Oxford, UK , Boston, USA, and Melbourne, Australia —January 12th, 2007—Blackwell Publishing announced its newly redesigned online delivery platform, Blackwell Synergy (www.blackwell-synergy.com).
Blackwell Synergy enables its users to search 1 million articles from over 850 leading scholarly journals across the sciences, social sciences, humanities and medicine. The redesign provides easier navigation, faster loading times and improved access to tools for researchers, as well as meeting the latest accessibility standards (ADA section 508 and W3C’s WAI-AA).
The new Blackwell Synergy website retains all the essential benefits that researchers, librarians and authors value and uses the same URL structure. In addition to a new look and feel, features have been repositioned to highlight options more clearly to users and enable them to make best use of the suite of tools available such as most read and most cited articles, citation alerts, download to reference manager software, and the ability to email the article to a friend. Full-text online access to the journals on Blackwell Synergy is available at thousands of institutions worldwide.
Key site features for researchers include:
– clear search and browse functions and ability to search within other databases
– abstracts and sample issues free to all users
– many articles also free after a certain time or as open access through the OnlineOpen initiative
– HTML articles include embedded references, figures and tables
– OnlineEarly and OnlineAccepted articles available online before issue publication
– quick links to the most-downloaded and most-cited articles by journal
– reference links and citing article links allow users to follow the research
– export citations of articles directly into reference management software
– receive e-alerts for tables of contents, topic and author research alerts, citation alerts and OnlineEarly and OnlineAccepted alerts
– all e-alerts available as email or RSS newsfeeds
This release does a nice job of supporting new standards, passing information from articles to content management systems, and support of new RSS protocols. The Online early feature rewards publishers that have solid cross media publishing practices.
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The universal challenge for most companies today is delivering a customer experience that transcends geographical boundaries. And engaging customers regardless of geography and cultural expectations is no small feat. From a content perspective, a significant part of the challenge is defining the relevancy of information provided throughout the customer lifecycle. For non-English consumers, a key facet of relevancy is information in their native language. As Kaija reminds us her blog on Multilingual Terminology, “you can always buy in your own language, but you must sell in your customer’s language.”
As companies expand multinational revenue goals to include emerging markets such as China, India, and Latin America, providing content “in context” becomes even more important. From this perspective, localization strategies for various markets become much more than a cost burden. Rather, they become a driver of competitive advantage and a strong foundation for global brand management. This clearly extends potential benefits way beyond project and product-specific ROI.
Certainly, most companies cannot afford to “just translate everything.” And in fact, mass translation without any prioritization based on geographic market analysis is inevitably a money pit. Think of it this way: geography and culture are both market segments to be evaluated for the revenue, brand presence, and customer base they can provide
That means a localization strategy should have significant amounts of collaboration between departments such as marketing, sales, operations, technical documentation, and customer support. This enables everyone who “touches the customer” to understand market segment goals and priorities. Then, defining the level of translated content provided and where/how it gets used should match corporate goals (in addition to the expectations of the targeted audience!)
And here’s where it gets tricky. We’ve found that the problem for organizations is less about the act of translation itself, and more about aligning the business processes that support it. The good news is that many companies are sharing their challenges, successes, and best practices on tackling this very problem. Check out our Content Technology Works site to read their stories.
Inmagic, Inc.and WebFeat announced a partnership that will enable Inmagic Presto customers to conduct federated searches across virtually unlimited external data sources. Inmagic Presto is a Web-based enterprise application that enables organizations to provide authorized end users with immediate and consolidated access to the right information, even when it appears in varied formats and multiple locations across and outside of the organization. WebFeat users can simultaneously search across unlimited numbers of resources from a single interface. WebFeat’s translator authentication and session management technology enables WebFeat to search virtually any searchable database. WebFeat maintains a library of over 6,000 database translators. http://www.webfeat.org, http://www.inmagic.com
JustSystems, Inc. announced plans to launch its “xfy adapter” for IBM Lotus Notes and Domino. The adapter enables organizations to handle data stored in Lotus Notes and Domino databases in xfy, an application development and mashup platform for XML data. The new xfy adapter can access data stored in a Lotus Notes or Domino database, allowing organizations to leverage existing infrastructure investments and information. By combining this data with XML data from an XML database, XML documents within an organization or through Web services, it unlocks the information by presenting it visually with the xfy platform. xfy offers a wizard-like process to allow users to access external systems and applications. The XML data obtained from these sources is analyzed automatically, and displayed in a visual presentation that also enables end-users to switch the view and analyze the data from different angles. The original data is not edited or altered, so it enables organizations to comply with data security requirements. The adapter is scheduled for availability later this year. http://www.justsystems.com, http://www.xfy.com
I seem to be attending a lot of presentations because I think they are going to be about “enterprise search.” Instead they cover a new offering or positioning strategy by a search company seeking to help enterprises monetize their Web sites. There are great business models in this space as Yahoo, Google and Amazon have illustrated. These will morph to offerings, as yet, unimagined. The trouble is that for my audience, I want to help them understand offerings that will help them with searching content already in the enterprise or from outside that they can leverage for business uses: competitive intelligence, product development, supply chain improvements, marketing collateral development. That is what enterprise search is to most people working inside organizations. Admittedly, this is not a new or “sexy” market. I think that vendors of search may be so worn down by how they can make money offering their search tools for searching inside the organization that they may just be talking up other markets to stave off their own boredom with the “inside the enterprise market.” Horizontal markets are tough to deal with (more about that in a later blog entry).
To all you vendors who would like to cut and run, I respectfully ask that you stay. There is a crying need albeit a very big financial challenge in all of this. Enterprises have no idea what their true monetary loses are because workers can’t find “stuff.” There have been plenty of guesses put forth by analysts, but until we see search solutions that don’t take decades (OK years) to implement, who actually knows what gains could be made by really good and easy search tools that find both structured and unstructured content with a minimum of set-up.
The pricing models of tools need to make better sense, including ways to chunk the expenditures incrementally with “quick start,” and low overhead options. Why do the search tools with the mightiest claims also come with the highest price tags for licensing but the least out-of-the box functionality?
To all you enterprise information technology seekers of “true enterprise search” you bear responsibility for some of the mess this market is in. You’ve got to write better specifications, learn to start small and demand small to get started, and come to the selection process with real users and professional searchers on the team who will test drive products before they are purchased. If a product doesn’t solve the specific search problem you are trying to solve, don’t buy it. May-be it doesn’t feel like your money when you purchase for your enterprise but it really is your professional responsibility. Would you buy a car that will only take you to the beach or a lake but not to the grocery store?
Frank Gilbane participates in AIIM NE’s annual panel of experts discussing ECM success strategies, key technologies, and state of practice.
Tuesday, February 13, 2007, 8:30 am – 1:30 pm
Newton Marriott, 2345 Commonwealth Avenue, Newton/Auburndale, MA
Details and registration
Just a short note: In December Cisco appointed Wim Elfrink as its Chief Globalization Officer . This certainly brings additional emphasis to globalization in corporations, and will probably result in more CGOs being appointed.
In Cisco’s case the CGO came from Cisco’s Customer Advocacy group. According to Elfrink, with the new globalization center “we will be able to best serve our customers by creating new ways to deliver information, products and services”. Creating and managing content in local languages forms a big part of serving global customers better.
We marvelled when we saw the prestigious Encyclopedia Britannica usurped by Microsoft’s Encarta. It was a tribute to the clever utilization of multimedia and excellent marketing that leveraged Microsoft’s position in the software world. Given Microsoft’s incredible resources and market clout, it was assumed that the Encarta franchise would build and thrive to become the most heavily utilized fact resource. Therefore, it was even more shocking when Wikipedia burst onto the scene in 2001. And it’s continued evolution demonstrates that this project is no fluke. There are over 1.5 million articles and there are over 100 international versions. How is this possible? Is it simply because it is a free reference resource? I do not think so. Average consumers seem to have voted for breadth and currency over authority. More importantly, a large group of contributors and reviewers seem to feel a pride of ownership in the work of their collaboration. This phenomena has interesting implications for publishing firms.
Wikimedia now has a number of related projects including Wikibooks and Wikiversity. Wikibooks has generated 23,476 content modules for over 1000 topics in less than three years. Wikiversity is in its formative stages but plans to offer free course materials and may provide a platform for developing research topics into wikimongraphs.
It is sometimes difficult to get past the fact that all Wikimedia content is free to focus upon the powerful authoring metaphor that they have created and proliferated. These very same techniques could be used by commercial and corporate publishers. All School, College, and Professional publishers could use these techniques to refine and improve the quality of their publications. These techniques could enable publishers to keep their intellectual property much more current than is possible with today’s authoring approach. And the collaboration aspect could help learners and professionals grow by exchanging and debating ideas. In the corporate world, we need look no further than the communities established around Microsoft Sharepoint to see how valuable information can be rapidly developed and disseminated. These communities have relieved Microsoft of a tremendous support burden.
The Wiki modules are quite similar to open source code modules… More on this in a subsequent post…. Your comments are encouraged!!
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