FatWire Software announced FatWire Content Server 6.3, the latest version of its content management platform, and FatWire Analytics, the newest module in the Content Server product family. Combined, these releases provide a platform for Web applications by adding analytics and design tools that enable marketers and other business users to monitor the success of online content and quickly change its delivery. These features build accountability into persuasive content initiatives and help to ensure their success. Content Server 6.3 and FatWire Analytics build on existing product family capabilities for business users to create and edit content, segment customers, and target content delivery. With FatWire Analytics, marketers and other non-technical users can now also view data on site visitor demographics and usage patterns, content usage, and campaign success. New features in Content Server 6.3 enable non-technical users to change the layout and design of content. FatWire will be available at the Gilbane Conference on Content Management Technologies in Boston this week, November 29th thru December 1st. http://www.fatwire.com

Day Software (SWX:DAYN)(OTC:DYIHY) announced that the company will offer special previews of its latest offering, Communique 4. Day’s newest product launched for general availability just two weeks ago. Communique 4, a JCR (JSR 170) standard compliant enterprise content management solution decouples the content management application from the underlying repository. Applications developed that leverage the API can run on any JSR 170-compliant repository. Communique 4 ships with and runs natively on Day’s Java content repository, Content Repository Extreme (CRX).

Research and Markets announced their content management market analysis indicates that the combined software license markets at $1.3 billion in 2004 are anticipated to reach $4.5 billion by 2011. Their view of the market: “The market for enterprise content solutions relates to management of unstructured information. The ability to control enterprise content is central to IT. 90% of information transmitted on the network is unstructured. Content management offers a range of capabilities. Digital asset management, lifecycle management collaboration, web content management, storage management, Sarbanes-Oxley compliance, and document process management are aspects of the content management markets. The trend is for enterprises to depend on content management software to achieve more efficient business process operation. Enterprise content management solutions are industry specific and may span several different product sets. Market growth of the content management market segment is tied to the transfer of the paper-based enterprise to an enterprise that manages all information electronically. Publishing information to the Web is a small part of the total content management markets. Content management relates to being able to move documents, media, and images around on the network in a manner that is easy. Content management is the management of unstructured information that complements the structured transaction content that has been the entire focus of enterprise computing systems.”

Lighthouse Seminars and Bluebill Advisors announced that the Gilbane Boston Conference taking place this week has added a special live interview on Massachusetts OpenDocument format controversy. David Berlind, Executive Editor of ZDNet, will interview Morgan Reed, Vice President of the Association for Competitive Technology (ACT) live on the stage in the exhibit area of the Gilbane Conference at the Essex ballroom at Westin Copley in Boston. Thursday, December 1, 1:00 p.m. The State of Massachusetts is currently embroiled in a controversy about its decision to standardize on the OASIS OpenDocument Format (ODF). ODF competes with the Microsoft Office format, and the decision is strongly opposed by Microsoft. The Association for Competitive Technology (ACT), a lobbying organization focused on the “…interests of small and mid-size entrepreneurial technology companies…” also opposes the State’s decision. David will quiz Morgan why ACT is supporting Microsoft’s position. The Massachusetts decision is being watched very closely by other state and national governments as well as private industry, and if it stands, it will have dramatic effects on both the technology governments buy, and on the way they manage and store all their documents. This interview is a chance to hear what is really at stake, and why a lobbying organization for small technology companies would support Microsoft’s position. The interview is free for all expo visitors. The contact for Press/Media Sponsors is Evan Weisel, (703) 628-5754, evan@w2comm.com.

Mediasurface announced the arrival of the Morello Web Client, its web-based content management interface and the company’s most recent product. Following on from its Morello Smart Client, launched last year. The Morello Web Client is almost indistinguishable from its Morello Smart Client desktop equivalent. It allows web-based content contribution through both Internet Explorer and Firefox browsers, delivering the features of Morello to everyone within the organisation, regardless of browser and operating system.

Information Mapping, Inc. (IMI), provider of Information Life Cycle Solutions to the Global 1000, announced it has released a Topic-Based Document Suite for Content Mapper, including XML document Schemas in support of DITA, Mapping Object Model (MOM) and other standard document structures. Content Mapper is a Microsoft Word-based authoring tool that generates XML and integrates with content management systems (CMS). Combined with the Content Mapper Standard Schema, the Content Mapper Topic-Based Document Suite allows organizations to adopt the level of document structure that they find most practical for their business needs. Included in the document suite are tailored DTDs and Schemas for use by companies who have adopted DITA and MOM standards for content creation. DITA and MOM are complementary and can be customized to easily support additional document structures related to specific business needs or technologies. DITA is an open-source standard for topic-based authoring and information publishing. It allows authoring and effective metadata tagging for truly integrated authoring and content management. The DITA standard is being adopted by international companies including IBM, Intel, Nokia, Adobe, Autodesk and Texas Instruments. The Mapping Object Model standard (“MOM”) supports Information Mapping’s information architecture from Formatting Solutions(TM) which is used by more than 250,000 people around the globe. It supports 6 information types, hierarchical data structures, and the most common Information Mapping templates. This Schema allows users to easily import previously created Formatting Solutions documents into Content Mapper. IMI will demonstrate Content Mapper with the Topic-based Document Suite to customers, analysts and the press at the Gilbane Conference On Content Management Technologies in Boston, November 29-December 1. http://www.infomap.com