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Webinar: Structured Content for Leadership: Differentiate with Advanced Practices

Thursday, October 2, 2:00 pm ET
Second in a series of webinars on developing a strategic roadmap for structured content
This online panel discussion with industry experts focuses on emerging applications that can truly differentiate an organization. Topics are based on the “Leadership” view of the ROI Blueprint developed by JustSystems with support from Gilbane. You might be surprised to hear how structured content is delivering value in unexpected ways in unexpected places within the enterprise.
Participants are:

  • Yas Etessam, VMware
  • Bill Trippe, Gilbane
  • Dale Waldt, aXtive Minds

This webinar is a companion to the first session on September 11, in which we examined applications in wide practice, and the third covering innovation on October 23. The series is sponsored by JustSystems.
Register for one or both of the October webinars. A recording of the first event is available if you want to get up to speed on the larger discussion of enterprise value of structured content.

Multilingual Communications Report Resonates

We’ve had an overwhelmingly positive response to our Multilingual Communications as a Business Imperative report, for which we’re grateful – and thrilled! I can summarize the response as “peer sharing works!” And not only works, but spurs conversation, new ideas, and without a doubt, more sharing. For the Globalization Practice team, it’s true validation of the people perspective of Web 2.0.

It would be a long list to point out all the countries represented through report downloads and additional conversations we’ve had since July, but here’s just a sample. We’ve heard from content and translation management professionals from all across the USA in addition to:

  • Austria
  • Belguim
  • Canada
  • Chile
  • China
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Ireland
  • Israel
  • Japan
  • Korea
  • Netherlands
  • New Zealand
  • Russia
  • Singapore
  • Slovenia
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom

What resonates most? Unwaveringly first is the need to look at multilingual communications creation, management, and delivery in a new way; as less a cost center and more an integral part of business value. Next – the inherent connection readers have with our definition of operational champions and the stories told by those that shared challenges and strategies in the report’s Best Practices Profiles section. Of course those links have pros and cons; the former obviously cementing the growing need for community sharing and the latter validating the struggles of educating senior management and making the business case for focused investment.

Those “on the ground floor” clearly want more – and we aim to provide it. As Frank documented in our Events blog on Fall Speaking Gigs, we’re focused on sharing our experiences and more importantly, learning from yours. Particularly exciting for our team is the Content Globalization track we’ve put together for Gilbane Boston, December 2-4. The full conference schedule is here. Join us!

New Gilbane Study Indicates Growing Demand for Enterprise Rights Management

Increasing awareness, growth of technology adoption enables Gilbane Group to create landmark study of current ERM practice

Cambridge, MA, Sept 16 – Gilbane Group, Inc., the analyst and consulting firm focused on content technologies and their application to high-value business solutions, today released the industry’s first reliable picture of enterprise rights management adoption in its new study, Enterprise Rights Management: Business Imperatives and Implementation Readiness. The growth in the number of companies adopting or planning to adopt means that for the first time, enough data exists to produce a study that is meaningful for users and vendors alike. As a result, Gilbane Group’s new report presents the most comprehensive publicly available research on the ERM market ever undertaken.

ERM: Business Imperatives and Implementation Readiness is backed by qualitative and quantitative research on general awareness of ERM, the current state of ERM deployments or plans to deploy (or decisions to avoid the technology), and target applications. According to study data:

  • Protecting confidential information from leaking outside the organization is the primary motivation driving ERM adoption.
  • ERM is becoming important for supporting information usage regulations such as Sarbanes-Oxley (accounting) and HIPAA (healthcare).
  • Apart from regulatory compliance, client/customer communications and financial processes are other types of business processes involving confidential information that are the most prevalent for ERM implementations.
  • 55% of ERM implementations are integrated with content management solutions (including knowledge management and groupware/collaboration).

“The study reports increasing awareness of the significant risks associated with information leakage and the business processes that are most vulnerable. Our research shows that companies are taking more focused steps to address those risks, including implementation of enterprise rights management,” said study leader Bill Rosenblatt, Senior Analyst, Gilbane Group, and President, Giant Steps Media Technology Strategies. “At the same time, infrastructure obstacles to implementation are eroding. This is making it easier for companies to adopt solutions, which is certainly good news for ERM vendors.”

“The study confirms the steady growth in the ERM market that we have been experiencing ourselves over the past few years,” said Dr. Kyugon Cho, CEO of Fasoo.com, one of the study’s Platinum Sponsors. “Moreover, the survey respondents cite a breadth of applications for ERM that go beyond what we have seen from our own customers. This makes us even more optimistic about the future of ERM.”

“This study reinforces GigaTrust’s focus on adding the types of extensions and enhancements for ERM that meet customer requirements and speed deployments. With these findings we think Gilbane will also help spur adoption as organizations see that their situation is not necessarily unique and that there are solutions out there to meet their needs,” said Brad Gandee, VP Product Marketing and Management at GigaTrust, also a Platinum Sponsor of the Gilbane study.

Gilbane Group’s study methodology included a survey of over 200 senior IT, security, and content management professionals across a range of vertical industries, conducted in cooperation with the Center for Marketing Research at the University of Massachusetts Dartmouth. The research also draws on in-depth case studies on ERM deployments at six multinational companies; the case studies are included in the report.

Enterprise Rights Management: Business Imperatives and Implementation Readiness is available as a free download from the Gilbane Group website at https://gilbane.com. The report is also available from study sponsors EMC, Fasoo.com, GigaTrust, and Microsoft.

About Gilbane Group
Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of content and information technologies since 1987. Clients include organizations of all sizes from a wide variety of industries and governments. Gilbane works with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. The firm has organized over 50 educational conferences in North America and Europe. Its widely read newsletter, reports, white papers, case studies and analyst blogs are available at https://gilbane.com.

Welcome Karl Kadie, Senior Analyst

I am happy to announce that Karl Kadie has joined us officially as a Senior Analyst. Karl has actually been working with with Leonor and Mary in the Content Globalization Practice for 6 months as a Contributing Analyst, and was a co-author of our recently released report Multilingual Communications as a Business Imperative: Why Organizations Need to Optimize the Global Content Value Chain. Karl has been a great addition to the team, and will continue to focus on content globalization.
Karl’s bio can be found at , and his email address is: kkadie@gilbane.com and his phone extension is
210.
Welcome Karl!

ROI Blueprint for Structured Content

Mary has blogged about our series of webinars with JustSystems on “Developing a Strategic Roadmap for Structured Content.”
Today’s first webinar provides an in-depth review of widely-adopted best practices for structured content, with a goal of enabling the attendees to become prepared to conduct a self-assessment of their own structured content practices. Today’s webinar also unveils the interactive ROI blueprint for structured content that we developed in conjunction with JustSystems.

MicroLink Launches MicroLink Autonomy Integration Suite for SharePoint

MicroLink announced the release of MicroLink Autonomy Integration Suite (AIS) for SharePoint 2003/2007, which consists of six web parts that integrate Autonomy’s Data Operating Layer (IDOL) server with Microsoft Office SharePoint Server (MOSS). This integration allows SharePoint users to leverage Autonomy’s information discovery capability and automated features in a unified platform. MicroLink’s Autonomy Integration Suite for SharePoint consists of custom web parts that create more efficient access to the search capabilities of Autonomy’s IDOL server from within SharePoint. With interfaces familiar to SharePoint users, AIS helps organizations to process digital content automatically, share data and synchronize with other data webparts. AIS comprises Search and Retrieval, Agents, Profiling, Web Channels, Clustering, and Community Collaboration. AIS also improves expertise search and incorporates full document level security. Key Features of AIS: Federated search capabilities for SharePoint, enabling customers to index and search all content across the entire enterprise and repositories inside and outside the SharePoint environment; Custom Web Parts that enable access to the capabilities of Autonomy’s IDOL platform from within Microsoft’s SharePoint Portal Server; Data connections for each web part that allows data sharing and synchronization between parts; For the end user, a singular interface that is consistent with the SharePoint user experience. http://www.MicroLinkllc.com

Controlling Your Enterprise Search Application

When interviewing search administrators who had also been part of product selection earlier this year, I asked about surprises they had encountered. Some involved the selection process but most related to on-going maintenance and support. None commented on actual failures to retrieve content appropriately. That is a good thing whether it was because, during due diligence they had already tested for that during a proof of concept or because they were lucky.

Thinking about how product selections are made, prompts me to comment on a two major search product attributes that control the success or failure of search for an enterprise. One is the actual algorithms that control content indexing, what is indexed and how it is retrieved from the index (or indices). The second is the interfaces, interfaces for the population of searchers to execute selections, and interfaces for results presentation. On each aspect, buyers need to know what they can control and how best to execute it for success.

Indexing and retrieval technology is embedded with search products; the number of administrative options to alter search scalability, indexing and content selection during retrieval is limited to none. The “secret sauce” for each product is largely hidden, although it may have patented aspects available for researching. Until an administrator of a system gets deeply into tuning, and experimenting with significant corpuses of content, it is difficult to assess the net effect of delivered tuning options. The time to make informed evaluations about how well a given product will retrieve your content when searched by your select audience is before a purchase is made. You can’t control the underlying technology but you can perform a proof of concept (PoC). This requires:

  • human resources and a commitment of computing resources
  • well-defined amount, type and nature (metadata plus full-text or full-text unstructured-only) to give a testable sample
  • testers who are representative of all potential searchers
  • a comparison of the results with three to four systems to reveal how well they each retrieve the intended content targets
  • knowledge of the content by testers and similarity of searches to what will be routinely sought by enterprise employees or customers
  • search logs of previously deployed search systems, if they exist. Searches that routinely failed in the past should be used to test newer systems

Interface technology
Unlike the embedded search technology, buyers can exercise design control or hire a third-party to produce search interfaces that vary enormously. Controlling for what searchers experience when they first encounter a search engine, either a search box at a portal or a completely novel variety of search options with search box, navigation options or special search forms is within the control of the enterprise. This may be required if what comes “out-of-the box” as the default is not satisfactory. You may find, at a reasonable price, a terrific search engine that scales well, indexes metadata and full-text competently and retrieves what the audience expects but requires a different look-and-feel for your users. Through an API (application programming interface), SDK (software development kit) or application connectors (e.g. Documentum, SharePoint) numerous customization options are delivered with enterprise search packages or are available as add-ons.

In either case, human resource costs must be added to the bottom line. A large number of mature software companies and start-ups are innovating with both their indexing techniques and interface design technologies. They are benefiting from several decades of search evolution for search experts, and now a decade of search experiences in the general population. Search product evolution is accelerating as knowledge of searcher experiences is leveraged by developers. You may not be able to control emerging and potentially disruptive technologies, but you can still exercise beneficial controls when selecting and implementing most any search system.

Social Media is bigger than a blog

Social media has crept into all sorts of enterprise applications, and is certainly an important component of all of the areas we cover, including content management, enterprise search, multilingual applications, and authoring and publishing. So rather than discussing social media in isolation, we’re going to focus more on covering social media in context, which means in whichever of our blogs (or conference sessions) it makes sense. You can use our site search to find discussion about social media from Geoff and our other analysts and contributors.
Check out Fred’s entry posted on our main blog earlier today on “Integrating Traditional Documentation with Social Media”

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