This week we feature articles from Kunal Sawarkar, and Steve Jones.

Additional reading comes from Avi Bar-Zeev, Cobus Greyling, Dean Allemang, and Michael Parekh.

News comes from Verndale & Yaksa, Chetu & Brightspot, RWS, and Clarifai & Deepgram.

All previous issues are available at

Opinion / Analysis

A common theme among analysts during the recent prediction season was that 2024 would be the year GenAI applications transitioned from speculation and sandboxes to deployments in production environments. Kunal Sawarkar agrees, but has some solid advice for executive decision-makers. (8 min)

Why increased productivity can cost more

Steve Jones also has some good, and perhaps surprising, advice for executives planning GenAI implementations…

““GenAI will drive 30% improvements in productivity”, now as a blanket statement that is wrong, but lets for a second assume that its right, and I’ll explain how mathematically I can improve the productivity of everyone in the software development lifecycle and still spend way more money delivering the same outcomes.” (4 min)

More Reading

All Gilbane Advisor issues

Content technology news

Verndale acquires Yaksa

Yaksa brings ecommerce expertise in digital commerce and digital experience platforms (DXP), including Optimizely, Umbraco, Orckestra Commerce. ■

Chetu partners with Brightspot

Global software developer joins content management system provider’s partner network to offer CMS solutions to businesses worldwide.■

RWS launches Component Content Alliance (CCA)

Educational resources where professionals can collectively shape the future of content componentization and structured content authoring.

Clarifai and Deepgram announce partnership

Clarifai developers can integrate Deepgram’s ASR technology, reducing the time required to build AI applications with speech recognition functionality.

All content technology news

The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, web, data, and digital experience technology and information professionals. We publish recommended articles and content technology news weekly. We do not sell or share personal data.

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