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Confronting the “Technology Imperative”

Technology is literally exploding: that’s a good thing isn’t it? PDAs, Twitter, iPods that do everything but cook, social networking and constant connectedness: all of it making our lives more in-touch, immediate, visual and interactive. There is, however, another side to this amazing progress. I like to call it the "technology imperative" and it grows from the fact that as technology and its use grows, it usually follows paths driven by consumers’ desires and willingness to spend money–whims if you will. Once unleashed, these technology-triggered, consumer driven appetites tend to return the favor, pointing the way to where and how their technology providers will go next. Sometimes the process literally becomes circular, taking the technology and its uses into a spiral no one would ever have predicted and for which no one is fully prepared. If you’re designing chips, selling gadgets or trolling Best Buy for the next version of the iPhone, this looks like the best of all possible worlds. The problem comes when non-consumer sectors of the culture begin to feel the impact of this race to connect. Technology is Neutral but its uses are Often a Poor Guide: In effect, consumer technology becomes the de facto guide for areas of our culture far from the environments for which it was designed and the modes in which consumers use it. For example, as we saw the rise of the Blackberry, instant email and messaging, we eventually saw workers, even in meetings, with their eyes and attention spans glued to their devices, scarcely even aware that they were supposed to be a contributing part of the meeting and its decision making. The situation became so widespread and vexing that many firms have literally banned PDAs from company meetings, and in 2006 a new condition known as Continuous Partial Attention Syndrome was identified in which the individual becomes so distracted by the overload of available information that any attempt to focus on a thought or subject is seriously degraded if not lost. In its extreme form, this syndrome sees the individual succumbing to a virtual addiction to instant information gratification, leading to a mind wandering in a sea of tidbits with no logical relationship to the subject at hand, even if that subject involves controlling a 4,000 pound automobile. Should Government Use Technology or Technology Drive Government? Today, technology has progressed far beyond those days, rudimentary by comparison, into a world of constant connectedness that can deliver not only the linkage but an intense, and seductive, visual, auditory and activity experience. With it, we are seeing an entirely new impact, especially pronounced in government sectors. Should government agencies, for example, put their important decisions out on Twitter and other social media to inform and elicit feedback from citizens? Sounds like a good way to improve the governing process, but in practice it has all manner of problems, not the least of which are mass responses that can overwhelm the agency’s ability to make sense of them, egalitarian leveling that makes everyone’s opinion on every subject of equal weight if not value, group influenced or generated responses that masquerade as individual opinions, and so on. In the intersection of government and technology, the technology is likely to come out on top, driving the governing process in directions it should not take, but becomes powerless to avoid. So what are we to do? Like Ulysses stuffing his crew’s ears with wax to avoid the clarion call of the Sirens, we must ignore how technology is taken up by the consumer world, no matter how enticing the outcome, concentrating instead on how the governing process may be improved by increased transparency and responsiveness. This concentration should be based on a healthy respect for the unintended consequences of any fundamental changes in the governing process coupled with an even healthier skepticism for any of the brave new world claims of the technological community. As we better understand what is broken in our governing process and what can be accomplished more effectively, we will have a foundation to consider, evaluate and adopt technology in a way the improves government as it was envisioned by our founders, always remaining mindful that government as we conceive it is not supposed to be slick or interactive but solid, fair and resistant to both individual whim and mob rule.

Vignette Releases Content Management Audit Solutions

Vignette Corporation (NASDAQ: VIGN) announced the release of Vignette Content Management Audit Solutions. The solutions allow organizations to track and archive changes across multiple Web sites and provide a simplified process for meeting operational or regulatory auditing compliance requirements. In addition to enabling compliance, Vignette Content Management Audit Solutions help organizations optimize and improve operational Web site management processes by reporting on content creation, contribution and user trends that can identify system or process bottlenecks. Once an organization knows how and when its content is being managed, it can easily make modifications to drive efficiency and reduce the amount of time it takes to publish fresh content. Vignette Content Management Audit Solutions are available in complimentary and enhanced packages. Vignette Content Management Audit, included within the Vignette Content Management console, includes event history views. The enhanced offering allows organizations to leverage on-demand reporting of events, users and time periods in a dashboard or drill down format in order to identify trends. http://www.vignette.com

SYSTRAN Introduces Hybrid Machine Translation Solution for Enterprises

SYSTRAN announced the release of SYSTRAN Enterprise Server 7, the company’s first hybrid machine translation (MT) server designed for enterprise use. Based on a combination of self-learning and linguistic technologies, SYSTRAN 7 delivers consistent translations that meet corporate customer requirements. Machine translation products have traditionally either been based on rules or statistical models. With the introduction of its hybrid MT product, SYSTRAN has delivered a solution that brings together the strengths of these two approaches. SYSTRAN Enterprise Server 7 combines the predictability and language consistency of rule-based machine translation with the fluency of statistical MT. SYSTRAN’s customization methodology includes the creation of dictionaries and the building of translation models from translated content. These tools supplement the out-of-the-box translation capabilities provided by SYSTRAN for 52 language pairs. SYSTRAN Enterprise Server has traditionally been deployed on corporate intranets as a solution for multilingual collaboration to help employees understand foreign language information such as emails, web pages, presentations and corporate documentation. SYSTRAN’s new hybrid MT engine enables enterprise customers to expand MT use for publishing. SYSTRAN Enterprise Server 7 offers reuse of validated translations through global content management workflows which allow users to create and manage multilingual content. By combining the latest linguistic and statistical techniques, SYSTRAN “learns” how words and phrases should be translated for specific domains based on existing human translations. As the data is re-used it gets “smarter” and updates itself. http://www.systransoft.com

Sitecore Announces Online Marketing Suite

Sitecore announced the Sitecore Online Marketing Suite for organizations to unify Web content management capabilities, Web analytics and marketing automation for greater customer engagement and personalization. Sitecore’s Online Marketing Suite (OMS) helps marketers track and better understand their online visitors and initiatives. Sitecore’s new marketing suite provides Web analytics out-of-the-box, without coding. Content editors can profile their content upon creation, establishing the relevancy for segmentation analysis and the delivery of targeted content. The software then automatically develops profiles on site visitors based on browsing behavior, geographical IP identification, and data collected through forms and survey submissions. Using content delivery rules and filters, Sitecore delivers targeted, action-orientated content and offers. The Online Marketing Suite’s A/B and multivariate testing lets marketers define and execute tests. With Sitecore’s CMS delivering the website user interaction and experience, the OMS analytics data now tells the story of a site visitor’s experience. The software measures online advertising campaign effectiveness and increases the agility of the campaign with immediate correlation between campaign initiatives and specific website goals. The campaign tracking is integrated with the site visitor session detail, recording further interests and actions automatically and providing full insight into the actual ROI of campaigns. Sitecore’s Online Marketing Suite will be generally available on June 30, 2009. http://www.sitecore.net

Deep Web Technologies Introduces Automatic Federated Search Builder

Deep Web Technologies introduced Search Builder, an automatic deep web search-engine creation tool. This tool enables Deep Web Technologies’ clients to personalize the federated search experience for particular individuals, departments, classrooms or other groups that require different default collections and/or a modified user experience when conducting deep web searches. In short, Search Builder makes it possible to deliver any number of individualized federated search portals within an organization. Search Builder allows administrators or authorized users to create as many federated search portals as needed, which represent privately branded search pages containing different default collections and search fields used for the search, as well as customized user experience. Future plans include integrating Search Builder into Deep Web Technologies’ free media sites, Mednar (http://www.mednar.com/), Biznar (http://www.biznar.com/), and ScienceResearch.com (http://www.scienceresearch.com/). http://www.deepwebtech.com/

EMC Expands Developer Resources for Enterprise Content Management

EMC Corporation (NYSE:EMC) announced free, full-function developer editions of its enterprise content management (ECM) products and launched two new online communities dedicated to EMC Documentum and XML developers. Through the Documentum and XML communities, developers will have open access to resources that includes code samples, tutorials, full product documentation and “getting started” guides. EMC Documentum Content Server Developer Edition provides developers free access and offers a “one-click” deployment that can be run on a laptop so that developers can quickly start creating their Documentum-based solutions. EMC Documentum xDB Developer Edition provides developers a scalable, high performance, native XML database at no cost for development and testing. .NET Productivity Suite makes it easier for developers to conduct integrations with Microsoft applications such as SharePoint by allowing them to work exclusively in a Microsoft environment. EMC Documentum Content Services for Salesforce CRM allows developers to embed Documentum content services within Salesforce CRM. All products are available today. The free developer editions of Content Server and xDB are for development, testing and trial only. Standard licensing fees apply for production and run-time deployments. http://www.emc.com/

Hippo Complements Apache Jetspeed 2.2

Hippo, developer of web-based, open source Enterprise Content Management (ECM) and Portal software, has launched a full product and support offering around the latest version of Apache Jetspeed, version 2.2 released on May 28th, supporting the Portal 2.0 specification. Hippo’s developers, with ten officially recognized committers already noted for their commitment to a range of The Apache Software Foundation’s projects, have contributed to the community effort to develop Jetspeed 2.2. Hippo’s close involvement in the Jetspeed community enables it to bring training, consulting and 24×7 support for the new version straight to the market, and to offer Jetspeed 1.x and 2.1 users an upgrade package and full support. Jetspeed is an open source Enterprise Information Portal using Java and XML to collect and present information from multiple sources via an intuitive and user-friendly interface. As a product of The Apache Software Foundation (ASF), one of the open source organizations dedicated to collaborative software development, Jetspeed is available for free under the business-friendly Apache License. Hippo’s own product range features full integration with Jetspeed 2.2, including Hippo CMS 7, the Hippo Site Toolkit and the integrated ECM suite. Its products provide organizations with solutions for content management and online collaboration. The new release, combined with Jetspeed’s track record of performance, stability and its unmatched support for open standards, is an ideal fit for the highly scalable collaborative intranet and web architectures built on Hippo’s products. http://www.onehippo.com

Gilbane Boston call for papers

Gilbane San Francisco is next week, and soon after we’ll be switching our energies to our annual Boston conference. The 2009 dates are December 1-3, and we are returning to the Westin Copley hotel for our 6th year. The first important date is the call for papers deadline, which is June 15th. Instructions for submitting speaking proposals can be found at: https://gilbane.com/speaker_guidelines.html.

The track structure this year will be similar to what we are doing in San Francisco. We are still fiddling with the exact names and descriptions, but currently the tracks are:

  • Web & Business Engagement
  • Managing Collaboration with Colleagues and Customers
  • Integrating, Searching & Publishing Enterprise Content
  • Content Infrastructure Strategies

We’ll be continuing our focus on enterprise use of social software and how it integrates into various business applications. We’ll also be adding more coverage of mobile content strategies and technologies. The mobile channel is no longer just for pure consumer applications, but has a critical role to play in mainstream business applications, for collaborating and content delivery, and much more. "Smartphone" platforms are rapidly becoming at least as important as desktops, notebooks and netbooks. Some specific technology areas at the Boston conference will be:

  • Web Content Management
  • Enterprise Social Software
  • Enterprise Mobile Content
  • Authoring & Publishing
  • Content Globalization
  • XML & XBRL
  • Enterprise & Site Search
  • Semantic Technologies
  • Enterprise Content Management

The preliminary Gilbane Boston 2009 site is live at http://gilbaneboston.com/. If you have questions about speaking proposals email us at speaking@gilbane.com.

UPDATE: We have just created a Twitter account for the conference: http://twitter.com/gilbaneboston, and we’ll use #gilbaneboston for the hashtag. We are going to use our main twitter account for Boston at  http://twitter.com/gilbane

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