Gilbane Advisor 1-27-17 — Apple Facebook dance, platform battles

The Great Unbundling

We’ve seen the different ways the internet unbundled print and music. TV is evolving, or at least unbundling, more slowly. Ben Thompson has been tracking this for some time. In his latest look he focuses on TV and how Facebook, Snapchat are contributing to its unbundling. This is not just about commercial TV but video and advertising in general. Read More

Speaking of video, just as Facebook is starting to pushing long form video…

Parse.ly finds users not that engaged with video

Parse.ly examined the performance of four types of posts within its network of 700 sites: long-form, short-form, video, and slideshows. Read More

engagement time performance by content type - via Parse.lySlide by Parse.ly 

The iPhone Unsung Sine Qua Non

Telecommunications companies have historically been masters of control, and their tight grip has often slowed down their own, and other industries’, progress. While Apple has some control issues of their own, their wresting substantial control from the carriers has opened up huge opportunities not just for them, but for everyone. Control, however, is never a permanent state, and shifts are often unforeseen.

In retrospect, the ascendency of Smartphone 2.0 and the way it has shaped our culture seems obvious and natural. But the celebration and contemplation overlooks a crucial Sine Qua Non, a necessary (but not sufficient) condition: Unlocking the carriers’ grip on handset specifications, marketing, and content distribution. Read More

​Speaking of control…

The coming war between Apple and Facebook

Facebook has been phenomenally successful in mobile advertising. But they have long chafed at their dependence on the dominance of the only two mobile platforms that matter, Apple and Google. All three companies are jockeying for platform, content, and advertising control. Mobile marketing strategists need to track this, and Eric Seufert provides a rewarding deep dive that focuses on the Apple Facebook dance. Facebook is hoping messaging can replace operating systems as a more level platform battlefield. Read More

Speaking of messaging apps as platforms…

Tencent launches ‘mini programs’ for WeChat

WeChat is still leading the messaging-as-platform push and are who to watch first. Even though they “only” have some 800 million users in China they may lead in engagement time. WeChat ‘mini programs’ compete with Google ‘instant apps’, all app stores, and of course Facebook Messenger and other messaging products. Read More

Blockstack’s Vision to Reinvent the Web for Better Privacy

Based on blockchain technology as you might guess. The approach is one to watch and there are many companies working on it.

…instead of needing to create accounts with each site, as people do with Google or Facebook, users of sites built on Blockstack’s system will control their own digital identity (or identities). To use a site that needs your information, you will grant access to a profile under your control alone. If you want to stop using a service, you can revoke its access to your profile and data and take it elsewhere. Read More

Also…

On Their Tenth Anniversary, Mobile Apps Start Eating Their Own and of course are also threatened by ‘mini programs’, ‘instant apps’ and bots. via Flurry Analytics

On Medium 1: Jessica Lessin… What Everyone Is Missing About Media Business Models via The Information

On Medium 2: Frederic Filloux… A New Model for Medium via Monday Note

Would be fascinating to have comparable survey of U.S citizens… 70% of Europeans Aren’t Willing to Sacrifice Privacy for New Services, Survey Reveals via Tripwire 

I love quiet, but there is a cost. Think about this… Our Silent Future via The Information

Businesses are people too! and deserve a good CX and DX… Measuring B2B’s digital gap via Mckinsey

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