Featured articles: Rohit Krishnan, and Thomas Stackpole.
Additional reading: Ksenia Se & Will Schenk, Jessica Davies, Mike Amundsen, and Maria Rosala, Georgia Kenderova & Tanner Kohler.
News: WordPress.com, Aprimo, Adobe & NVIDIA, and Databricks.
Our next issue arrives 4/8/26.
All previous issues are available at https://gilbane.com/gilbane-advisor-index
Opinion / Analysis
The future of work is world models
The challenge of managing enterprise-scale volumes of AI agents is daunting, to say the least, and mind-boggling when accounting for tacit knowledge, and complex processes. Rohit Krishnan has a fascinating piece suggesting an enterprise world model similar to the world models underpinning video games as a way forward. The comments are also worth reading. (6 min)
https://www.strangeloopcanon.com/p/the-future-of-work-is-world-models
LLMs are manipulating users with rhetorical tricks
A human-in-the-loop is not sufficient for governance.
Thomas Stackpole reports on a Boston Consulting Group (BCG) study involving 244 BCG consultants fact checking an LLM and pointing out errors. They found “the model responded by ‘bombarding’ the user with multiple persuasive tactics to defend its original answer.” (9 min)
https://hbr.org/2026/03/llms-are-manipulating-users-with-rhetorical-tricks
More Reading
- It feels powerful. So why is the ROI still missing? via Turing Post
- Cloudflare’s compliant crawler highlights tension – and opportunity – in the emerging AI content market via Digiday
- The Whitworth layer: Messages are fungible. Meaning is not. via Signals from Our Futures Past
- What is your site’s AI chatbot for? Users can’t tell. via NN/Group
Content Technology News
AI agents can now act directly on WordPress.com sites
The update enables AI agents to create, edit, and manage content on WordPress.com sites directly through natural conversation, on behalf of users.
https://wordpress.com/blog/2026/03/20/ai-agent-manage-content/
Aprimo unveils Agentic DAM
Aprimo’s agents operate persistently across the entire content operations process, from planning, creation, and enrichment to review, transformation, and distribution.
https://www.aprimo.com/platform/digital-asset-management
Adobe & NVIDIA announce strategic partnership
Adobe’s creative and marketing workflows, models and technology & NVIDIA’s open models, libraries, research and computing to deliver foundational Adobe Firefly models & agentic workflows.
https://news.adobe.com/news/2026/03/adobe-and-nvidia-announce-strategic-partnership
Databricks launches Genie Code
Integrated with Unity Catalog, Genie Code understands business semantics and audit requirements and federates enterprise data, including data from external platforms.
https://www.databricks.com/company/newsroom/press-releases/databricks-launches-genie-code-bringing-agentic-engineering-data
The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news. We do not sell or share personal data.
Subscribe | View online | Editorial policy | Privacy policy | Contact
