Curated for content, computing, and digital experience professionals

Author: Leonor Ciarlone (Page 9 of 13)

Checking in on the ECM-BPM Intersection

2006 convergence and consolidation in the ECM market undoubtedly validated “the infrastructure players are moving in” expectations — in a big way. Press and analysis on IBM’s FileNet acquisition as well as Oracle’s Stellent acquisition is still ongoing. Not to be discounted, OpenText’s summer coup over Symphony in winning Hummingbird validates that pure-play ECM suite vendors will not simply fade away anytime soon. IMO, neither will many of the pure-play WCM, RM or DAM vendors, several of which are shrewdly riding the crest of SaaS.
And never to be discounted is Microsoft, whose vision for MOSS 2007 is to be “as pervasive as the Office suite.” The company is certainly turning up the volume in terms of positioning business intelligence/process management, content management and collaboration as synonymous.

So, is this “technology trio” 100% new and innovative? Well…not for customers of FileNet, whose BPM capabilities were more than likely the crown jewel for IBM’s successful pursuit. And not for customers of Adobe’s LiveCycle products, who benefited from a major product line upgrade in September along with the release of Acrobat 8. And not for customers of EMC’s Documentum Process Suite, who take advantage of “the automation of high-volume transactional processes and complex collaborative processes” according to product descriptions. And certainly not if you have been following our ECM-BPM intersection discussions.

Will ECM convergence and consolidation raise the market awareness and visibility of content-centric BPM?

More than likely. However, the ECM market certainly can’t take all the credit. Let’s not forget the achievements of BPM suite vendors in 2006, who continue in their efforts to bridge the divide between data-driven versus content-driven business process management. This is a tall order, given the need to overcome the holy grail of all “divides” — IT versus the business — especially given “do not cross” domains for skill sets such as process modeling.

Still, vendors such as Appian, Savvion, Intalio, and others tout ease of use and graphical process modelers targeted to business users. Vendors such as BEA (via the Fuego acquisition,) Lombardi, Ultimus, and Pegasystems stress support for interactive workflows, business-driven usability, and provide direct integration with selected ECM solutions (including Sharepoint.) Vendors such as Global360 provide baseline document and records management capabilities, but shy away from describing them as ECM capabilities. And most if not all BPM suite vendors provide case management support such as attaching and keeping track of documents for vertical-specific processes that require it.

Consider these examples as a sign of deeper capabilities and integrations to come or even more interesting — markets that merge in 2007.

Side note: examples are simply that, and not an exhaustive list. Feel free to comment or even better, we invite CTOs from any type of organization to weigh in on this and other subjects on our CTO Blog. Send an email to ctoblog@gilbane.com if you’d like to start contributing!

Globalization Business Drivers

The recording from our December 13th webinar, “How Sun takes Brands and Solutions to the Global Marketplace” is now available here.
Many thanks to Kristen Harris, .Sun Content Management Engineering Manager, for an excellent discussion of Sun Microsystems’ Starlight Platform for content and translation management. The companion case study is available here.
Our informal poll during the webinar on the most significant business drivers for providing localized content to customers yielded some interesting results:

Brand management and presence in emerging markets (examples given were India and China) were primary drivers for the audience. It’s not surprising to see emerging markets in the number 2 position since the U.S. market is essentially saturated for many industries. It’s also validating to note brand management in the number 1 position. Much of our webinar discussion focused the value of content within the global customer experience. Clearly, that’s not a “foreign concept” for companies focused on improving multinational revenue profiles. The significance of consistent and contextual content was front and center for this audience, as it should be.

Webinar Reminder

Today!
Join The Gilbane Group, SDL International and Interwoven to learn how Sun Microsystems used a global information management solution to deliver product information, support services, and java.com information in many languages to deliver an enhanced customer experience.
Date: 13th December, 2006
Time: 8:30 Pacific, 11:30 Eastern, 16:30 GMT, 17:30 Central Europe
Duration: 1 hour
Register here.

Globalization: Views from the Trenches

I had the pleasure of moderating the Content Globalization Workflows session at last week’s Gilbane Boston conference. Although we were the last session on the last day, the room was filled with interactive participants with very specific issues and questions. The underlying theme? The act of translation is not the “stress-buster” for globalization projects. It’s the process. Managing it, understanding it, aligning it, integrating it — you name it. Globalization has process-centric red flags from the get-go.

The good news is that globalization as a recognized enterprise business practice continues to gain traction. In fact, our audience cited “global, simultaneous product shipments” as one of the most distinct and well-understood business drivers at the executive and cross-departmental levels. Even better, there are achievable, significant cost savings to be had. The description of a first-year, $2.4 million savings realized by GE Healthcare was impressive, to say the least. Many thanks to Jeanette Eichholz, a Leader in the Global Ultrasound User Documentation group, for sharing her story.

The Gilbane Group is working to keep the subject of globalization in the spotlight as a key issue for 2007 to help organizations understand that cost savings is actually only the cusp of the benefits. Rapid market reach, consistent brand management, and increased customer satisfaction are equally viable, and more importantly, quantifiable.

To that end, join us for our December 13th webinar, “How Sun Takes Brands and Solutions to the Global Marketplace.” Sponsored by Interwoven and SDL International, understanding Sun’s success factors will be a valuable learning experience for any organization with globalization on the agenda.

Date: 13th December, 2006
Time: 8:30 Pacific, 11:30 Eastern, 16:30 GMT, 17:30 Central Europe
Duration: 1 hour
Register here.

Webinar: How Sun Takes Brands and Solutions to the Global Marketplace

Are present processes slowing down your global product launches and campaigns? Do you have trouble ensuring global brand consistency across many markets and communication channels? Do you deliver a global customer experience that induces people to come back and encourages customer loyalty?

Join The Gilbane Group, SDL International and Interwoven to learn how Sun Microsystems used a global information management solution to deliver product information, support services, and java.com information in many languages to deliver an enhanced customer experience.

Date: 13th December, 2006
Time: 8:30 Pacific, 11:30 Eastern, 16:30 GMT, 17:30 Central Europe
Duration: 1 hour
Register here.

Globalization Survey

There’s still time to add your voice to our survey on Content Globalization.

Thursday’s Content Globalization Workflows panel includes speakers from Idiom Technologies, LISA (Localization Industry Standards Association), LinguaLinx, and General Electric.

Topics to be covered include: globalization business drivers, the impact of market consolidation, achieving process management and project management, defining “unified globalization management,” and best practices. Hope to see you there!

Content Globalization Workflows: Struggling or Streamlining?

In preparation for our panel on Content Globalization Workflows on Thursday November 30th at our Boston conference, we have created a survey to gauge how organizations are dealing with increasing market demand for localized content.

We hope to see you at this session. But whether you join us or not, contribute to it by answering our survey questions. We’ll publish the results in a blog entry after the conference, including the results from our audience survey. Give us your input and you’ll be eligible to win a free conference pass for one of our future conferences!

Here is a short URL to the survey you can share with others: http://tinyurl.com/yjy694

Here’s what we’d like to know:

  1. Which issue is your most pressing business driver for providing localized content to your customers?
  2. Who is responsible for purchasing translation software in your organization?
  3. What is the most difficult challenge within your localization processes?
  4. Do you have one or more content/document management systems in house?
  5. Do you have one or more translation management systems in house?
  6. If you do not have a translation management system in house, who do you work with to manage your translation processes?
  7. If you have both a content/document and a translation management system in house, are they integrated?
  8. If the systems are integrated, select the most appropriate description of the integration.

Reminder! Compliance and the “Fear Factor” Webinar

$25 billion.
That’s the cost of compliance in the U.S. Securities Industry for 2005 according to the Securities Industry Association (SIA).

59 percent.
That’s the percentage of respondents to a SearchStorage.com poll that did not know if they were in compliance because they could not figure out what they have to do.

$15 million.
That’s the amount Morgan Stanley was fined for failing to produce tens of thousands of e-mails during SEC investigations from December, 2000 through through July, 2005.

No wonder compliance issues today = fear. They don’t have to.

Compliance is about recordkeeping. The core issue is surprisingly clear — focus on the lifecycle of paper and electronic communications – how information is created, routed, managed, accessed and archived.

Join us tomorrow, November 9, 2006 at 11:00am EDT for my panel discussion with Omtool CTO Thaddeus Bouchard and HP Financial Services Solutions Manager Joseph Wagle to discuss how to make compliance practices a seamless part of your business processes. Register here.

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