Updated September 18
JustSystems has launched a comprehensive educational campaign intended to help technical communicators, LOB managers, and information managers extend the value of structured content outside of its established beachhead in techdoc applications. The campaign, titled “Developing a Strategic Roadmap for Structured Content,” comprises webinars, white papers, and an ROI Blueprint, a tool for identifying the business benefits of structured content throughout the enterprise. Gilbane Group is supporting the campaign with research, content, and webinar participation.

The three webinars look at how companies are leveraging structured content today, or planning to do so in the future. The first event is scheduled for September 11 and focuses on current practice and benchmarking your adoption against leading organizations. Guest speaker is Eric Severson, co-founder and CTO of Flatirons Solutions, the well-regarded professional services firm with deep expertise in content management and XML strategies and applications. Jake Sorofman from JustSystems rounds out the panel.

Register for one or all of the webinars in the series. Attendees will have access to the ROI Blueprint for Structured Content and will receive a Gilbane-authored state-of-the-market commentary after each event.

Update: The recording is now available.