The Gilbane Advisor

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Platformic Unveils New Version Online Web Development and Content Management System

Platformic unveiled version 3.0 of its enterprise web development software. Acontent management system (CMS) with a built-in point-and-click mechanism for building layouts visually, Platformic removes the need to hard-code websites or use third-party web authoring tools. The new version is based on Platformic’s ability to simplify web development and management with its browser-based building capability and cascading style sheet (CSS) template generation tool that automatically and visually writes fully validated, nested CSS Div structures through a point-and-click architecture. Users can now import a flattened Photoshop file of their website using the Image Guide, which can then be used to guide the building process. The Layout and Style Console are used to build the structure of the site based on the Image Guide. The Platformic system then automatically builds a nested, compliant and validated CSS structure as the user visually creates each page. Previous releases of Platformic had browser based CSS generation functionality, but with the new release, the method of navigating through a nested div structure has been made even easier. A Platformic user can now navigate through “parent” and “child” user levels and highlight the complete contents of specific layers, enabling him/her to see everything within that container. Complex nested structures can be easily navigated as the page structure is organized. Tool Tips show users exactly where they are within the CSS structure and reveal the properties of each container. http://platformic.com/

New Orleans Tourism Marketing’s Web Strategy

On Wednesday, May 6, 2009, at 1:00 p.m. (Eastern), the New Orleans Tourism Marketing Corp. (NOTMC), the Gilbane Group, and ISITE Design will host an online repeat of one of the most popular sessions from the 2008 Gilbane Conference in Boston. Join us to hear Nathan Williams, NOTMC’s Interactive Director, talk about their exhaustive search for the right WCM solution and the extensive user experience planning they undertook in the process. I (Tony White) will describe the process the Gilbane Group used to help NOTMC evaluate WCM products, and ISITE Design will highlight key ways in which they helped NOTMC plan a successful information architecture.

To register for this online event, click here.

Lyris Adds Twitter Support to Lyris HQ

Lyris, Inc. announced social media enhancements in Lyris HQ to include the monitoring, sharing and measurement of messages posted on Twitter. Support for Twitter is the latest addition to Lyris HQ’s social media functionality, which allows marketers to incorporate social media sharing, tracking and measurement into campaigns across 10 of the most popular social networking sites, including Facebook, LinkedIn, MySpace, Digg, StumbleUpon and more. Lyris HQ allows marketers to create, manage and measure social media campaigns from one integrated marketing platform. Lyris HQ provides customers with total control of interactive marketing campaigns, including email marketing, social and mobile marketing, pay-per-click management (PPC), Web content management, search engine marketing (SEM) and Web analytics. A new window in the Lyris HQ dashboard displays a running Twitter feed based on an individual marketer’s search terms, allowing Lyris HQ users to actively track and respond to discussions on Twitter in real-time. Lyris HQ social media enhancements allow customers to incorporate social media widgets (or icons) into their email marketing campaigns and newsletters. Once a recipient receives an email and clicks the new Twitter widget, it will take them to their Twitter page and automatically generate both a shortened URL link and associated subject line text that can be used or edited, automating and scaling the sharing of key messages, content and offers. The new functionality allows marketers to measure traffic from Twitter back to their Web site, as well as report what customers and prospects are doing once on the site. Lyris HQ’s social media enhancements are available immediately. http://www.lyris.com

Ingeniux Announces “Cartella” for Social Networking and Web Content Management

Ingeniux Corporation announced Cartella, an application for managing enterprise social content and online collaboration. Cartella is a unified social content management application that integrates social networking, Web 2.0 tools, analytics and content management into a single solution. The application includes modules for managing documents, wikis, blogs, rich media and social networking. In addition, Cartella leverages Microsoft ASP.NET MVC. Cartella can be white labeled as a stand-alone social content management platform for companies without existing Web CMS investments or injected into any Website using a simple Web services API. Built on Microsoft ASP.NET MVC, Cartella allows .Net developers to customize existing Cartella business social software modules or build new modules and applications on top of the Cartella platform. Microsoft .NET MVC also provides a streamlined implementation approach for Cartella similar to Microsoft SharePoint. Cartella-powered communities are developed using ASP.NET Master Pages and Web technologies like HTML and CSS. All content in Cartella is available through REST Web services, allowing social content to be “mashed” with other applications or accessed by any Website. Although Cartella can be used for a wide range of business needs, the software provides pre-built solutions aimed at addressing common requirements for collaborative intranet, extranet, and social networking sites. Available immediately, Cartella is offered as licensed software or as Software as a Service (SaaS). Pricing starts at $5,000 for a workgroup of 100 users or $18,000 for a community with as many as 30,000 members. Software-as-a-Service programs start as $1,200 per month for software, support, and hosting. http://www.ingeniux.com

Oracle Announces Enhanced Oracle Beehive

Oracle announced enhancements to Oracle Beehive. Oracle Beehive delivers a range of collaboration tools including email, calendar, team workspaces, conferencing, and instant messaging on a single platform. With the enhancements, organizations using Oracle Beehive can establish more efficient communication channels to enable easier collaboration and improve individual and team productivity. Updates to the latest release of Oracle Beehive include‚ Web-based Team Collaboration – team workspace software that builds on an enterprise-specific security and compliance framework offers an environment for teams to manage activities and information; it includes wikis, team calendaring, RSS support, contextual search, and advanced file sharing and can be centrally provisioned or set up by the team with no portal requirement; Enhanced Web and Voice Conferencing – enables organizations to apply security and content management policies to conferencing; expanded feature set includes on-demand conference recording and retrieval; Expanded Integration with Desktop Productivity Tools – helps eliminate training costs and user adoption challenges by allowing users to take advantage of familiar software. Oracle Beehive can be deployed on premise or through Oracle On Demand. www.oracle.com

Content Circles Offers New Connector to Xerox DocuShare

Content Circles, provider of distributed content management and collaboration solutions, announced the availability of the Content Circles Xerox DocuShare Connector. The Connector allows individuals across geographies to collaborate on projects with DocuShare users securely and in real-time, working online or offline, regardless of firewall restrictions. With the Content Circles Connector, organizations can also collaborate with customers, partners and outside agencies without granting network access to the internal DocuShare system. The Content Circles DocuShare Connector is applied by downloading the software to a computer. A licensed user of DocuShare creates a ‘Circle’ (workgroup) for collaboration, and invites others via email to join. This individual then pulls selected documents from the DocuShare repository and places them into the Circle, which will appear on the desktop of all Circle members’ computers for immediate access. Content Circles tracks which documents have been edited and who has accessed them, creating a secure audit trail for users who are off-line or outside the company, as well as DocuShare users. Content Circles recognizes documents that were originated in DocuShare and enables users to synchronize the changes back to DocuShare for others to see. Content Circle members utilizing the DocuShare Connector can also collaborate on content stored in Microsoft SharePoint, Google Docs, FTP servers, and network drives. The creation and management of Circles requires a paid subscription to Content Circles. Those invited to a Circle can join for free. The Content Circles DocuShare Connector is available immediately and for a limited time at no additional charge. http://www.contentcircles.com, http://www.docushare.com

Content Data Solutions Announces the Release of Web Publishing Solution SaaS

Content Data Solutions, developers of publishing software, systems integration and pre-press solutions, announced the release of their Web Publishing Solution (WPS) as Software as a Service (SaaS). WPS, developed for the needs of news, journal and book publishers, is a comprehensive application for the creation, enrichment, management and delivery of content to the Web as well as other publishing channels such as print, CD-Rom or E-Reader. WPS’ standard editing controls are similar to Microsoft Word. WPS SaaS’s built in automated publishing process allows companies to publish information quickly with features such as future scheduling and expiration capabilities. WPS’ browser based solution has a built in workflow feature allowing Authors, Editors and Content Managers the ability to revise, approve and release documents in a collaborative environment. Content DSI’s WPS SaaS is priced starting at $500 per month for up to 3 users, 10GB of storage and up to 10MB of monthly internet usage. http://www.contentdsi.com/

To Find the Best Search Engine for Your Enterprise, Cultivate Your Expert Network

Your best expert resource for discovering products and tools for your enterprise is the network you trust most and communicate with the most comfortably. It is well established that a great trait to bring into any professional situation is the ability to listen. Sometimes it is hard to remember that when you are being asked a lot of questions. So, the best way to get a jump start on listening is to come to professional meetings with a list of questions you want to get answered before the meeting wraps up.

One of my own discoveries is that whether I am conducting a meeting, moderating or just attending, seeking out people who might have experiences that could be educational for me is both a way to get into a nice business relationship but it also helps break the ice. It can be awkward going to meetings where we know nobody in advance. Having an agenda that involves meeting people is the ultimate networking model. You might notice that a lot of social networking sites, like LinkedIn, have included a function for asking questions. This has proven popular and I know several people who have leveraged it in beneficial ways.

I have just come from two days at the Infonortics Search Engine meeting and many of you will soon be attending the Enterprise Search Summit in New York, The Gilbane Group conference in San Francisco or SemTech 2009 in San Jose. Here are a few suggestions on how to go shopping for great insight on search tools while establishing a relationship could nurture both you and those you engage for many years to come. Any one of these can start the conversation but think ahead about what you want to ask next once you have your initial answer:

Q: Hi, are you at this conference because you are just beginning to look for a search engine or to find answers about one you are already using? Depending on the answer you will want to find out what they have used, looked at, tested or are researching and what they have learned in the process.

Q: Hi, I see you are from ABC Corporation. How are you involved with search technology there? The answer will give you an idea what line of questioning you might pursue based on the person’s presumed experience and knowledge. IT people, developers, content managers or expert searchers will each have a different view of the technologies they have or would like to use. Any role offers a unique perspective for you to draw out and understand for your own institution. Knowing how different professionals view search in other organizations can give you insight into the people you may have to team with in your own organization.

Q: Have you heard any talks at this meeting that have been particularly helpful for you? What have you learned that you didn’t know about before? Follow up, and if you sense that some expertise you have might be interesting, sharing it can begin to build a trusted exchange that might prove helpful to you both.

Q: What are a couple of mandatory requirements for a search engine in your organization? Have you been using anything recently that you feel is serving you well or are you having problems? Any time you get a response from another attendee that indicates they are experienced and engaged with specific products, learn everything you can about their: selection process, implementation, deployment and user experiences. Talk to them about what their objectives were and whether and how those were met.

Going to meetings, chatting up attendees, asking questions, and sharing what you know are great ways to build a community of practice outside your internal communities. This brings fresh insights and gives you a valuable networking resource. Don’t leave without contact information so you can continue the dialogue. Continue it with online exchanges based on their preference for communication.

Finally, the expense of going to meetings is increasingly hard to justify. But the benefit of finding key vendors and others with a common purpose in one place where you can quickly coalesce around the topic of search (or any other topic) gives you an easy sociability that can then be sustained. To solidify what you have learned and from whom, write a trip report; broadly disseminate it to all those in your enterprise network or team, as well as your boss. This sharing will be appreciated and should underscore the value you know how to accrue from technical meetings. Learning is an essential part of job growth and letting others know that you do it well is important.

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