Curated content for content, computing, and digital experience professionsals

Year: 2014 (Page 1 of 8)

Gilbane Advisor 12.18.14

The Group That Rules the Web

A very well done short history of Web standards development and how HTML5 came to be. The history is much more accurate than what is usually found in the trade press, and the description of standards development is also right on target. This background will help inform your strategy decisions. Read more

Industry-Specific Apps by IBM MobileFirst / Apple iOS Partnership

Seriously enterprisey iOS apps. Analysis by Ray Wang. Read more

And the designs get the nod from John Gruber.

These don’t look like “enterprise” apps. They look like regular apps — really good ones, the sort of apps Apple would choose to feature in the App Store… Read more

Yes, A/B Testing Is Still Necessary

How to educate skeptical or disappointed execs

Executives quickly pick up on the headline benefit of testing: that A/B tests provide reliable answers to “why” questions. This comes as no surprise, as such testing has long been held up as the “gold standard” for learning cause-and-effect in scientific research, clinical studies and direct marketing. However, many executives eventually reach a mid-life crisis, developing doubts about the direction of the A/B testing program… Read more

New questions in mobile

Fundamental questions from Benedict Evans.

Seven years into the smartphone world, it seems like it’s time to change the questions. The questions that we asked and argued about for the last few years have now mostly been answered, become irrelevant, or both, and new problems and puzzles are emerging.

Hence, the first phase of the platform wars is over: Apple and Google both won … and both got what they wanted, more or less, and that’s not going to change imminently. Within that framework, what happens next?… Read more

Helping users find mobile-friendly pages

Will lack of the new Google “mobile-friendly” label discourage visitors? Why guess? Your site should already be mobile-friendly. Test your pages.

Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results. … Check your pages with the Mobile-Friendly TestRead more

Nine reasons to embrace HTTPS

In light of a growing number of cyber security and data privacy concerns, replacing HTTP with its secure alternative, HTTPS, is becoming increasingly important.

That’s two, but then there’s search engine ranking, and more. This is not as technical as it sounds and the list alone makes it useful for business managers. Read more

Native Apps Are Part of the Web

The native versus web app debate is less gripping than it used to be, but developers and business strategists still need to make decisions that will impact resources and market risks. And a more connected world means more connected apps and content for an acceptable user experience. We need good user experiences and openness. Whether you agree with John Gruber’s assertion or not, he exposes some prevalent misconceptions.

… the only people who don’t love apps are pundits who don’t understand that apps aren’t really in opposition to the open Internet. They’re just superior clients to open Internet services. Read more

Can documentation practices make the world safe for CEM?

Technical writers finally get some serious cred. Saving the world in the 15th century, and now customer experience management.

Situated between the developers or engineers and the marketers – between the makers and the shakers, so to speak – technical writers are not fully at home in either realm. And yet it is precisely this threshold existence, their unique combination of coding and communication, that makes documentation professionals and their established practices the indispensable foundation for maturing CEM. Read more

About

The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year.

Four free activities at this week’s Gilbane Conference

Can’t make all three days of the Gilbane Conference? We’ve got plenty going on in the technology showcase too. Take advantage of our complimentary showcase pass and register onsite at the Renaissance Boston Waterfront Hotel, 606 Congress Street, Boston – across the street from the Silver Line Way stop.

Your Showcase Pass includes access to:

  1. Opening Keynote Presentations – Tuesday 8:30 – 12:00
  2. All Product Labs – Tuesday & Wednesday
  3. Technology Showcase Area – Tuesday & Wednesday
  4. Sponsor Networking Reception – Tuesday 5:00 – 6:00

Showcase and conference registration is now open onsite Tuesday 8:00am – 6:00pm, and Wednesday 8:00am – 2:00pm.

Opening Keynotes – December 2: 8:30 a.m. – 10:00 a.m.

Moderator: Frank Gilbane, Founder, Gilbane Conferences, Bluebill Advisors

Brad Kagawa, VP Technology, Content Management Systems, The New York Times
How Multichannel Requirements Continue to Change Content Management, and What the New York Times is Doing to Keep Up
Dana Heger, Senior Program Manager & Product Owner, and Chris Anthony, Senior Program Manager of User Experience, Global Web Support, HP
How HP’s New Global Support Website Entered the 21st Century
Bill Gillis, CIO, Beth Israel Deaconess Care Organization
A Huge Opportunity: Overcoming the Challenges of Health Care Information Integration

Industry Analyst Panel – December 2: 11:00 a.m. – 12:00 p.m.

Moderator: Frank Gilbane, Founder, Gilbane Conferences, Bluebill Advisors

Melissa Webster, Program VP, Content & Digital Media Technologies, IDC
Tony Byrne, Founder, Real Story Group
Scott Liewehr, Partner and Principal Analyst, Digital Clarity Group
Matt Mullen, Senior Analyst, Social Business, 451 Research

Product Labs

The Product Labs are open to conference attendees and visitors to the technology showcase free of charge, and are moderated and presented by conference sponsors. While the presentations are meant to be educational, they are typically focused on product technologies or customer case studies. They provide a good opportunity to learn more about specific products or vendors. See the schedule here.

Exhibitors

The Technology Showcase provides attendees with a central meeting place and the ability to speak one-on-one with industry-leading exhibitors while learning more about their products and services. See the exhibitors here.

Showcase Hours:

Tuesday, December 2          10:00 a.m. – 6:00 p.m.
Networking Reception         5:00 p.m. – 6:00 p.m.
Wednesday, December 3    10:00 a.m. – 2:00 p.m.

* You can also still register onsite for the full conference starting at 8:00am Tuesday *

See you there!

The Gilbane Conference Team

How to Manage Multichannel Content Marketing

Content is certainly the unifying element of a brands’ marketing across physical as well as digital channels. Once you have created your killer content how do you maximize its reach? How do you push out your content beyond your own channels in ways that are manageable? This session includes presentations by two organizations that have built marketing strategies based on the centrality of content and the power of effective distribution.

C4. How to Manage Multichannel Content Marketing

Join us Wednesday, December, 3: 8:30 a.m. – 9:30 a.m. at the Gilbane Conference to learn more.

Moderator:
Tim Bourgeois, Founder & Executive Editor, ChiefDigitalOfficer.net and East Coast Catalyst

Speakers:
Patrick Cassidy, Head of Global Digital Brand Marketing, New Balance, and Pete Strutt, Creative Director, Almighty
The Content-Powered Organization
Keith Guyett, VP of Marketing & Communication, Builder Homesite
Pitch Perfect: How a Content Hub Can Harmonize Your Marketing

Marketing Technologists on Multichannel and Enterprise Integration

Marketing technologists are no longer rare birds, though they are often found in unfamiliar environments with less than obvious plumage. There are marketing technologists in many of our sessions this year, but we have selected a few to look at the two toughest challenges they, and their organizations, face in building modern digital strategies: support for consistent current and future multichannel experiences, and the necessary integration of data from multiple enterprise systems.

Join us Tuesday, December, 2: 1:30 p.m. – 2:30 p.m. at the Gilbane Conference to learn more.

T1. Track Keynote Panel: Marketing Technologists Discuss Multichannel and Enterprise Integration Challenges

Moderator:
Scott Brinker, Founder & CTO, ion interactive, inc. and Author, Chief Marketing Technologist Blog

Panelists:
Bill Simmons, CTO/Co-Founder, DataXu
Frederick Faulkner, Director, Marketing & Digital Strategist, ICF Interactive
Vikalp Tandon, Director and North America Customer Platform Lead, SapientNitro

Harvard Business Review and WGBH transforming digital engagement

Engaging customers and online audiences requires the right mix of technology, content, and tools, orchestrated in a way that leverages deep customer knowledge to deliver the right content at the right time in the right fashion. That’s a tall order, yet it is a “do or die” imperative for organizations that use content to make a living. In this session, you’ll learn how to transform and optimize customer digital engagement from presentations by two leading-edge organizations that are paving the way to the future using a blend of customer-centric design, dynamic and targeted content, big data and analytics, agile technologies and processes, and a vision for the future. These presentations will inspire you to kick-start your own digital engagement transformation initiatives!

Update: The new HBR.org site launched a couple of weeks ago. Check it out and meet the HBR.org development team; Daigo Fujiwara, Kevin Davis, Matt Wagner, Fred Lalande, and Ismail Ozyigit will join Kevin Newman at this session.

Join us Tuesday, December, 2: 1:30 p.m. – 2:30 p.m. at the Gilbane Conference to learn more.

P1. Track Keynote: Hear how Harvard Business Review and WGBH have Transformed Digital Engagement

Moderator:
Marc Strohlein, Principal, Agile Business Logic and Principal, Agile Business Logic

Speakers:
Kevin Newman, Director of Technology, Harvard Business Publishing
Rebranding and Rebuilding Harvard Business Review

Cate Twohill, Director, Technical Product Development, WGBH Educational Foundation, and George Corugedo, CTO and Co-founder, RedPoint Global Inc.
Big Data & Customer Engagement Lessons from a U.S. Media Powerhouse

See the complete conference schedule.

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