The Gilbane Advisor

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Open Text Announces Vignette Portal 8.0

Open Text Corporation (NASDAQ: OTEX, TSX: OTC) announced a new release of its enterprise portal solution, Vignette Portal version 8.0. Vignette Portal 8.0 simplifies the administration and creation of dynamic, content-rich Web sites with the ability to rapidly syndicate portal applications across Web properties powered by multiple systems. Portal 8.0  enables additional social media capabilities that align with Open Text’s development of Enterprise 2.0 solutions. Open Text recently announced that it plans to enhance its ECM Suite with Web solutions powered by technology from its existing Web Solutions and Vignette. Vignette Portal 8.0, together with the user experience foundation of Vignette Community Applications, provides organizations with more than 100 social portlets that add capabilities such as wikis, blogs, idea sharing and event calendars to any portal site. Additionally, Vignette Portal 8.0 provides user presentation services to the upcoming Vignette Content Management version 8.0 release, slated for Q4 2009. Vignette Portal 8.0 is available immediately. http://www.vignette.com, http://www.opentext.com/

The Customer-Vendor Conversation: A key to success in WCM

 

Having gotten my feet [soaking] wet with briefings from Web Content Management vendors, I’ve come to a realization: the Customer-Vendor feedback loop is one of the strongest keys to long-term success for all parties. A blinding flash of the obvious? I don’t think so.  Let me explain…

I have seen, and written, a lot of RFPs seeking “the perfect” WCM product. The natural tendency in these “quests for the holy grail” is for the tool-seeker to list as many WCM features as one might possibly use […maybe…at some point in the future… if only…] and for the vendors to respond, in turn, by listing all of their capabilities and feature sets. As one might imagine, this scenario typically results in responses which provide the decision-maker minimal product differentiation information.  Why? Because like it or not, most WCM products offer similar feature sets, and if they don’t offer a particular feature today, one can be sure it’s “on the roadmap”.  [I’ll spend more time in a future post describing how one can craft an RFP to elicit valuable responses which actually help one decide which product(s) align most closely with needs of the author.] But today’s capabilities are tomorrow’s old news, so how can one be sure they’re selecting a vendor whose product will meet tomorrow’s needs? Take a look at the vendor’s track record and approach to collaborating with customers to expand and hone its offering.

As I delve into some of the top-rated [by users] WCM vendors, I see a consistent “customer-is-key” theme being played out in the form of both formal and informal feedback channels.  These “conversations” with customers can be either synchronous or asynchronous, direct or indirect, two-way or multi-way…or all of the above.  The point is that successful vendors [pro]actively engage their customers, and then respond in a meaningful manner to enhance their offering in a way that ensures that the product’s “roadmap” is *always* aligned with the needs of both current and future customers.

In a recent briefing with a vendor [who I feel has a great approach to managing this feedback loop], the last slide in their presentation listed four of their key differentiators…but all of them were technology-related and failed to mention my aforementioned favorite. Why not?  Is it because they aren’t proud of this factor? Absolutely not…they are very proud of it and have worked hard to create such a valuable dialog with their customers. My sense is they left it out because this subject is not yet a key criteria in the minds of decision-makers.

We are failing to ask the right questions.  Why wouldn’t customer service and engagement be the key in such a huge purchase decision? It should.  Innovation is essential, but I believe it is critical that we, the customers, ensure we have a place at the table to refine the direction of such innovation. After all, innovation without purpose or utility is useless.

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The Impending Enterprise 2.0 Software Market Consolidation

Talk about a trip down memory lane…  Another excellent blog post yesterday by my friend and fellow Babson College alum, Sameer Patel, snapped me back a few years and gave me that spine tingling sense of deja vu.

Sameer wrote about how the market for Enterprise 2.0 software may evolve much the same way the enterprise portal software market did nearly a decade ago. I remember the consolidation of the portal market very well, having actively shaped and tracked it daily as an analyst and consultant. I would be thrilled if the E2.0 software market followed a similar, but somewhat different direction that the portal market took. Allow me to explain.

When the portal market consolidated in 2002-2003, some cash-starved vendors simply went out of business. However, many others were acquired for their technology, which was then integrated into other enterprise software offerings. Portal code became the UI layer of many enterprise software applications and was also used as a data and information aggregation and personalization method in those applications.

I believe that much of the functionality we see in Enterprise 2.0 software today will eventually be integrated into other enterprise applications. In fact, I would not be surprised to see that beginning to happen in 2010, as the effects of the recession continue to gnaw at the business climate, making it more difficult for many vendors of stand-alone E2.0 software tools and applications to survive, much less grow.

I hope that the difference between the historical integration of portal technology and the coming integration of E2.0 functionality is one of method. Portal functionality was embedded directly into the code of existing enterprise applications. Enterprise 2.0 functionality should be integrated into other applications as services. Service-based functionality offers the advantage of writing once and using many times.  For example, creating service-based enterprise micro-messaging functionality (e.g. Yammer, Socialcast, Socialtext Signals, etc.) would allow it to be integrated into multiple, existing enterprise applications, rather than being confined to an Enterprise 2.0 software application or suite.

The primary goals of writing and deploying social software functionality as services are: 1) to allow enterprise software users to interact with one another without leaving the context in which they are already working, and 2) to preserve the organization’s investment in existing enterprise applications. The first is important from a user productivity and satisfaction standpoint, the second because of its financial benefit.

When the Enterprise 2.0 software market does consolidate, the remaining vendors will be there because they were able to create and sell:

  • a platform that could be extended by developers creating custom solutions for large organizations,
  • a suite that provided a robust, fixed set of functionality that met the common needs of many customers, or
  • a single piece or multiple types of service-based functionality that could be integrated into either other enterprise application vendors’ offerings or deploying organizations’ existing applications and new mashups

What do you think? Will history repeat itself or will the list of Enterprise 2.0 software vendors that survived the impending, inevitable market consolidation consist primarily of those that embraced the service-based functionality model?

Join the Keynote Conversation at Gilbane Boston via our blog or Twitter

We hope to see many of you at our opening keynote panel at Gilbane Boston (December 2, 8:30 – 10:00am at the Westin Copley), but whether you are there physically or not, you can participate by asking questions in advance. K1. Opening Keynote Panel – A Conversation About Content, Collaboration & Customers includes:

Moderator: Frank Gilbane, CEO Gilbane Group
Panelists:
Susan Parker, Director, Mass.gov, Commonwealth of Massachusetts
Michael Edson, Director, Web and New Media Strategy, Office of the CIO, Smithsonian Institution
Luuk de Jager, Senior Director, B2C Organizational Empowerment, Central Marketing Office Online, Philips Consumer Lifestyle

See the complete description of the panel at: http://gilbaneboston.com/conference_program.html#K1

Four ways to ask questions:

  1. email questions to questions@gilbaneboston.com – be sure to identify which session the question is for
  2. include questions as a comment on this blog post
  3. Tweet your questions using the conference and session hash tags (see below)
  4. DM your question to http://twitter.com/gilbaneboston

A note on hash tags:

#gilbaneboston is the event hash tag. For individual sessions we’ll use the session codes listed with the session descriptions, for example #k1 for K1. Opening Keynote Panel – A Conversation About Content, Collaboration & Customers. For sessions with multiple codes, simply use the first, so for W9/E13/I7. Open Source CMS Powwow use #w9. For Pre-conference workshops use the workshop codes. For example for worksop A: How to Select a Web Content Management System use #a.

Ask away!

Box.net Offers Proof of Its New Enterprise Strategy

box_logo.gifBox.net announced today that it has integrated its cloud-based document storage and sharing solution with Salesforce.com. Current Box.net customers that want to integrate with Salesforce CRM can contact Box.net directly to activate the service. Salesforce.com customers may now download Box.net from the Salesforce.com AppExchange.

Box.net services will now be available in the Lead, Account, Contact, and Opportunity tabs of Salesforce CRM. In addition, the Box.net native interface and full range of services will be accessible via a dedicted tab on the Salesforce CRM interface. Users can upload new files to Box.net, edit existing files, digitally sign electronic documents, and e-mail or e-fax files. Large enterprise users will be given unlimited Box.net storage. The Box.net video embedded below briefly demonstrates the new Salesforce CRM integration.

While Box.net started as a consumer focused business, today’s announcement marks the first tangible manifestation of its emerging enterprise strategy. Box.net intends to be a cloud-based  document repository that can be accessed through a broad range of enterprise applications.

The content-as-a-service model envisioned by Box.net will gain traction in the coming months. I believe that a centralized content repository, located on-premise or in the cloud, is a key piece of any enterprise’s infrastructure. Moreover, content services — functionality that enables users to create, store, edit, and share content — should be accessible from any enterprise application, including composite applications such as portals or mashups created for specific roles (e.g. sales and/or marketing employees, channel partners, customers). Users should not be required to interact with content only through dedicated tools such as office productivity suites and Content Management Systems (CMS).

Other content authoring and CMS software vendors are beginning to consider, understand, and (in some cases) embrace this deployment model. Box.net is one of the first proprietary software vendors to instantiate it. Adoption statistics of their new Salesforce CRM integration should eventually provide a good reading as to whether or not enterprise customers are also ready to embrace the content-as-a-service model.

Meta Tags and Trusted Resources in the Enterprise

A recent article about how Google Internet search does not use meta tags to find relevant content got me thinking about a couple of things.

First it explains why none of the articles I write for this blog about enterprise search appear in Google alerts for “enterprise search.” Besides being a personal annoyance, easily resolved if I invested in some Internet search optimization, it may explain why meta tagging is a hard sell behind the firewall.

I do know something about getting relevant content to show up in enterprise search systems and it does depend on a layer of what I call “value-added metadata” by someone who knows the subject matter in target content and the audience. Working with the language of the enterprise audience that relies on finding critical content to do their jobs, a meta tagger will bring out topical language known to be the lingua franca of the dominant searchers as well as the language that will be used by novice employee searchers. The key here is to recognize that in any specific piece of content its “aboutness” may never be explicitly spelled out in terminology by the author.

In one example, let’s consider some fundamental HR information about “holiday pay” or “compensation for holidays” or “compensation for time-off.” The strings in quotes were used throughout documents on the intranet of one organization where I consulted. When some complained about not being able to find this information using the company search system, my review of search logs showed a very large number of searches for “vacation pay” and almost no searches for “compensation” or “holidays” or “time off.” Thus, there was no way that using the search engine employees would stumble upon the useful information they are seeking – unless, meta tags make “vacation pay” a retrievable index pointer to these documents. The tagger would have analyzed the search logs, seen the high number of searches for that phrase and realized that it was needed as a meta tag.

Now, back to Google’s position on ignoring meta tags because writers and marketing managers were “gaming the system.” They were adding tags they thought would be popular to get people to look at content not related but for which they were seeking a huge audience.

I have heard the concern that people within enterprises might also hijack the usefulness of content they were posting in blogs or wikis to get more “eyeballs” in the organization. This is a foolish concern, in my opinion. First I have never seen evidence that this happens and don’t believe that any productive enterprise has people engaging in this obvious foolishness.

More importantly, professional growth and success depends on the perceptions of others, their belief in you and your work, and the value of your ideas. If an employee is so foolish as to misdirect fellow employees to useless or irrelevant content, he is not likely to gain or keep the respect of his peers and superiors. In the long run persistent, misleading or mischievous meta tagging will have just the opposite effect, creating a pathway to the door.

Conversely, the super meta tagger with astute insights into what people are looking for and how they are most likely to look for it, will be the valued expert we all need to care for and spoon feed us our daily content. Trusted resources rise to the top when they are appropriately tagged and become bedrock content when revealed through enterprise search on well-managed intranets.

451 Group, Burton Group, Forrester, Gilbane, and IDC Analysts to Debate What’s Real, What’s Hype, and What’s Coming at Gilbane Boston

The annual analyst keynote panel at the sixth annual Gilbane Boston Conference, produced by The Gilbane Group and Lighthouse Seminars, to take place December 1- 3, 2009, in Boston, MA, hosts leading industry analysts who will debate What’s Real, What’s Hype, and What’s Coming in content management and collaboration. Industry analysts from different firms speak at all Gilbane events to make sure conference attendees hear differing opinions from a wide variety of expert sources. A second, third, fourth or fifth opinion will ensure IT and business managers don’t make ill-informed decisions about critical content and information technologies or strategies. Some of the topics to be debated are: How the upcoming release of SharePoint 2010 & Office 2010 with affect the web and enterprise content management, search, and collaboration markets; What organizations are finding when they deploy enterprise social software; What companies should be doing about managing user-generated content; Whether it is time to seriously invest in mobile content applications, and; How companies are engaging customers with multi-lingual web sites. “Industry Analyst Debate: What’s Real, What’s Hype, and What’s Coming” will be a lively, interactive debate guaranteed to be both informative and fun. Participants include moderator, Frank Gilbane, CEO Gilbane Group, and panelists: Melissa Webster, Vice President, Content & Digital Media Technologies, IDC; Stephen Powers, Senior Analyst, Forrester; Dale Waldt, Senior Analyst, Gilbane Group; Kathleen Reidy, Senior Analyst, 451 Group; and Guy Creese, VP & Research Director, Collaboration and Content Strategies, Burton Group. Conference attendees are encouraged to come with questions, and can also suggest questions in advance via our social media channels or email. See http://gilbaneboston.com/conference_program.html#K2, http://twitter.com/gilbaneboston

SharePoint – Migrating the Office Franchise to the Web

Microsoft has a lot to lose if they are unable to coax customers to continue to use and invest in Office.  Google is trying to woo people away by providing a complete online experience with Google Docs, Email, and Wave.  Microsoft is taking a different tact.  They are easing Office users into a Web 2.0-like experience by creating a hybrid environment, in which people can continue to use the rich Office tools they know and love, and mix this with a browser experience.  I use the term Web 2.0 here to mean that users can contribute important content to the site.

SharePoint leverages Office to allow users to create, modify, and display “deep[1]” content, while leveraging the browser to navigate, view, discover, and modify “shallow[1]” content.  SharePoint is not limited to this narrow hybrid feature set, but in this post I  examine and illustrate how Microsoft is focusing its attention on the Office users.  The feature set that I concentrate on in this post is referred to as the “Collaboration” portion of SharePoint.  This is depicted in Microsoft’s canonical six segmented wheel shown in Figure 1.  This is the most mature part of SharePoint and works quite well, as long as the client machine requirements outlined below are met.

Microsoft Office Sharepoint Server 2007

Figure 1: The canonical SharePoint Marketing Tool – Today’s post focuses on the Collaboration Segment

Preliminaries:   Client Machine Requirements

SharePoint out-of-the-box works well if all client machines adhere to the following constraints:

  1. The client machines must be running Windows OS (XP, Vista, or WIndows 7)
    NOTE: The experience for users who are using MAC OS, Linux, iPhones, and Google phones is poor. [2]
  2. The only truly supported browser is Internet Explorer (7 and 8.) [2]
    NOTE: Firefox, Safari, and Opera can be used, but the experience is poor.
  3. The client machines need to have Office installed, and  as implied by bullet 1 above, the MAC version of Office doesn’t work well with SharePoint 2007.
  4. All the clients should have the same version of Office.  Office 2007 is optimal, but Office 2003 can be used.  A mixed version of Office can cause issues.
  5. A number of tweaks need to be made to the security settings of the browser so that the client machine works seamlessly with SharePoint.

I refer to this as a “Microsoft Friendly Client Environment.”

Some consequences of these constraints are:

  • SharePoint is not a good choice for a publicly facing Web 2.0 environment (More on this below)
  • SharePoint can be okay for a publicly facing brochureware site, but it wouldn’t be my first choice.
  • SharePoint works well as an extranet environment, if all the users are in a Microsoft Friendly Client Environment, and significant attention has been paid to securing the site.

A key take-away of these constraints is that a polished end user experience relies on:

  1. A carefully managed computing environment for end users (Microsoft Friendly Client Environment)
    and / or
  2. A great deal of customization to SharePoint.

This is not to say that one cannot deploy a publicly facing site with SharePoint.  In fact, Microsoft has made a point of showcasing numerous publicly facing SharePoint sites [3].

What you should know about these SharePoint sites is:

  • A nice looking publicly facing SharePoint site that works well on multiple Operating Systems and browsers has been carefully tuned with custom CSS files and master pages.  This type of work tends to be expensive, because it is difficult to find people who have a good eye for aesthetics, understand CSS, and understand SharePoint master pages and publishing.
  • A publicly facing SharePoint site that provides rich Web 2.0 functionality requires a good deal of custom .NET code and probably some third party vendor software.  This can add up to considerably more costs than originally budgeted.

An important consideration, before investing in custom UI (CSS & master pages) , third party tools, and custom .NET code is that they will most likely be painful to migrate when the underlying SharePoint platform is upgraded to the next version, SharePoint 2010. [4]

By the sound of these introductory paragraphs, you might get the wrong idea that I am opposed to using SharePoint.  I actually think SharePoint can be a very useful tool, assuming that one applies it to the appropriate business problems.  In this post I will describe how Microsoft is transitioning people from a pure Office environment to an integrated Office and browser (SharePoint) environment.

So, What is SharePoint Good at?

When SharePoint is coupled closely with a Microsoft Friendly Client Environment, non-technical users can increase their productivity significantly by leveraging the Web 2.0 additive nature of SharePoint to their Office documents.

Two big problems exist with the deep content stored inside Office documents (Word, Excel, PowerPoint, and Access,)

  • Hidden Content: Office documents can pack a great deal of complex content in them.  Accessing the content can be done by opening each file individually or by executing a well formulated search. This is an issue!  The former is human intensive, and the latter is not guaranteed to show consistent results.
  • Many Versions of the Truth: There are many versions of the same files floating around.  It is difficult if not impossible to know which file represents the “truth.”

SharePoint 2007 can make a significant impact on these issues.

Document Taxonomies

Go into any organization with more than 5 people, and chances are there will be a shared drive with thousands of files, Microsoft and non-Microsoft format, (Word, Excel, Acrobat, PowerPoint, Illustrator, JPEG, InfoPath etc..) that have important content.  Yet the content is difficult to discover as well as extract in an aggregate fashion.  For example, a folder that contains sales documents, may contain a number of key pieces of information that would be nice to have in a report:

  • Customer
  • Date of sale
  • Items sold
  • Total Sale in $’s

Categorizing documents by these attributes is often referred to as defining a taxonomy.  SharePoint provides a spectrum of ways to associate taxonomies with documents.  I mention spectrum here, because non-microsoft file formats can have this information loosely coupled, while some Office 2007 file formats can have this information bound tightly to the contents of the document.  This is a deep subject, and it is not my goal to provide a tutorial, but I will shine some light on the topic.

SharePoint uses the term “Document Library” to be a metaphor for a folder on a shared drive.  It was Microsoft’s intent that a business user should be able to create a document library and add a taxonomy for important contents.  In the vernacular of SharePoint, the taxonomy is stored in “columns” and they allow users to extract important information from files that reside inside the library.  For example, “Customer”,  “Date of Sale,” or “Total Sale in $’s” in the previous example.  The document library can then be sorted or filtered based on values that are present in these columns.  One can even provide aggregate computations based the column values, for example total sales can be added for a specific date or customer.

The reason I carefully worded this as a “spectrum”  is because the quality of the solution that Microsoft offers is dependent upon the document file format and its associated application.  The solution is most elegant for Word 2007 and InfoPath 2007, less so for Excel and PowerPoint 2007 formats, and even less for the remainder of the formats that are non-Microsoft products..  The degree to which the taxonomy can be bound to actual file contents is not SharePoint dependent, rather it is dependent upon how well the application has implemented the SharePoint standard around “file properties.”

I believe that Microsoft had intended for the solution to be deployed equally well for all the Office applications, but time ran out for the Office team.  I expect to see a much better implementation when Office 2010 arrives. As mentioned above, the implementation is best for Word 2007.  It is possible to tag any content inside a Word document or template as one that should “bleed” through to the SharePoint taxonomy.  Thus key pieces of content in Word 2007 documents can actually be viewed in aggregate by users without having to open individual Word documents.

It seems clear that Microsoft had the same intention for the other Office products, because the product documentation states that you can do the same for most Office products.  However, my own research into this shows that only Word 2007 works.  A surprising work-around for Excel is that if one sticks to the Excel 2003 file format, then one can also get the same functionality to work!

The next level of the spectrum operates as designed for all Office 2007 applications.  In this case, all columns that are added as part of the SharePoint taxonomy can penetrate through to a panel of the office application.  Thus users can be forced to fill in information about the document before saving the document.  Figure 2 illustrates this.  Microsoft  refers to this as the “Document Information Panel” (DIP).  Figure 3 shows how a mixture of document formats (Word, Excel, and PowerPoint) have all the columns populated with information.  The disadvantage of this type of content binding is that a user must explicitly fill out the information in the DIP, instead of the information being bound and automatically populating based on the content available inside the document.

 

Figure 2: Illustrates the “Document Information Panel” that is visible in PowerPoint.  This panel shows up because there are three columns that have been setup in the Document library: Title, testText, and testNum.  testText and testNum have been populated by the user and can be seen in the Document Library, see figure 3.

 

Figure 3: Illustrates that the SharePoint Document Library showing the data from the Document Information Panel  (DIP)  “bleeding through.”  For example the PowerPoint document has testText = fifty eight, testNum = 58.

 

Finally the last level on the taxonomy feature spectrum is for Non-Microsoft documents.  SharePoint allows one to associate column values with any kind of document.  For example, a jpeg file can have SharePoint metadata that indicates who the copyright owner is of the jpeg.  However this metadata is not embedded in the document itself.  Thus if the file is moved to another document library or downloaded from SharePoint, the metadata is lost.

A Single Version of the Truth

This is the feature set that SharePoint implements the best.  A key issue in organizations is that files are often emailed around and no one knows where the truly current version is and what the history of a file was.  SharePoint Document libraries allow organizations to improve this process significantly by making it easy for a user to email a link to  a document, rather than email the actual document.  (See figure 4.)

 

Figure 4: Illustrates how easy it is to send someone a link to the document, instead of the document itself.

 

In addition to supporting good practices around reducing content proliferation, SharePoint also promotes good versioning practices.  As figure 5 illustrates any document library can easily be setup to handle file versions and file locking.  Thus it is easy to ensure that only one person is modifying a file at a time and that the there is only one true version of the file.

 

Figure 5: Illustrates how one can look at the version history of a document in a SharePoint Document Library..

Summary

In this post I focus on the feature set of SharePoint that Microsoft uses to motivate Office users to migrate to SharePoint.  These features are often termed the “Collaboration” features in the six segmented MOSS wheel. (See figure 1)  The collaboration features of MOSS are the most mature part of SharePoint and thus the most .  Another key take-away is the “Microsoft Friendly Client Environment.”  I have worked with numerous clients that were taken by surprise, when they realized the tight restrictions on the client machines.

Finally, on  a positive note, the features that I have discussed in this post are all available in the free version of SharePoint (WSS), no need to buy MOSS.  In future posts, I will elaborate on MOSS only features.

—————————————–

[1] The terms “deep” and “shallow” are my creation, and not a standard.  By “deep” content I am referring to the complex content such as a Word documents (contracts, manuscripts) or Excel documents (complex mathematical models, actuarial models, etc…)

[2] Microsoft has addressed this by stating that SharePoint 2010 would support some of these environments.  I am somewhat skeptical.

[3] Public Facing internet sItes on MOSS,  http://blogs.microsoft.nl/blogs/bartwe/archive/2007/12/12/public-facing-internet-sites-on-moss.aspx

[4] Microsoft has stated frequently that as long as one adheres to best practices, the migration to SharePoint 2010 will not be bad.  However, Microsoft does not have a good track record on this account for the SharePoint 2003 to 2007 upgrade, as well as many other products.

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