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Day: March 26, 2024

Adobe and Microsoft partner on GenAI for marketers

Adobe and Microsoft announced plans to bring Adobe Experience Cloud workflows and insights to Microsoft Copilot for Microsoft 365 to help marketers overcome application and data silos and manage workflows. The integration bring marketing insights and workflows from Adobe Experience Cloud applications and Microsoft Dynamics 365 to Microsoft Copilot, assisting marketers as they work in tools such as Outlook, Microsoft Teams and Word to develop creative briefs, create content, and manage content approvals. Initial capabilities will focus on:

  • Strategic insights in the flow of work: Campaign insights from Adobe Experience Cloud applications such as Adobe Customer Journey Analytics and Adobe Workfront, combined with Dynamics 365, the Copilot for Microsoft 365 experience helps marketers get quick insights and updates in Outlook, Teams and Word. Marketers can ask questions to get the status of a marketing project, understand campaign effectiveness, outstanding approvals, and actions to take.
  • Create campaign briefs, presentations, website updates and emails with relevant context: Marketers can also create imagery with Adobe Firefly generative AI and create content in Word that gets published directly to channels such as web and mobile.

Ontotext updates LinkedLifeData Inventory solution

Ontotext, a provider of enterprise knowledge graph (EKG) technology and semantic database engines, announced the latest version of its LinkedLifeData (LLD) Inventory solution, an accelerator for building knowledge graphs. Providing 200+ semantic-ready biomedical datasets, and available immediately, LinkedLifeData Inventory 1.4 serves as a resource for the scientific community, fostering multidisciplinary exploration and analysis across various facets of Life Sciences and Healthcare research.

Covering data in multiple modalities, such as genomics, proteomics, metabolomics, molecular interactions, and biological processes, LinkedLifeData Inventory allows healthcare and life sciences professionals to access public datasets and ontologies in Resource Description Framework (RDF) format to ensure semantic richness and interoperability, facilitate advanced data integration, semantic querying, and insight generation in alignment with FAIR data principles.

LinkedLifeData Inventory helps pharma companies discover and repurpose existing drugs to treat rare and newly identified diseases. Biotech companies leverage LLD Inventory to identify new drug targets and build model datasets, while research teams use it to efficiently navigate the huge volume and wide range of data about genes, proteins, compounds, diseases, etc. Enhancements include:

  • Automated data ingestion and updating
  • Entity linking and improved metadata governance
  • AI-generated Gene-disease link prediction datasets
  • Newly added datasets
  • Transformation of complex derivative datasets

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