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Day: September 2, 2021

Tableau launches new data analytic capabilities

Tableau, an analytics platform, unveiled new data and analytics platform capabilities. The new enterprise capabilities and new enterprise subscription plans will help customers advance their digital transformations by empowering everyone in an organization with trusted and governed data.

  • Managing the data chaos and enabling data governance. New capabilities are making data challenges easier to manage, scale, and trust
    • Data Prep: Reduce loads/costs of server resources automatically and generate rows to more map out trends in data
    • Governance: Help ensure/maintain data quality by alerting you of any potential issues and provide easier visibility into the type of data you have and where it came from
    • Centralized row level security: Increased flexibility and segmentation by allowing Tableau administrators to centrally configure which users and groups have access to which slices of data configure access.
  • Ensuring analytics scales with enterprise demand
    • Enterprise reference architecture: Enterprise Deployment Guidelines (EDG) provides the Tableau reference architecture to enterprises to achieve requirements around availability, scalability and security.
    • Dynamic Scaling: Helps enterprises appropriately resource their deployment and ensures enough containers are available during peak demand times and scale down during low demand times.
    • Resource Management: IT teams can better optimize the performance of Tableau Server by defining application resource limits.

Sitecore acquires Reflektion

Sitecore, a provider of digital experience management software, announced the acquisition of San Mateo-based Reflektion, an AI-powered digital search platform that understands and predicts patterns, context, and needs in order to convert shoppers into buyers. The combination of Sitecore and Reflektion enables Sitecore to engage, educate, and empower shoppers to make purchase decisions faster to increase buyer confidence, long-term revenue, and overall customer satisfaction and loyalty.

The acquisition will help marketers solve the information overload that is characteristic of traditional search solutions, which leave customers unable to find and select the right product. 93% of all online experiences start with search, making it an integral part of the customer buying journey, and Reflektion elevates search into a conversational, guided experience that provides more personal, accessible, and tailored answers for the customer. Reflektion’s platform can be leveraged across all aspects of the Sitecore digital experience platform, from transforming product data into understandable consumer-friendly language to understanding shopper intent, behavior, and product preferences. ▪︎

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