Author: Clea Durrell (Page 1 of 15)

Main conference: November 29 – 30
Workshops: December 1
Fairmont Copley Plaza, Boston, MA

Share your expertise and network with peers and digital content leaders…

Tracks include:

Content, Marketing, and Customer Experience

Designed for marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, business and technology strategists focused on customer experience and digital marketing.

Focused on how to overcome challenges and implement successful strategies and practices to reach, engage, and retain customers with superior content and digital experiences.

Content, Collaboration, and Digital Workplace Experience

Designed for content, information, technical, and business managers focused on intranets, enterprise search, social, collaboration, knowledge sharing, and internal, field, and backend content applications.

Focused on tools and practices for building agile, information rich, collaborative, and distributed digital workplaces to meet the demands of modern organizations and the changing workforce.

Technologies for Content, Marketing, and Digital Experience

Designed for technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace.

Re-imagining Digital Strategies for Publishing and Media

Designed for publishing and information product managers, marketers, technologists, strategists, and executives focused on digital transformation, new channels and business models, and managing digital assets.

Focused on the business and technical challenges facing information, publishing, and media organizations creating, managing, and delivering content across the growing number of competing platforms and channels.

About

The Gilbane Conference on Content Management, Marketing, and Digital Experience helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior digital experiences for all stakeholders.

Join us at the Gilbane Conference in Boston December 1-3 and learn how your peers are building superior digital experiences for customers and employees. Personalization is a big, and complex, component of customer experiences. A successful strategy for your organization needs to consider all the stakeholders and lots of variables. This workshop will help you begin, or review, your personalization strategy.

Workshop A. Developing a Personalization Strategy: One Size Doesn’t Fit All

In this workshop, we will discuss the thinking necessary to build a strong personalization strategy for any organization. Illuminating a range of different types of strategy and effective scenarios for different organization types, we will pull back the details to understand the commonalities, decision paths, and frameworks for organizing these strategies.

The session will also ground the discussion in some operational complexity associated with personalization strategy, including:

• Assessing existing user behavior as a prerequisite of personalization strategy
• Audience segmentation and CRM
• The interaction between personalization strategy and UX planning

For attendees, the workshop will provide both an overview of this complex subject, and the chance to discuss their own challenges and align them with strategies that can work.

Instructor: John Berndt, CEO, TBG (The Berndt Group)
Tuesday, December, 1: 9:00 a.m. – 12:00 p.m. • Fairmont Copley Plaza Hotel, Boston

This workshop is included in the ConferencePlus package. Save $200 on the ConferencePlus and Conference Only options. To get your Bluebill discount use priority code 200BB when registering online.

I would like my $200 registration discount – code 200BB