a technology platform that enables businesses to rapidly develop analytic applications bringing information from many unstructured and structured information sources together. The combination of Oracle and Endeca is expected to create a comprehensive technology platform to process, store, manage, search and analyze structured and unstructured information together. The combination of Oracle ATG Commerce and Endeca InFront is expected to enhance cross-channel commerce, merchandising, and online customer experiences. The combination of Oracle Business Intelligence and Endeca Latitude is expected to provide a comprehensive business intelligence foundation and analytic applications, bringing together information from structured and unstructured data sources. The transaction is subject to customary closing conditions and is expected to close before the end of 2011. Until the deal closes, each company will continue to operate independently. http://www.oracle.com/ http://www.endeca.com
The program for our annual Boston event is about 98% complete. We have a great keynote line-up with more to come, 30 additional conference sessions, 6 pre-conference workshops, and 12 product labs. Other useful links are sponsors & exhibitors, speakers, registration, and hotel. Note that we moved from the Westin Copley to the Waterfront Westin this year to be in the new Boston Innovation District and fast-growing Seaport / Fort Point Channel neighborhoods.
Acquia and Lullabot, a Drupal strategy, training and development company, announced that Lullabot’s Drupalize.Me training is now available through Acquia Network. The Acquia Network provides developers and site builders with answers, tools, and support for creating, extending, and maintaining extraordinary web experiences on Drupal. It will now offer access to Drupalize.Me video tutorials and training presentations as part of the Acquia Professional and Enterprise subscriptions. Basic and Developer level subscribers can try Drupalize.Me for one month for US $1.00. Drupalize.Me is a convenient way to learn Drupal, providing instant access to an unrivaled library of Drupal training from top-tier experts, streamed to your computer, tablet, or smart phone. More than 335 high-quality, in-depth videos are currently available, with over 140 hours of training — and new videos are being added every month. Drupalize.Me offers practical information that both beginner and experienced developers can understand and apply immediately. Acquia also announced the addition of four other new services for Acquia Network: Insight, which provides enhanced Drupal monitoring capabilities; SEO Grader, an SEO analysis tool; Blitz, which tests websites’ abilities to handle high traffic loads; and Acquia Apps Market – an API and store for third-party applications for Drupal available in Q4 2011. http://acquia.com
Adobe Systems Incorporated announced the immediate availability and free trial of its new Adobe Digital Enterprise Platform and first set of solutions for Customer Experience Management (CRM). The Adobe Digital Enterprise Platform, first unveiled in June, is an open, modular, standards-based offering for delivering engaging digital solutions across social, Web, mobile, and print channels. The platform includes integration with the Adobe Online Marketing Suite to optimize digital marketing campaigns and personalize digital experiences across all marketing, sales and service delivery channels. In addition, integration with Adobe Flash Builder(R) 4.5 and Flex 4.5 helps enterprise IT organizations build highly expressive mobile applications for Android devices, BlackBerry PlayBook, iPhone and iPad. Built on the Adobe Digital Enterprise Platform, an initial set of the company’s Customer Experience Solutions are available now‚ Integrated Content Review; Web Experience Management; and Customer Communications. http://www.adobe.com/uk/solutions/customer-experience/enterprise-platform.html
HP and Autonomy Corporation announced the terms of a recommended transaction under which HP will acquire all of the outstanding shares of Autonomy for £25.50 ($42.11) per share in cash. The transaction was unanimously approved by the boards of directors of both HP and Autonomy. The Autonomy board of directors also has unanimously recommended its shareholders accept the Offer. Based on the closing stock price of Autonomy on August 17, 2011, the consideration represents a one day premium to Autonomy shareholders of approximately 64 percent and a premium of approximately 58 percent to Autonomy’s prior one month average closing price. The transaction will be implemented by way of a takeover offer extended to all shareholders of Autonomy. A document containing the full details of the Offer will be dispatched as soon as practicable after the date of this release. The acquisition of Autonomy is expected to be completed by the end of calendar 2011. Founded in 1996, Autonomy is a provider of infrastructure software for the enterprise with a customer base of more than 25,000 global companies. Positions HP as leader in large and growing space‚Äî Autonomy has a strong position in the $20 billion enterprise information management space, which is growing at 8 percent annually and is uniquely positioned to continue growth within this space. Furthermore, key Autonomy assets would provide HP with the ability to reinvent the $55 billion business analytics software and services space, which is growing at 8 percent annually. Reasons for the acquisition were cited as‚Äî Complements HP’s existing technology portfolio; Provides differentiated IP for services and extensive vertical capabilities in key industries; Provides IPG a base for content management platforms; Enhances HP’s financial profile; as well as Autonomy should be accretive to HP’s earnings. http://www.hp.com/ http://www.autonomy.com/
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