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Globalization Business Drivers

The recording from our December 13th webinar, “How Sun takes Brands and Solutions to the Global Marketplace” is now available here.
Many thanks to Kristen Harris, .Sun Content Management Engineering Manager, for an excellent discussion of Sun Microsystems’ Starlight Platform for content and translation management. The companion case study is available here.
Our informal poll during the webinar on the most significant business drivers for providing localized content to customers yielded some interesting results:

Brand management and presence in emerging markets (examples given were India and China) were primary drivers for the audience. It’s not surprising to see emerging markets in the number 2 position since the U.S. market is essentially saturated for many industries. It’s also validating to note brand management in the number 1 position. Much of our webinar discussion focused the value of content within the global customer experience. Clearly, that’s not a “foreign concept” for companies focused on improving multinational revenue profiles. The significance of consistent and contextual content was front and center for this audience, as it should be.

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