We travel to the Windy City on January 21 for the next event in SDL‘s series on global information management. Speakers from Fair Isaac and Garmin will share their experiences with creating, translating, managing and publishing multilingual content. Gilbane’s kick-off presentation looks at trends and best practices emerging from our research on how companies are aligning multilingual content practices with business goals and objectives.
Registration is open to anyone with an interest in managing content for global audiences.
Author: Mary Laplante (Page 5 of 13)
The period for nominating a peer or yourself to run for one of the open seats on the Board of Directors of CM Pros closes tomorrow, January 7. Visit the elections page on the CM Pros website for details.
January 15, 2009, 12:00 noon ET
Worldwide economies are undergoing tremendous change. New markets emerge. Developing markets continue to take shape. Established markets wait for stability. Smart global organizations see the Web as a constant in the midst of all this change. It’s the most efficient and effective channel for reaching prospects and communicating with customers. Delivering the very best web experience is now a mandate for attracting, engaging, and retaining customers. As a result, web experience management (WEM) matters now more than ever.
Learn how global companies are using WEM to achieve business goals. The panel discusses strategies for centralized multi-site management, personalized content and promotions, and multilingual web communications. Speakers:
- Christoph Schacher, Head of New Media, Wienerberger AG
- Brendan Sullivan, Product Manager, Portals, Elsevier, e-Education Products
- Loren Weinberg, VP Marketing and Product Management, FatWire
The webinar discussion draws on the Gilbane white paper entitled Engage Me! Web Experience Management as the New Business Imperative.
Register today. Moderated by Gilbane Group. Hosted by FatWire.
Component content management (CCM) has been a focal point for events, presentations, and user engagements in which Gilbane has been involved this fall. Can an enterprise maxmize its investment in XML without implementing component content management? What’s the “over and above” effort required to adopt XML and implement CCM at the same time? Where does CCM make sense — for which applications does CCM deliver the most value to your organization?
We’ll be addressing these questions in a new white paper to be published within the next couple of weeks. You can get sneak peak in a webinar that we’re doing today with XyEnterprise and Research In Motion.
Component content management has become a permanent part of the broader enterprise content management landscape in a relatively short period of time. The need for CCM has naturally emerged after almost two decades of work with structured content. From SGML to HTML now XML, companies have realized that their investments in structured content could reach higher levels of benefit and payback if there were specialized systems designed to support content applications where XML shines – for reuse across content products, for repurposing across media types, for enabling high-quality multilingual communications. Hence a new category of content management systems has made its way to market over the past few years.
At the same time, a number of external market forces have combined to create unprecedented demand for agile content – for content that can be used outside a single context – a single document, a single format, a single language. These forces include a need to capture more revenues across geographic regions, shorter lifecycles of manufactured products, demand for more product customization, and a stronger emphasis on delivering sustainable positive customer experience.
As a result, CCM can deliver value not only for canonical applications such as technical documentation, but also across other applications for technical content, such as customer support and product engineering, and across other enterprise functions, such as contracts management and financial reporting.
The new Gilbane white paper looks at why and how CCM is helping companies extend their investments in XML and XML-based standards such as DITA and S1000D. It’s all just tagged content without ways to put it to work to solve real business problems. The companion webinar features a conversation with Kevin Duffy, president and CEO of XyEnterprise, and Karen Moser and Mark Tiegs from Research In Motion. It takes place Monday, November 3, 1:00 pm. Register here. Send us an email if you’d like a personal notification when the white paper is available.
November 3, 1:00 pm ET
XML and structured content, by themselves, don’t solve business problems. Their true value lies in what’s possible once content is structured. The right standards frameworks (such as DITA and S1000D), processes, and technologies can advance XML-based business solutions that enable companies to realize value. Component content management (CCM) is proving to be fundamental in scenarios for success.
This webinar is an online panel discussion of “threes”:
- three companies in
- three industries using CCM for
- three different high-value content applications from
- three perspectives: customer, technology supplier, and industry analyst.
You’ll hear about business drivers behind CCM, how CCM is deployed, benefits, and lessons learned. Featured speakers are Mark Tiegs, Team Lead, Documentation Systems and Support, Research in Motion; Karen Moser, Manager, Documentation and Localization Services, Research in Motion; Kevin Duffy, XyEnterprise President and CEO; and Bill Trippe from Gilbane.
Register and attend the webinar, and you’ll be among the first to read the new white paper on Component Content Management: How True CCM Technology Drives the Most Compelling Content Initiatives. Moderated by Gilbane Group. Hosted by XyEnterprise.
Thursday, October 23, 2:00 pm ET
Third in a series of webinars on developing a strategic roadmap for structured content
Featured speakers from the first two webinars on the ROI Blueprint discuss how structured content can bring real innovation to business applications throughout the enterprise.
Participants are:
- Geoff Bock, Gilbane Group
- Eric Severson, Flatirons Solutions
- Bruce Sharpe, JustSystems
- Dale Waldt, aXtive Minds
Registration is open. Recordings of previous webinars are available if you want to get up to speed on the larger discussion of enterprise value of structured content. Moderated by Gilbane Group.
Sponsored by JustSystems.
Thursday, October 2, 2:00 pm ET
Second in a series of webinars on developing a strategic roadmap for structured content
This online panel discussion with industry experts focuses on emerging applications that can truly differentiate an organization. Topics are based on the “Leadership” view of the ROI Blueprint developed by JustSystems with support from Gilbane. You might be surprised to hear how structured content is delivering value in unexpected ways in unexpected places within the enterprise.
Participants are:
- Yas Etessam, VMware
- Bill Trippe, Gilbane
- Dale Waldt, aXtive Minds
This webinar is a companion to the first session on September 11, in which we examined applications in wide practice, and the third covering innovation on October 23. The series is sponsored by JustSystems.
Register for one or both of the October webinars. A recording of the first event is available if you want to get up to speed on the larger discussion of enterprise value of structured content.
Increasing awareness, growth of technology adoption enables Gilbane Group to create landmark study of current ERM practice
Cambridge, MA, Sept 16 – Gilbane Group, Inc., the analyst and consulting firm focused on content technologies and their application to high-value business solutions, today released the industry’s first reliable picture of enterprise rights management adoption in its new study, Enterprise Rights Management: Business Imperatives and Implementation Readiness. The growth in the number of companies adopting or planning to adopt means that for the first time, enough data exists to produce a study that is meaningful for users and vendors alike. As a result, Gilbane Group’s new report presents the most comprehensive publicly available research on the ERM market ever undertaken.
ERM: Business Imperatives and Implementation Readiness is backed by qualitative and quantitative research on general awareness of ERM, the current state of ERM deployments or plans to deploy (or decisions to avoid the technology), and target applications. According to study data:
- Protecting confidential information from leaking outside the organization is the primary motivation driving ERM adoption.
- ERM is becoming important for supporting information usage regulations such as Sarbanes-Oxley (accounting) and HIPAA (healthcare).
- Apart from regulatory compliance, client/customer communications and financial processes are other types of business processes involving confidential information that are the most prevalent for ERM implementations.
- 55% of ERM implementations are integrated with content management solutions (including knowledge management and groupware/collaboration).
“The study reports increasing awareness of the significant risks associated with information leakage and the business processes that are most vulnerable. Our research shows that companies are taking more focused steps to address those risks, including implementation of enterprise rights management,” said study leader Bill Rosenblatt, Senior Analyst, Gilbane Group, and President, Giant Steps Media Technology Strategies. “At the same time, infrastructure obstacles to implementation are eroding. This is making it easier for companies to adopt solutions, which is certainly good news for ERM vendors.”
“The study confirms the steady growth in the ERM market that we have been experiencing ourselves over the past few years,” said Dr. Kyugon Cho, CEO of Fasoo.com, one of the study’s Platinum Sponsors. “Moreover, the survey respondents cite a breadth of applications for ERM that go beyond what we have seen from our own customers. This makes us even more optimistic about the future of ERM.”
“This study reinforces GigaTrust’s focus on adding the types of extensions and enhancements for ERM that meet customer requirements and speed deployments. With these findings we think Gilbane will also help spur adoption as organizations see that their situation is not necessarily unique and that there are solutions out there to meet their needs,” said Brad Gandee, VP Product Marketing and Management at GigaTrust, also a Platinum Sponsor of the Gilbane study.
Gilbane Group’s study methodology included a survey of over 200 senior IT, security, and content management professionals across a range of vertical industries, conducted in cooperation with the Center for Marketing Research at the University of Massachusetts Dartmouth. The research also draws on in-depth case studies on ERM deployments at six multinational companies; the case studies are included in the report.
Enterprise Rights Management: Business Imperatives and Implementation Readiness is available as a free download from the Gilbane Group website at https://gilbane.com. The report is also available from study sponsors EMC, Fasoo.com, GigaTrust, and Microsoft.
About Gilbane Group
Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of content and information technologies since 1987. Clients include organizations of all sizes from a wide variety of industries and governments. Gilbane works with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. The firm has organized over 50 educational conferences in North America and Europe. Its widely read newsletter, reports, white papers, case studies and analyst blogs are available at https://gilbane.com.
