Category: Content management & strategy(Page 108 of 486)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management, or CM, is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. There are many types of content management systems (CMS) that include a wide variety of functions in addition to content management. Categories of content management systems include Enterprise Content Management (ECM), Web Content Management (WCM), and Digital Asset Management (DAM).
Most CMSs are currently marketed as “Digital Experience Management” (DEM or DXM), and “Customer Experience Management” (CEM or CXM or DXP) systems or platforms, and may include additional marketing technology functions.
A web content management system (WCMS) is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content. A robust WCMS provides the foundation for collaboration, offering users the ability to manage documents and output for multiple author editing and participation.
Content management, or CM, is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information has come to be referred to as content or digital content. Digital content may take the form of text, multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management. Content management can be found in both dedicated systems and as a component of information technology systems.
The term ‘content management’ became popular when ‘web content management’ systems emerged to differentiate them from ‘document management’ systems which were associated with paper documents. ‘Content management’ then quickly evolved to cover all kinds of unstructured or semi-structured content. Common types of content management systems (CMS) include Enterprise Content Management (ECM), Digital Asset Management (DAM), Multichannel Content Management (MCM), Component Content Management (CCM), and web content management (WCM). The latter are now widely marketed as Digital Experience Management’ (DEM or DXM, DXP), and ‘Customer Experience Management’ (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
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For all the promise of voice and chatbot applications, widespread adoption has been limited to fairly simple use cases, and even then getting the usability and appropriate scale right is a learning experience. This shouldn’t be surprising given the dependence on natural language processing. Nonetheless, the potential for well-designed voice and chatbot experiences is large. Erin Abler can help you understand why some organizations have been successful, and how you can get started with a business case.
B205. Making the business case for voice and chatbot experiences
Conversational voice and chatbot experiences are rapidly becoming the new norm in our houses, cars, and even some workplaces. Getting your news, weather, and driving directions is now as easy as asking for them aloud. But if you’re wondering what the business case is, you’re not alone. For many product owners, strategists, and marketers, it’s still hard to envision a viable way to get started. We work with clients every day who’ve taken on this exact challenge and found success. Through real-world examples, this presentation will show you how to identify and pursue the right opportunity for your next conversational design project. We’ll cover why people choose conversational interactions over other digital experiences, how to uncover legitimate use cases for your business, and how to avoid common stumbling blocks in the design and development process. You’ll walk away knowing how to identify a compelling conversational experience for your brand, and be ready to navigate the challenges and opportunities of working with emerging conversational interfaces.
Tuesday, April 30: 4:15 p.m. – 5:00 p.m.
Erin Abler
Principal Conversational Designer
Mobiquity
Learn more & register with code FG19 for best available price
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This year’s DX conference is in three weeks, and features 36 carefully curated presentations by well-known experts on digital experience technologies and practices for marketing and the workplace. There are also additional sessions covering CRM, customer service, and speech technology available to you from our co-located partner events. See highlighted presentations below, the complete program, and learn about all the activities available to you. Then…
Register with code FG19 for best available price
DX Technologies for Customers and the Workplace Track
Creating Connected Experiences
Visualize—Then Optimize—Your DX Stack
There’s No AI Without IA (Information Architecture)
Is Block-Based Editing the Future of Web Content Management Systems?
CDP or Multi-Channel Hub? A Martech Journey
Alphabet Soup: CAT, CMS, TMS, PIM, & the APIs That Connect Them
DX Practices for Customers and the Workplace Track
Making the Business Case for Voice and Chatbot Experiences
Designing Workstreams to Support Business Processes
Building the Modern Digital Membership Organization
Engaging Ecommerce Content Search
Breaking Down the Regs: DX at the ATF
Exploring & Making Decisions About Content at Scale
Connections are core to digital experience initiatives at every level. At the top, your organization needs connections with customers that are genuine, consistent, on-target, and fast. Delivering this requires that connections with partners, and employees, have similar qualities and smooth supporting processes. And technology systems also need to be connected in ways that enhance the experiences of each of your audiences. Jeff Cram will help you get a handle on how all this connects!
A106. Creating Connected Experiences
Stop acquiring more marketing technology and start better connecting it to your digital customer experiences. This session helps you realize the full potential of your existing martech investment by better aligning it to your customer experience strategy and digital execution. Drawing from decades of experience leading complex, digital experience initiatives, Cram and team share practical frameworks and models to find and fix the cracks in your digital customer experience and better connect your marketing technology to support the customer journey.
Monday, April 29: 4:15 p.m. – 5:00 p.m.
Jeff Cram
Chief Strategy Officer and Co-founder
Connective DX
It hasn’t always been easy for governance and compliance issues to get the attention they need in organizations. This has been especially true with regard to digital content. In today’s global environment they are not something that can be easily ignored. Also, businesses are realizing that governance is not just about legal protection. There are customer experience, brand, market reach, and operational benefits as well. Join expert Kristina Podnar to learn more…
B106. Delivering digital excellence with global compliance & integrity
Faced with complex multi-site, multi-language, multi-channel digital presences, many organizations struggle to provide exceptional digital customer experiences, especially those on a large, distributed digital team. With the growing number of compliance requirements and international regulations, can you successfully deliver a digital strategy with repeatability and integrity? This talk defines policies and standards that can be leveraged throughout the enterprise for digital success—whether that is a website redesign, technology re-platform or implementation of mobile applications and social software.
Monday, April 29: 4:15 p.m. – 5:00 p.m.
Kristina Podnar
Digital Policy Consultant, NativeTrust Consulting LLC
