Year: 2014 (Page 1 of 5)

Can’t make all three days of the Gilbane Conference? We’ve got plenty going on in the technology showcase too. Take advantage of our complimentary showcase pass and register onsite at the Renaissance Boston Waterfront Hotel, 606 Congress Street, Boston – across the street from the Silver Line Way stop.

Your Showcase Pass includes access to:

1. Opening Keynote Presentations – Tuesday 8:30 – 12:00
2. All Product Labs – Tuesday & Wednesday
3. Technology Showcase Area – Tuesday & Wednesday
4. Sponsor Networking Reception – Tuesday 5:00 – 6:00

Showcase and conference registration is now open onsite Tuesday 8:00am – 6:00pm, and Wednesday 8:00am – 2:00pm.

Opening Keynotes – December 2: 8:30 a.m. – 10:00 a.m.

Moderator: Frank Gilbane, Founder, Gilbane Conferences, Bluebill Advisors

Brad Kagawa, VP Technology, Content Management Systems, The New York Times
How Multichannel Requirements Continue to Change Content Management, and What the New York Times is Doing to Keep Up
Dana Heger, Senior Program Manager & Product Owner, and Chris Anthony, Senior Program Manager of User Experience, Global Web Support, HP
How HP’s New Global Support Website Entered the 21st Century
Bill Gillis, CIO, Beth Israel Deaconess Care Organization
A Huge Opportunity: Overcoming the Challenges of Health Care Information Integration

Industry Analyst Panel – December 2: 11:00 a.m. – 12:00 p.m.

Moderator: Frank Gilbane, Founder, Gilbane Conferences, Bluebill Advisors

Melissa Webster, Program VP, Content & Digital Media Technologies, IDC
Tony Byrne, Founder, Real Story Group
Scott Liewehr, Partner and Principal Analyst, Digital Clarity Group
Matt Mullen, Senior Analyst, Social Business, 451 Research

Product Labs

The Product Labs are open to conference attendees and visitors to the technology showcase free of charge, and are moderated and presented by conference sponsors. While the presentations are meant to be educational, they are typically focused on product technologies or customer case studies. They provide a good opportunity to learn more about specific products or vendors. See the schedule here.

Exhibitors

The Technology Showcase provides attendees with a central meeting place and the ability to speak one-on-one with industry-leading exhibitors while learning more about their products and services. See the exhibitors here.

Showcase Hours:

Tuesday, December 2          10:00 a.m. – 6:00 p.m.
Networking Reception         5:00 p.m. – 6:00 p.m.
Wednesday, December 3    10:00 a.m. – 2:00 p.m.

* You can also still register onsite for the full conference starting at 8:00am Tuesday *

See you there!

The Gilbane Conference Team

Engaging customers and online audiences requires the right mix of technology, content, and tools, orchestrated in a way that leverages deep customer knowledge to deliver the right content at the right time in the right fashion. That’s a tall order, yet it is a “do or die” imperative for organizations that use content to make a living. In this session, you’ll learn how to transform and optimize customer digital engagement from presentations by two leading-edge organizations that are paving the way to the future using a blend of customer-centric design, dynamic and targeted content, big data and analytics, agile technologies and processes, and a vision for the future. These presentations will inspire you to kick-start your own digital engagement transformation initiatives!

Update: The new HBR.org site launched a couple of weeks ago. Check it out and meet the HBR.org development team; Daigo Fujiwara, Kevin Davis, Matt Wagner, Fred Lalande, and Ismail Ozyigit will join Kevin Newman at this session.

Join us Tuesday, December, 2: 1:30 p.m. – 2:30 p.m. at the Gilbane Conference to learn more.

P1. Track Keynote: Hear how Harvard Business Review and WGBH have Transformed Digital Engagement

Moderator:
Marc Strohlein, Principal, Agile Business Logic and Principal, Agile Business Logic

Speakers:
Kevin Newman, Director of Technology, Harvard Business Publishing
Rebranding and Rebuilding Harvard Business Review

Cate Twohill, Director, Technical Product Development, WGBH Educational Foundation, and George Corugedo, CTO and Co-founder, RedPoint Global Inc.
Big Data & Customer Engagement Lessons from a U.S. Media Powerhouse

See the complete conference schedule.

As we did last year we’ve posed some of our attendees’ most frequently asked questions to speakers who will be at this year’s Gilbane Conference. Today we’re spotlighting Tom Alexander, Founder and CEO, PK4 Media, Inc. You can see all Speaker Spotlights from our upcoming conference as well as last year’s event.

Given that there are more smartphones than PCs on the planet and both will be important for the foreseeable future, how should organization’s content delivery priorities and technologies change? How is yours changing?

Organizations should definitely align their content delivery priorities to reach their target audiences not only on desktop, but also on mobile and tablet devices. Marketers need to be cognizant of which platforms their audience uses to interact with their content. Aligning the content strategy to ensure they are connecting with their target audience in an appropriate manner is very important. Many technologies silo content delivery to specific platforms, however, audiences typically jump between multiple devices and screens. Using a true cross-platform technology that can optimize delivery to the best performing placements will be a more efficient and cost-effective way to reach the target audience no matter what device they are using.

Marketing is the most talked about discipline that needs to take on more responsibility for technology to be effective. What can other departments learn from the discussion around marketing technology and marketing technologists.

Technology allows processes to be automated and it also provides marketers with an extensive pool of information data. This data allows other departments in an organization to learn more about their target audiences. As the information gathered about their behavior online, across tablets and mobile devices and offline behavior becomes more apparent, other departments can create new and different ways to interact with customers.

Although sometimes used interchangeably ‘content strategy’ and ‘content marketing’ refer to very different though often connected disciplines. How and where should these activities be organized?

Content strategy and content marketing should always be aligned. In order to make the greatest impact with your content, there needs to be a specific strategy in regards to where the content will appear. At the same time, specific pieces of content need to be created to meet the needs of the audience viewing them. Strategy and marketing must work hand-in-hand to be most effective.

Does the ‘internet of things’ have an immediate or near-term impact on your organization’s information or collaboration infrastructure? How so?

PK4 Media, being a technology company, is in tune to the latest and greatest connectivity options, so the Internet of Things could definitely come into play for our infrastructure in the future.

Catch up with Tom at the Gilbane Conference:

Track P: Digital Strategies for Publishing and Media

P5: The Future of Advertising Panel
Wednesday, December 3: 9:40 a.m. – 10:40 a.m.

Register now to hear more from Tom and all of our speakers.

See our complete conference program for more details.