CM Pros has grown substantially since last year. With well over 600 members it has become an invaluable resource, and a great way to take advanatge of the experience and expertise of the members is to meet them at the next summit. Content Management & the Customer Experience is the theme of the fifth CM Pros Summit, scheduled for 23-24 April 2006 in San Francisco, in conjunction with Gilbane San Francisco. Topics include Actionable Content, Customer-Centric Content Management and a special poster session on the Content Lifecyle. Plan to be there in time for the opening keynote at 1:30 PM local (CST) time. See the call for papers, or register!
Page 393 of 939
Content Management & the Customer Experience is the theme of the fifth CM Pros Summit, scheduled for 23-24 April 2006 in San Francisco, in conjunction with Gilbane San Francisco. Topics include Actionable Content, Customer-Centric Content Management and a special poster session on the Content Lifecyle. Plan to be there in time for the opening keynote at 1:30 PM local (CST) time. The call for papers is at . The program preview is at , and registration is at
As Frank reported in our news, Documentum has acquired DRM vendor Authentica (more detail here). Bill Rosenblatt, who is chairing the Enterprise DRM Conference that is part of Gilbane San Francisco, says it is a watershed event for the industry. I agree. As Gilbane colleagues Glen Secor and David Guenette have pointed out (here and here, respectively), DRM is a piece of a broader network infrastructure that needs to be in place for more comprehensive document and content security. In truth, none of the ECM vendors has taken this very seriously so far, but the Authentica acquisition suggests Documentum may finally be doing so.
Mark Logic Corporation announced that it has partnered with Spectrum Systems, Inc. of Fairfax, Va., a provider of business process and system optimization solutions, to offer MarkLogic Server to Spectrum Systems’ General Services Administrations (GSA) schedule (GS-35F-5192G). , http://www.marklogic.com
Onfolio, a company and tool I have used and liked, is being acquired by Microsoft. Onfolio is led by J. J. Allaire, one of the incredibly bright and hands-on entrepeneurial Allaire brothers who developed Cold Fusion. According to the Boston Globe, the entire six-person Onfolio team is moving from Massachusetts to Redmond. This is much like the case of Ray Ozzie’s Groove, where Microsoft is acquiring Allaire as much as they are acquiring Onfolio.
Also according to the Boston Globe, the Onfolio tool, which came in three retail versions ranging in price from $30 to $149, will be available for free, starting today, as part of the Windows Live Toolbar. However, I checked the Windows Live Ideas site quickly and couldn’t find it.
UPDATE: The Toolbar Beta is there now.
Vasont Systems announced that a standard Darwin Information Typing Architecture (DITA) setup is included with every installation of the Vasont Content Management System. Vasont’s standard DITA setup is included at no extra cost. Users can choose to install the optional DITA setup when installing Vasont. In addition, Vasont is able to support any industry-standard XML DTDs such as DocBook and S1000D. For users with complex content, Vasont also supports proprietary DTDs created to accommodate an organization’s specific business logic. Multiple DTDs can also be used in Vasont when one DTD doesn’t fit all of an organization’s content. http://www.vasont.com
Being in the conference business I naturally pay attention to what other conferences do. The back-to-back 15-30 minute keynotes at ETech were great – I can’t remember the last time I actually sat through an entire morning of “keynotes”. One downside though is that speakers are not used to this and some are unhappy about it and spend an awful lot of their valuable 15 minutes talking about how they are not going to say something because they only have 15 minutes.
Lot’s of talk about ‘attention’ here at ETech. Thinking of attention in terms of economics is fascinating and thought provoking, but I have not quite got the essence of the excitement – just saw Tim Bray who also said he was not sure he got it, and everyone at my lunch table squirmed and then said they didn’t get it either.
The last thing I want is someone managing or making money or even knowing about my attention allocation. I don’t mind some – I am not averse to sharing certain preferences and behavior – but it is mine to share or not, and mine to monetize or not. As a consumer, what is the return? I get more personalized ads? I get stats on my own behavior? I get more people and advertisers paying attention to me? I definitely am not yet interested in making it easier for others to try to influence me based on some attempt at interpreting my activity/interest – is this a matter of not just being good enough at it yet? Maybe.
Will Attention Trust make a difference? I don’t know.
I understand that some people have more intense desires to communicate everything they think and do and will buy into attention for that, but surely that is an edge group…?
Attention and its scarcity and therefore value are important to pay attention to when deveoping products or businesses – but it is not all in the user’s interest.
UPDATE:
Listened to Michael Goldhaber’s talk on the economy today at ETech. He’s the one who everyone quotes. Interesting talk, but I still don’t get it. I suppose the desire for attention might be as rational as the desire for money (although I hope not – it doesn’t seem as practical, you can’t simply bank attention over time without its value diminishing). Trading in “attention bonds” as Seth Goldstein wants, is a bit scary in that it depends on people who don’t think they get enough attention!? I thought Seth’s talk was the most enlightening on the topic.
UPDATE 2:
And this will be it for the updates. See Jon Udell’s and Doc Searls’ comments on this.
UPDATE 3:
Well, it is now 2018, and does this dated or what!

