The Gilbane Advisor

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A Strategic Roadmap for Structured Content

We are wrapping up our project with JustSystems. In total, we created three papers, three companion webinars, and the the interactive ROI blueprint. I will also be producing a podcast shortly with Bruce Sharpe, JustSystem’s Founding Technologist. You can download the papers and view the recorded webinars here (registration required).
A tip of the hat to Gilbane colleagues Geoffrey Bock, Mary Laplante, and Dale Waldt who did most of the work. It was a big project!

Conferences, Twitter and the economy

It was great to find out for sure last week at Gilbane Boston that the economy has not had too much of an impact on the conference business (we even had attendees from a few financial service companies). While I’m sure there were some people who couldn’t make it because of travel or other budget concerns, our Boston conference was larger than our San Francisco conference last June. Of course most of our attendees are in IT, a sector that has not been hit nearly as hard as most others. Yesterday the Wall Street Journal wrote about a Forrester forecast that “Businesses and other organizations in the U.S. will spend $573 billion on computer software, hardware and services next year, just 1.6% more than they spent in 2008, according to new data out Tuesday from Forrester Research Inc.” Clearly, this is not ideal if you sell enterprise software, but really, for a fresh forecast for 2009, this is not bad. In fact, the content technology areas we cover seem to be rolling along pretty well.

I won’t try and write about all the discussions and activity at the conference here, but there was much a-twitter about Twitter. Our audience seemed to be split on its usefulness, but the animated discussions about it did cause a few people to sign up for a Twitter account. Although I joined Twitter when it first launched, when faced with the “What are you doing now?”, my reaction was “Well, this is silly”. So my first tweet was only a few days before last week’s conference. I’m sure there are other good uses of twitter, but so far I think conference activity is one of the best (http://twitter.com/fgilbane). It was certainly useful to me as a way to monitor what at least one segment of attendees were thinking and doing, but it also looked like it was a useful way for attendees to share info about different presentations, network, and arrange “tweet-ups”. This is not news to all. There are some downsides however – see Amanda Shiga’s thoughtful blog post on the pros and cons of conference twittering.

DITA for Blogging?

We had a great discussion last week in our session, Using DITA for Enterprise Publishing. One of the themes was about using DITA for business documents; two of the speakers, Michael Boses of Quark/In.Vision and Eric Severson of Flatirons Solutions, are on the DITA Enterprise Business Documents Subcommittee. We didn’t get to talking much about blogs, but then this announcement caught my eye today: DITA for WordPress.

A few days ago I released the DITA-OT and the WordPress plugins that enable me to publish part of the (almost inexistant) DITA-OP documentation on this blog. I am talking about the About, Download and Getting Started pages that appear in the menu up here. The DITA-OT plugin transforms a map into a single file, suitable for publication, and automatically call the xmlrpc API of the blog to publish it. The DITA WordPress plugin adds a css (a slightly modified version of the DITA-OT commonltr.css) to your WordPress theme to properly render the standard domains. You can download both plugins here, they are released under the GPL license.

Ektron Unveils Complete Services Solution at Gilbane Conference

Ektron Inc. announced a complete services solution in support of their Web content management technology, Ektron CMS400.NET, at the fifth annual Gilbane Conference in Boston, Massachusetts. Built on Ektron’s comprehensive Web Project Methodology and RAMP strategy (Risk mitigation, Adoptability, Maintainability, Performance), the new portfolio of service offerings is designed to support Ektron customers and ensure success throughout the entire lifecycle of their Web project. Ektron’s services solution includes customizable programs available at every phase, from the early planning and discovery stages through the deployment and implementation of a Web site. Ektron’s Complete Services Solution includes: Consulting and Implementation, Best Practices Services, Hosting, and Training Programs. http://www.ektron.com

Publishing with a Capital “P”

Here at Gilbane Boston, we just heard from Michael Edson, Director, Web and New Media Strategy, Office of the CIO, Smithsonian Institution. His talk described the Smithsonian Institution’s current Web and New Media strategy process and the cultural, technical, and organizational implications of the vision of a Smithsonian Commons–a critical-mass of content, services, and tools designed to fuel innovation and stimulate engagement with the world’s scientific and cultural knowledge.
Many of the efforts are nascent, but this project on Flickr gives you a nice idea idea of the potential for this kind of effort.

Gilbane Boston Starts with Opening Keynotes Tomorrow – Pre-conference Workshops This Afternoon

Lighthouse Seminars announced the opening of the 5th annual Gilbane Boston conference at the Westin Copley hotel. The main conference opens Wednesday, December 3rd with keynotes from Prabhakar Raghavan, Head of Yahoo! Research, and Michael Edson, Director, Web and New Media Strategy, Office of the CIO, Smithsonian Institution. Technology demonstrations from over 50 exhibitors take place along side the main conference on Wednesday and Thursday. Pre-conference Workshops take place today starting at 1:00pm. Registration is available on-site at the Westin Copley Hotel.

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