Category: Content management & strategy(Page 108 of 484)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Technology and operational integration remain the most difficult and costly implementation issues for digital experience and digital transformation initiatives. Understanding the integration technologies and practices most critical for your project is a requirement for success.
This year in DC we are expanding our ability to help organizations with some of the most common integration challenges by co-locating with three events that focus on key components of digital experience strategies. These include CRM, natural language, speech, and chatbot technologies.
To encourage cross-discipline learning and networking there are “All Access” passes available for all conference attendees to attend sessions in the other events; and a combined technology showcase and networking events are available to all attendees.
Reserve your seat today and take advantage of four multi-track events in one location to up your DX “IQ” – integration quotient.
Digital experience technologies for customers and the workplace
Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace. We’ll be looking at what web and data analysis technologies are effective today. We’ll also examine what is practical and should be considered today or in the near future regarding deep learning, AR, and blockchain applications.
Designed for technology strategists and executives focused on near-term and future software for creating, analyzing, managing, and delivering compelling digital experiences across platforms, channels, and form factors.
Digital experience practices for customers and the workplace
Focused on how to overcome challenges and implement successful digital experience strategies and practices to reach, engage, and retain customers, employees, and partners. We’ll be looking at strategies for inter- and intra- departmental collaboration that support customer-facing and internal operations that are a necessary part of the foundation for a consistently high quality digital experience.
Designed for digital transformation leaders, marketing, business, and workplace executives, information managers, content strategists, and UX professionals.
Co-located conferences
The DX Conference is co-located with three additional conferences: Smart Customer Service, CRM Evolution, and SpeechTEK. Each of these events provides an additional opportunity for “All Access” pass holders to learn more about the technologies and tools available to create great customer experiences.
Please join us in Washington, DC April 29-30 for the DX Conference, and May 1 for in-depth workshops .
Before you head out for the long weekend, take a moment to register for Digital Experience Conference and take advantage of our Super Early Bird savings of up to $400 off the regular rate of our most popular conference passes.
The program will be available soon, but you have the opportunity to save big right now. Register today to check this off your list before the New Year!
Use code SUPER to save big and attend four co-located events, Digital Experience Conference, CRM Evolution, Smart Customer Service, and SpeechTEK when you upgrade your selection to the All Access Pass.
This deal won’t last, so cash in on it today. Deadline for savings is 12/31.
We’ll be covering the same content management and digital experience technologies, strategies, and practices for marketing and the workplace we have at our previous conferences, including their alignment and integration.
We are especially interested in hearing from organizations that have implemented or are planning on adopting, new technologies or practices in support of digital experience strategies or digital transformation initiatives.
See our Call for Speakers for information about the conference tracks, instructions for submitting speaking proposals, and a link to the proposal form.
Note the official deadline for proposals is October 12, however we will be extending it a week or so. If you are interested in speaking but need a little more time or have questions about potential topics, please contact me directly at frank@gilbane.com.
Submit your speaking proposal!
Conference: April 29–30, 2019 Workshops: May 1
Renaissance Washington DC Downtown
Co-located with the CRM Evolution, SpeechTek, and Smart Customer Service conferences
You may have heard about our Digital Experience conference taking place in Washington DC, April 29 – 30, followed by workshops on May 1, 2019. And if you’ve been a regular attendee at our Boston conference and are wondering why we are returning to DC, There is a reason, aside from the fact that late April is a great time to visit DC.
Since our first conference on content management in 2002, we have covered requirements and strategies for integrating content management with other front and back end enterprise systems. The technology and practical experiences in deployment have allowed organizations to make tremendous progress over the years. But the demand for new channels, new audiences, improved digital experiences, the explosion of marketing technology software, all combined with emerging technologies, make earlier integration challenges seem tame. Technology and process integration remain the most difficult and costly implementation issues for digital experience and digital transformation initiatives.
Moving to DC allows us to expand our ability to help organizations with some of the most common integration challenges by co-locating with three other events that focus on key components of digital experience strategies: CRM Evolution, Smart Customer Service, and SpeechTek. There are passes available for our Digital Experience conference attendees to also attend sessions in each of the other events, and there is a combined technology showcase.
Gilbane’s Digital Experience conference continues to provide the same highly-curated vendor-neutral program focused on content and digital experience strategies, technologies, and practices for marketing and the workplace, that we have in the past. Please see our new Digital Experience Conference site for information about the program tracks, schedule, venue, and partner events.
And if you have an idea for a presentation, our call for speakers is open until October 12th.
We love Boston, but it’s been awhile since we’ve had an event in DC and we miss it. We’ll be at the Renaissance Washington DC hotel with three especially relevant special events to partner with. The conference is April 29 – 30, 2019, followed by workshops on May 1. It may seem a long way away, but it’s never too early submit your proposal!
To submit a speaking proposal, please review the track descriptions below and submit your proposal. Additionally, answers to the most common questions about speaking at the Digital Experience Conference can be found in the Speaker Guidelines. If you have questions not answered in the guidelines email us at speaking@gilbane.com.
We are especially interested in hearing from organizations that have implemented or are planning on adopting, new technologies or practices in support of digital experience strategies or digital transformation initiatives.
Main Conference Tracks
The conference tracks are organized primarily by role/function as described below. We encourage proposals on all relevant topics.
Digital Experience Technologies for Customers and the Workplace
Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace. We’ll be looking at what web and data analysis technologies are effective today. We’ll also examine what is practical and should be considered today or in the near future regarding deep learning, AR, and blockchain applications.
Designed for technology strategists and executives focused on near-term and future software for creating, analyzing, managing, and delivering compelling digital experiences across platforms, channels, and form factors.
Digital Experience Practices for Customers and the Workplace
Focused on how to overcome challenges and implement successful digital experience strategies and practices to reach, engage, and retain customers, employees, and partners. We’ll be looking at strategies for inter- and intra- departmental collaboration that support customer-facing and internal operations that are a necessary part of the foundation for a consistently high quality digital experience.
Designed for digital transformation leaders, marketing, business, and workplace executives, information managers, content strategists, and UX professionals.
The deadline for proposals is October 12 22, 2018.
*Note that we do except late proposals, but the number of speaking slots and topics starts to dwindle after the deadline. If the program is full we will keep your proposal in case of speaker cancellations. Fill out the proposal form.
As global content becomes more mainstream there is increasing pressure for broader and more efficient integration with corporate functions and strategies. Both presentations in this session address some ways to accomplish this: one focused on the multilingual content supply chain and API integration, and one focused on deeper integration with marketing and growth strategies.
Wednesday, November 28: 1:45 p.m. – 2:45 p.m.
*Register today to save your seat and use priority code 100FG17 for an extra discount*
Moderator: Mary Laplante, Vice President Client Services, Digital Clarity Group
Laura Brandon, Executive Director, Globalization and Localization Association
&
Jim Compton, Technology Program Manager, Moravia Workflow Automation in Multilingual Content Delivery: A Collaborative Initiative for Standardized Translation APIs
Juliana Pereira, Head of Marketing, Smartling Translation Strategy is a Growth Strategy: The Smart Approach to Global Content
“Content strategy” covers a lot of territory, within organizations, and across industries. While every business is unique, cross-pollinization of ideas often leads to some of the most valuable and unpredictable insights. In this session speakers from well-known brands, Starwood and Volvo, share content strategies that have worked for them, and might inspire you in surprising ways.
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Moderator: Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC
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[GDC_column size=”three-quarters”] Ora Solomon, Director of Global Product Management, Starwood Hotels & Resorts Measuring your translation ROI, Starwood’s model
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[GDC_column size=”three-quarters”] John Johnston, Director, Digital Marketing, Volvo Construction Equipment Targeting Content for the Right Location
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