Updated August 7
Thursday, June 5, 12:00 noon ET
Customers want more and better. More and better content. More and better capabilities for finding products and services. More and better capabilities for evaluating, trying, and buying. More and better capabilities for collaborating. The trends are clear. Customer engagement is the goal, web experience management the strategy. But how to make it happen?
Gilbane’s Bill Trippe, FatWire president and CEO Yogesh Gupta, and web experts at Linksys and the Colorado Department of Transportation discuss trends, required capabilities, and real applications in this online panel discussion. Learn how how your company can deliver highly personalized, interactive experiences with a solid WCM foundation and engagement building blocks such as dynamic content, optimization, collaboration and community.
Register today for Web Experience Management: Essentials for Engaging Customers and Winning Loyalty. Participation is limited, so sign up early.
Sponsored by FatWire.
Update: The recorded webinar is now available for viewing.
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This is the last week for the “early-bird” discounts for Gilbane San Francisco.
For more details about the keynotes and conference sessions visit http://gilbanesf.com
Main Conference Schedule
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The 2008 CM Pros US Spring summit will take place on June 17, the day before the Gilbane Conference in San Francisco.
My blog has been silent for several weeks as I wrapped up a study of the enterprise search marketplace. More information about the report will be forthcoming in the next week or so. In the meantime, the conference season is upon us with the Infonortics Search Engine conference just held in Boston, the Enterprise Search Summit in New York next week, TextAnalytics being held in Boston in mid-June and our own Gilbane San Francisco Conference being held June 18 – 20th. It is a feast for those in the market to buy or just become more familiar with the huge number of options. In my recent research on the marketplace I interviewed a number of people who had recently made a procurement of a search product. To a person there was significant pain expressed about how much time had been spent examining and rejecting options. With well over 100 search and “beyond search” products that are now commercially viable on the market, you need to find ways to winnow your choices efficiently. There is no better way to do this than to acquire publications that give you comprehensive information concentrated in one place PLUS going to conferences to:
- To meet vendors and assess the type of business relationship you are likely to experience with them
- Meet other users or potential users of the various technologies to learn, first hand, what their experiences have been buying and using search software
Attending conference sessions where case studies are being given by those deploying or using software is important, but discussions on the side can also be valuable. People who show up at our Gilbane Conferences are a sharing crowd and are easy to network with. As the track chairman for all the enterprise search sessions in San Francisco, I plan to hold at least one and maybe two roundtable discussions, open to anyone who wants to participate in a free flow of ideas about enterprise search. This will likely be in the location of the lunch venue – so we can pick at our food and each others’ brains, simultaneously.
Over the next couple of weeks, I plan to showcase the themes for our search sessions in San Francisco, beginning with the Search Keynote. Last year in Boston we had a panel discussion of search executives and analysts; that was a great discussion. This June I am going to thrust Steve Arnold, author of our new publication Beyond Search, into our spotlight with a series of questions about the marketplace to discover things that he thinks buyers should be focused on over the next six months plus soliciting some thoughts on selecting appropriate technologies. He will surely add commentary on the changing vendor landscape and what it means. Once I have had a go at questioning him, the audience will have a chance to seek his guidance. This is a “not to be missed” session so please put it on your calendar – it will not be recorded.
To warm you up to Mr. Arnold’s style and range of thoughts on the subject, check out this recent interview he gave to Jess Bratcher of Bratcher & Associates.
Powerset released a service for searching Wikipedia that illustrates the capapbilities of the semantic search engine they are developing. From their site “Powerset’s goal is to change the way people interact with technology by enabling computers to understand our language. … Powerset is first applying its natural language processing to search, aiming to improve the way we find information by unlocking the meaning encoded in ordinary human language. … Powerset’s technology improves the entire search process. In the search box, you can express yourself in keywords, phrases, or simple questions. On the search results page, Powerset gives more accurate results, often answering questions directly, and aggregates information from across multiple articles. Finally, Powerset’s technology follows you into enhanced Wikipedia articles, giving you a better way to quickly digest and navigate content.” http://www.powerset.com/
ClearStory Systems, Inc. announced new ActiveMedia Software as a Service (SaaS) packages that offer hosted DAM services that cater to a marketing organization’s size. ClearStory will offer three ActiveMedia-based service plans for marketing workgroups, departments, and larger enterprise organizations, starting at $100 per user per month. ActiveMedia Essentials offers basic marketing services for workgroups in small organizations of 5 to 10 users. ActiveMedia Professional supports larger marketing departments of 10 to 20 users and includes full access to ActiveMedia’s standard work flow automation features. ActiveMedia Essentials and ActiveMedia Professional also provide fixed-fee deployment services and application training that ensure successful and rapid deployments. ActiveMedia Enterprise expands upon ActiveMedia Professional by increasing the number of users and storage, typically required by larger enterprise and global marketing organizations, and including options for full text search of document assets and enterprise-class video processing. http://www.clearstorysystems.com
The recording of the Internet radio broadcast that Bill and I did last week with Scott Draughon is now available for listening and download. Scroll down to May 1 on the past programs page on mytechnologylawyer.com. The broadcast focused on hot topics at Gilbane San Francisco, June 18-20.
One highlight of the show is the segment with Bill Rosenblatt, recognized authority on enterprise rights management and progam lead on Gilbane’s upcoming research on Enterprise Rights Management: Business Imperatives and Implementation Readiness. Bill provided an overview of ERM technology and its use for enterprise content, which will be the focus of a panel in San Francisco. Read more about our upcoming report on ERM adoption. There’s still time to take the survey.
The broadcast also featured a segment with Brad Kain, co-founder and president of Quoin, who’s talking about XML content strategies in San Francisco; a summary of our coverage of enterprise search topics; and a nod to the session on software-as-a-service, with senior executives of some of the leading suppliers of SaaS solutions for content management.
We’ll be doing at least one more Internet radio show prior to Gilbane San Francisco. Please send us an email if there’s a topic of specific interest to you and your colleagues.
Our Publishing Practice released a new report this week: Digital Magazine and Newspaper Editions – Growth, Trends, and Best Practices. This is an interesting study especially because it is not an area covered much, if at all, by other firms. Bill Rosenblatt, who co-authored the report with Steve Paxhia, blogged about the report yesterday. You can download the report at no charge from our new “Research Reports” page.
The new page will be the place to find a listing of our most current reports and studies. You can also find information there about Beyond Search: What to do When Your Enterprise Search System Doesn’t Work, by Stephen Arnold, which we released in April (and which is not free – but a great deal!).
We have 5 more reports in the works to be published in the next couple of months, and realized we needed a home for this new series of publications. While you can find most anything on our site with our Google custom search, we have reports going back to 1993, as well as many other types of publications, and thought a new home for current reports would make for a friendlier site.
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