Curated for content, computing, data, information, and digital experience professionals
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
The Gilbane Advisor newsletter, published by Bluebill Advisors Inc., curates content for our audience of content, computing, and digital experience professionals throughout the year, and includes Gilbane Conference news. We focus on strategic technologies and strategies.
We’ve been a trusted advisor to all stakeholders on content and information technologies and applications for decades. We only publish what we’ve written or what we’ve read and believe will be valuable to our subscribers.
For all the promise of voice and chatbot applications, widespread adoption has been limited to fairly simple use cases, and even then getting the usability and appropriate scale right is a learning experience. This shouldn’t be surprising given the dependence on natural language processing. Nonetheless, the potential for well-designed voice and chatbot experiences is large. Erin Abler can help you understand why some organizations have been successful, and how you can get started with a business case.
Conversational voice and chatbot experiences are rapidly becoming the new norm in our houses, cars, and even some workplaces. Getting your news, weather, and driving directions is now as easy as asking for them aloud. But if you’re wondering what the business case is, you’re not alone. For many product owners, strategists, and marketers, it’s still hard to envision a viable way to get started. We work with clients every day who’ve taken on this exact challenge and found success. Through real-world examples, this presentation will show you how to identify and pursue the right opportunity for your next conversational design project. We’ll cover why people choose conversational interactions over other digital experiences, how to uncover legitimate use cases for your business, and how to avoid common stumbling blocks in the design and development process. You’ll walk away knowing how to identify a compelling conversational experience for your brand, and be ready to navigate the challenges and opportunities of working with emerging conversational interfaces.
Tuesday, April 30: 4:15 p.m. – 5:00 p.m.
Erin Abler
Principal Conversational Designer
Mobiquity
Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.
This year’s DX conference is in three weeks, and features 36 carefully curated presentations by well-known experts on digital experience technologies and practices for marketing and the workplace. There are also additional sessions covering CRM, customer service, and speech technology available to you from our co-located partner events. See highlighted presentations below, the complete program, and learn about all the activities available to you. Then…
For more regular updates see the Gilbane blog
Gilbane Conferences have been providing content management, computing, and digital experience professionals with trusted content since 2002.
Connections are core to digital experience initiatives at every level. At the top, your organization needs connections with customers that are genuine, consistent, on-target, and fast. Delivering this requires that connections with partners, and employees, have similar qualities and smooth supporting processes. And technology systems also need to be connected in ways that enhance the experiences of each of your audiences. Jeff Cram will help you get a handle on how all this connects!
Stop acquiring more marketing technology and start better connecting it to your digital customer experiences. This session helps you realize the full potential of your existing martech investment by better aligning it to your customer experience strategy and digital execution. Drawing from decades of experience leading complex, digital experience initiatives, Cram and team share practical frameworks and models to find and fix the cracks in your digital customer experience and better connect your marketing technology to support the customer journey.
Monday, April 29: 4:15 p.m. – 5:00 p.m.
Jeff Cram
Chief Strategy Officer and Co-founder
Connective DX
Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.
It hasn’t always been easy for governance and compliance issues to get the attention they need in organizations. This has been especially true with regard to digital content. In today’s global environment they are not something that can be easily ignored. Also, businesses are realizing that governance is not just about legal protection. There are customer experience, brand, market reach, and operational benefits as well. Join expert Kristina Podnar to learn more…
Faced with complex multi-site, multi-language, multi-channel digital presences, many organizations struggle to provide exceptional digital customer experiences, especially those on a large, distributed digital team. With the growing number of compliance requirements and international regulations, can you successfully deliver a digital strategy with repeatability and integrity? This talk defines policies and standards that can be leveraged throughout the enterprise for digital success—whether that is a website redesign, technology re-platform or implementation of mobile applications and social software.
Monday, April 29: 4:15 p.m. – 5:00 p.m.
Kristina Podnar
Digital Policy Consultant, NativeTrust Consulting LLC
Gilbane Conferences have been providing content management, computing, and digital experience professionals with trusted content since 2002.
Personalization is hard, and not getting it right isn’t an option — we’ve all experienced what that can look like. Colin Eagan provides a road map — what an “experience designer” needs to do throughout the process from technology selection through to iterative improvement.
It’s now estimated that some 45% of organizations have attempted to personalize their own homepage in some way — but fewer than a third think it’s actually “working.” If that scares you, you’re not alone: As personalization technology races from niche to mainstream, the design community is racing to catch up. It’s time for a UX intervention. This highly practical talk focuses on the role of experience designer in influencing user-centered personalization design, including technology selection, user data models, and, of course, wireframes. Specifically, it covers what the well-versed designer should know about the latest personalization technology; what to do when you get a request to “do personalization” (either at your organization or your clients’); how to fit personalized user content into a larger information design system; how to use your role in UX to influence technical product selection; grow to translate actual user needs into a real-time user data model (“living personas”); wireframe-level guidelines for introducing personalized components in web and email; and creating a measurement framework based on “quick-wins” and iterative improvement.
Monday, April 29: 2:15 p.m. – 3:00 p.m.
Colin Eagan
Principal, User Experience Design, ICF NEXT
Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.
Technology and operational integration remain the most difficult and costly implementation issues for digital experience and digital transformation initiatives. Understanding the integration technologies and practices most critical for your project is a requirement for success. Integrating open source and proprietary technologies can save cost, but what’s involved? Does open source add additional challenges? Veteran Joe Bachana describes a current project integrating a mix of five different systems. This is bound to be interesting!
In this talk, Joe Bachana presents how open source technologies such as Drupal (CMS), Entermedia (DAM), OpenKM (records management), and CiviCRM (CRM) are being implemented with an Intacct Accounting System for the Armenian General Benevolent Union (AGBU). The resulting system manages the entire customer relationship, from inception through to management of donations and membership activities.
Tuesday, April 30: 10:45 a.m. – 11:30 a.m.
Joseph Bachana
President, DPCI
Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.
Enterprise digital transformations are not for the feint of heart. Technologies, practices, workflows, customer expectations, and market and business requirements are constantly evolving, and technical and operational integrations need to somehow keep up. That’s why case studies from experienced pros like this one are a critical part of your strategy due diligence.
Can you build a digital ecosystem that enables your organization to delight its customers at every touchpoint, while delivering effective personalization and omni-channel engagement? Can you meet the needs of your customer’s journey across all channels to deliver her relevant content at any given point? For many, a successful customer experience relies on an affirmative answer to both questions. But the “transformation” required to support such efforts presents brands with seemingly insurmountable challenges. Where do you even begin? Our session helps you kick-start a digital transformation initiative by showing you how it can be done, even if you are starting with disparate systems, processes, and disconnected customer experiences. We show you an effective strategy and road map, including best practices in its execution. We offer you real-world examples of what has worked and led to a 400% increase in customer engagement—and what has not—and how you can succeed.
Monday, April 29: 10:30 a.m. – 11:15 a.m.
Vijay Hanumolu
Vice President, Digital Strategy, Unum
Kevin P Nichols
Executive Director, Experience, AvenueCX and Global Content Strategist
Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.
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