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Day: April 13, 2023

Adobe expands collaboration platform beyond video

Adobe announced they expanded’s video collaboration platform to photos and PDF documents, broadening the cloud-based solution to new markets and a wider range of creative professionals and businesses. now fully supports PDF documents to aid teams in reviewing collateral and other project-adjacent materials. New enhancements enable customers to natively open and mark up PDF files on iPhones and iPads, while enabling all PDF and photo annotations to be seen on these devices and the web, just as with videos. now offers users a workflow from content capture to edit, review and approval through one centralized hub, leveraging new Camera to Cloud native integrations with FUJIFILM X-H2S and X-H2 cameras.

Adobe also previewed Forensic Watermark, a forensic watermarking solution, providing media and entertainment studios, global brands and large agencies with a secure collaboration platform for working with sensitive pre-release content. Forensic Watermark is designed to be easy for creators to use and difficult for leakers to circumvent. The security service embeds invisible watermarks on video assets as short as 30 seconds, using pixel-level details that are capable of surviving screen recording, file copying and external recording.

Frame[.]io is on display at 2023 NAB, April 15-19, Las Vegas.

Bloomreach unveils SMS marketing updates

Bloomreach announced expansive updates to its Bloomreach Engagement SMS marketing capabilities. Through its ten new features, Bloomreach Engagement is making it easier for marketers to integrate this channel into their omnichannel strategies. From AI content generation to optimal send time prediction, marketers will have access to tools to reach engaged subscribers with personalized SMS campaigns. Features:

  • AI-powered optimal send time: determine the best time to send SMS campaigns for every customer.
  • AI content generator: generate SMS content ideas or fine tune messaging.
  • TCPA List Validation: automatically removes reassigned or deactivated numbers and national Do Not Call registries.
  • SMS Campaign visual builder: create, test, preview SMS messages.
  • Sign-up units: grow SMS lists with sign-up units that include TCPA consent language.
  • Text-to-join keywords: grow subscribers with “text to join” keywords that can be shared across marketing channels.
  • Campaign evaluation dashboard: monitor campaign performance and make real-time adjustments.
  • Pre-built templates: for converting SMS campaigns.
  • Scenario node and visual builder: switch between SMS and MMS message in scenarios.
  • Contact card creator: make every message recognizable by ensuring SMS messages appear from a set contact name.

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