This week we feature articles from Valentin Hofmann, Leonie Weissweiler, David R. Mortensen, & Janet B. Pierrehumbert, and Kelvin Lu.
Additional reading comes from Erica Vendetti, Rachel Dixon, David Leininger & Matt Argomaniz, Gretel Kahn, Scott Brinker, and Thomas Claburn.
News comes from Algolia, OpenSearch, Optimizely, and Bloomreach.
Our next issue arrives May 21.
All previous issues are available at https://gilbane.com/gilbane-advisor-index
Opinion / Analysis
Like humans, ChatGPT favors examples and ‘memories,’ not rules, to generate language
Really interesting new study…
“by researchers at the University of Oxford, the Allen Institute for AI (Ai2), and others found that large language models (LLMs) generalize language patterns in a surprisingly human-like way: through analogy, rather than strict grammatical rules.”
Summary (3 min): https://techxplore.com/news/2025-05-humans-chatgpt-favors-examples-memories.html
Full paper (37 min): https://www.pnas.org/doi/10.1073/pnas.2423232122
MCP or not, Manus made a choice
Kelvin Lu discovered that Manus provides more detail on how it works than other AI vendors, and was not using MCP (Model Context Protocol). Instead, Manus is focused on CodeAct. Lu’s comparison of MCP and CodeAct is enlightening. The article is written for developers. (7 min)
https://pub.towardsai.net/mcp-or-not-manus-made-a-choice-40b0a66d2d7c
More Reading
- Beyond AI assistants: how AI is being more deeply embedded in marketing and martech stacks via chiefmartec
- Accessibility: requirements, not features via NYT Open
- These newsrooms are trying to boost trust through transparency. Is it working? via Reuters Institute for the Study of Journalism
- Microsoft wants us to believe AI will crack fusion power via The Register
Content technology news
Algolia unveils AI agents for Salesforce and Adobe
The real-time, context-aware AI agents illustrate how autonomous systems can act on real-time data across enterprise platforms.
https://www.algolia.com/about/news/algolia-unveils-new-real-time-context-aware-ai-agents-across-salesforce-and-adobe
Optimizely updates Opal
Opal unlocks use cases for marketing and digital teams, from task automation, to brand content creation, and experimentation analysis.
https://www.optimizely.com/ai
OpenSearch releases OpenSearch 3.0
To improve efficiency, performance, and accelerate AI application development via data management, AI agent, vector search capabilities.
https://opensearch.org/blog/unveiling-opensearch-3-0
Bloomreach adds marketing and ecommerce features
New features highlight agentic AI personalization and customer engagement across marketing and product discovery.
https://www.bloomreach.com/en/news/2025/bloomreach-unveils-the-features-ushering-in-the-agentic-era-of-marketing-and-ecommerce/
The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. We do not sell or share personal data.
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