Adobe Systems Incorporated announced Adobe Tag Manager for the Adobe Online Marketing Suite, powered by Omniture. This new solution provides a tag management framework for the entire Adobe Online Marketing Suite as well as for other digital marketing technologies. Capturing anonymous audience data is typically done using a tag (a small piece of JavaScript or HTML image call) placed in a piece of content or on a Web page. Various applications for capturing and taking action on analytics data usually require their own tags. The process of implementing and maintaining separate tags on a Web page and across partners such as analytics providers, site and content optimization vendors, ad servers, ad networks, affiliate networks and audience measurement firms often requires significant technical skills to implement or change and can become costly, time consuming and error prone. Adobe Tag Manager solves these industry problems with a tag management framework that serves as a tag container, housing the tags that an Adobe customer may require, including all Online Marketing Suite tags and third-party tags. While some customers may deploy a new standalone tag container, Adobe SiteCatalyst customers can deploy the tag container without having to change their existing SiteCatalyst page tag. The tags within the container are managed through an administrative user interface where the customer can insert or remove tags (from Adobe or other partners) without making changes to a website. http://www.adobe.com/
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EMC Corporation announced a technology collaboration with Box to develop integrated content management solutions, bringing cloud-enabled sharing and collaboration to global enterprises. Customers get Box’s user interface, easy external collaboration, and content access from any mobile device, paired with the enterprise-class security, compliance and process management from EMC Documentum. EMC Documentum customers can connect their on-premise deployments to Box through Box’s ECM Cloud Connect, to synchronize, archive and transfer content between the two systems. The companies are currently working to build deeper integrations to offer customers a better content management and collaboration experience. Integrating Box’s cloud layer and interface with EMC. http://www.emc.com
PW Daily, in an article “Montlake Romance Marks Tip of Amazon’s Expansion Into Publishing,” by Rachel Deahl (May 04, 2011), reports that Amazon is establishing an imprint—actually, a series of imprints—that pushes Amazon further along the path of becoming a publisher itself. In fact, Amazon is far enough along this path to declare them a publisher, fait accompli.
The recent Amazon activity at least suggests a disintermediation of traditional publishers. I’ve addressed this topic in more depth in the blog entry, The Amazon Publisher.
Ingeniux Corporation, a provider of web and social content management software for web, tablet, and mobile devices, announced the release of the Ingeniux Mobile Web Portal and new mobile solution packages for Ingeniux customers. To help large web publishers meet the needs of mobile users, Ingeniux has developed a range of new multi-channel content publishing solutions. The Ingeniux Mobile Portal is a new solution for Ingeniux CMS users that provides a flexible mobile website solution for smart phone users. It includes mobile channel publishing for multiple content types, including Ingeniux CMS content, syndicated content (ATOM or RSS), and third-party services like Google Maps, Twitter and Facebook. With the addition of the Ingeniux Cartella community server, mobile portal publishers can provide secure content, deploy digital lockers, and personalize services for end users. http://www.ingeniux.com
Adobe Systems Incorporated announced the immediate availability of the Professional Edition of Adobe Digital Publishing Suite, a solution that includes hosted services and viewer technology that allow a spectrum of publishers to publish content to Android tablets, BlackBerry PlayBook and Apple iPad. Aimed at publishing houses, business publishers, and education institutions that require an off-the-shelf tablet publishing solution, the Professional Edition taps the huge interest in digital publishing across a range of industries. http://www.adobe.com/
Adobe Systems Incorporated announced the immediate availability of the Professional Edition of Adobe Digital Publishing Suite, a solution that includes hosted services and viewer technology that allow a spectrum of publishers to publish content to Android tablets, BlackBerry PlayBook and Apple iPad. Aimed at publishing houses, business publishers, and education institutions that require an off-the-shelf tablet publishing solution, the Professional Edition taps the huge interest in digital publishing across a range of industries. http://www.adobe.com/
SpringCM announced the latest release of its cloud enterprise content management platform. This latest release features new case management capabilities, helps SpringCM customers deliver more consistent execution, enhance team productivity and increase management visibility of key business processes. In addition, mobile support for iPad uses intuitive-gesture interface, but also gives access to cloud capabilities such as full-text search of corporate-content repositories. Other highlights include: Enhances quality-of-service and compliance with defined rules; Provides a status view to all case participants to improve team and customer communication; Faster responsiveness to objectives and process changes; Enables more effective internal collaboration on cases; Improves communication with customers and other service requesters; and it requires minimal IT resources. http://www.springcm.com/
I just finished a thought experiment—perhaps the first of many of its ilk—trying to analyze the efficacy of the advice gained through LinkedIn groups. I looked at one thread in one of my LinkedIn groups—Digital Book World—concerning how one goes about selecting an ebook production platform. I copied it all, cleaned it up, edited it, and looked at what the aggregation of advice really provided. The full treatment is here.
Now, just a couple of dozen groups, and several thousand threads to go…
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