Content is certainly the unifying element of a brands’ marketing across physical as well as digital channels. Once you have created your killer content how do you maximize its reach? How do you push out your content beyond your own channels in ways that are manageable? This session includes presentations by two organizations that have built marketing strategies based on the centrality of content and the power of effective distribution.
C4. How to Manage Multichannel Content Marketing
Join us Wednesday, December, 3: 8:30 a.m. – 9:30 a.m. at the Gilbane Conference to learn more.
Moderator:
Tim Bourgeois, Founder & Executive Editor, ChiefDigitalOfficer.net and East Coast Catalyst
Speakers:
Patrick Cassidy, Head of Global Digital Brand Marketing, New Balance, and Pete Strutt, Creative Director, Almighty
The Content-Powered Organization
Keith Guyett, VP of Marketing & Communication, Builder Homesite
Pitch Perfect: How a Content Hub Can Harmonize Your Marketing
