Uniform announced the addition of new CMS capabilities to its Uniform Visual Workspace, to expand the basic concept of a CMS from a single-source content repository to unified, multi-source one. This enables brands to leverage content from any source without writing any integration logic, setting up unreliable data synchronization processes, or moving content into yet another repository. In the Visual Workspace, mapping fields from different content sources is done without developer involvement. Localization, versioning and asset management are now part of the Visual Workspace.
For brands who already have one or more CMSs in place, this creates an opportunity to work with a single content model that spans those systems, along with any other content sources they use – be they legacy, monolithic, composable, or bespoke. With generative AI integrated throughout the Visual Workspace, new content can be created almost instantly. Uniform provides guardrails that ensure generative AI is creating accurate, on-brand content, using the language models you choose.
ActionIQ, an Enterprise Customer Data Platform, announced the launch of CXAI, a suite of AI-enabled solutions purpose-built for customer experience (CX), marketing, and data teams. The first CXAI release introduces two modules, CXAI Data and CXAI Content. Together, these capabilities are meant to help marketers deliver personalized creative content to individual audience members.
- GenAI Audiences. An audience co-pilot for marketers, bringing a natural language interface to GenAI for marketers to build audiences, analyze performance, and uncover insights. Marketers can design the audiences and experiences they want, in their own language, without requiring SQL or data expertise.
- AI Decisioning & Analytics. A new decisioning engine for personalizing customer experiences. AI Decisioning makes recommendations and optimizes for the best audience, products, offers, lookalikes, channel preference, and more. AI Decisioning can use out-of-the-box models, custom models, or in-house models.
CXAI Content. Today, we are announcing an exciting new partnership with Typeface, a generative AI platform for enterprise content creation. With ActionIQ CXAI Content and Typeface Multimodal Content Hub integration, marketers and designers create customized, on-brand content that aligns with ActionIQ’s audiences, and can be activated across any channel.