This week we feature articles from Mark Burgess, and Steve Jones.
Additional reading comes from Rachel Stephens, Joel Urena, Jenna Kim, Kenneth Ofosu, Shaka Clark, Raven Adaramola & Dylan Campbell, and Horace He.
News comes from Microsoft, Google, Markup AI, and Market Logic.
Our next issue arrives October 15.
All previous issues are available at https://gilbane.com/gilbane-advisor-index
Opinion / Analysis
Avoiding the ontology trap: How biotech shows us how to link knowledge spaces
Unsupervised learning for humans, from bottom-up networks to namespaces
Ontologies and taxonomies help organize information, but can be difficult to create, and extremely hard to manage over time. They also work by constraining information. Mark Burgess argues that neuroscience and biotech offer both a more liberating and accurate — though no less difficult — approach to understanding and representing knowledge spaces and their interactions. A rewarding read. (14 min)
https://mark-burgess-oslo-mb.medium.com/avoiding-the-ontology-trap-how-biotech-shows-us-how-to-link-knowledge-spaces-654bcbb9122a
We’ve reached peak model — for enterprises
“The models of today are already over-powered for most of the challenges in a business, the challenge lies not in the complexity of the models, but in the paucity of description for how a business a works, what it data means and what success looks like, in a way that AI can actually consume.” Steve Jones illustrates with a practical test. (6 min)
https://blog.metamirror.io/weve-reached-peak-model-for-enterprises-f58f4e3ed9cb
More Reading
All Gilbane Advisor issues
Content technology news
Microsoft adds Anthropic model options for 365 Copilot
Copilot will continue to be powered by OpenAI’s latest models, and now customers will have the flexibility to use Anthropic models Claude Sonnet 4 and Claude Opus 4.1 too.
https://www.microsoft.com/en-us/microsoft-365/blog/2025/09/24/expanding-model-choice-in-microsoft-365-copilot/
Google announces 10 new AI features for Chrome
Gemini in Chrome is now rolling out for Mac and Windows desktop users in the U.S., and soon to businesses with enterprise-grade data protections and controls.
https://blog.google/products/chrome/chrome-reimagined-with-ai/
Market Logic launches DeepSights Persona Agents
DeepSights Persona Agents enable real-time, natural language interactions to allow marketing, insights, and product teams to explore and test ideas.
https://marketlogicsoftware.com/news/2025/market-logic-launches-persona-agents-a-breakthrough-in-ai-powered-customer-insight/
Introducing Markup AI: An enterprise content guardian agent
The AI-native platform delivers guardrails for scaling AI-generated content with scan, score, rewrite capabilities, deterministic trust scores, developer API and MCP architecture.
https://markup.ai/blog/introducing-markup-ai-your-enterprise-content-guardian/
All content technology news
The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.
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