Curated for content, computing, and digital experience professionals

Day: January 10, 2022

Upland Software acquires Objectif Lune

Upland Software, Inc. announced that it has acquired Objectif Lune Inc., an enterprise software provider of document composition and business communication automation. With the addition of Objectif Lune, Upland expands its global document workflow product library by adding the capability to modernize complex, paper-based documents for large-volume print production as well as automated delivery across web, email, and mobile platforms.

While the business world becomes increasingly digital, many global companies still need to produce paper documents, either because of customer demand or to meet regulatory requirements. The challenge, however, for many companies is they need to find a way to compose, automate, and exchange documents based on content from their existing back-office systems to produce interactive business communications, while maintaining compliance and reducing production costs.

Upland’s document workflow products – which include AccuRoute, FileBound, InterFAX, and Upland Intelligent Capture – improve productivity and reduce costs by enabling digital transformation for any size business across industries such as healthcare, financial services, legal, government, and education.


Cloudinary acquires Indivio

Cloudinary, a media experience platform, announced its acquisition of Indivio, a video software company that helps modern marketing teams create and deliver high-performing, data-driven video campaigns faster. The entire Indivio team has joined Cloudinary, with CEO and co-founder Josh Dorward becoming Managing Director of the company’s newly formed Video Creative Automation business line.

Cloudinary’s automated, AI-based approach to media management and experience allows brands to create and deliver digital experiences without the challenges that come from trying to manage all that’s needed to do so at scale. With Indivio’s offering marketing teams can:

  • Scale the volume and frequency of on-brand creative content without overburdening creative teams. Brands can use dynamic templates and content from a variety of sources, including live product detail pages, to automatically create highly relevant and personalized videos.
  • Streamline creative onboarding with support for tools like Adobe After Effects.
  • Accelerate the QA of dynamic video creative.

Cloudinary will continue to fully support the Indivio product line. It also plans to leverage Indivio’s technology to develop a fully integrated video creative automation experience within the Cloudinary media experience platform.


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