We’ve been adding content about mobile app development and publishing for a couple of years. We will be adding a full track threaded through the entire conference to our next event, but this year’s Gilbane Boston has quite a few sessions covering aspects of mobile development and content management relevant to Web, marketing/business, IT strategists, and developers.
In fact, we have a sort of a stealth mobile track – stealth, because the sessions are spread out across other tracks. To make it easier to plan schedules for those of you specifically interested in doing more with smartphones and tablets, below are five sessions that are the most directly relevant to mobile. There are other sessions that also cover mobile topics, so be sure to check the overall conference at-a-glance schedule and session descriptions.
Stealth Mobile Track:
T1: Mobile Development: App, Mobile Web, or Hybrid?
Wednesday, November 30, 1:30 – 2:30
You know mobile is becoming the dominant channel, but of course it is actually multiple channels – multiple devices with multiple APIs, form factors, interfaces and capabilities. Do you optimize for each device? Do you try and build a mobile web application? Do you mix it up with a little bit of both? This session will help you understand the pros and cons of different approaches.
Moderator: Jon Marks, Co-founder, Kaldor Product Development Group
Jon Marks, Co-founder, Kaldor Product Development Group
Vice President, Technology, Brightcove
, Manager, Technical Design, BNA
P2. iPad Publishing and UI Design
Wednesday, November 30, 2:40 – 4:00
With smartphones and tablets exploding in usage, publishers are racing to deliver content to new types of users who are expecting rich, interactive experiences. Yet publishers are often dependent on third parties who can create these apps for them. This session delves into how some of the standard publishing apps work, and how developers create some of the more advanced features that users are demanding.
Moderator: Ned May, Vice President & Lead Analyst, Outsell
, CEO, Armedia
Best Practices for Developing Content Rich Applications for the iPad
Senior User Experience Specialist, Microlink
Information as Design
T3. Is HTML5 the Future – If so, When?
Wednesday, November 30, 4:00 – 5:00
HTML5 enjoys widespread partial support. That is, the major browsers support some HTML5 functionality, and Mozilla, Google, Microsoft, and Apple support it politically. HTML5 promises lots of important new capabilities, but it is an ongoing development is scheduled to become a W3C recommendation in 2014. Many organizations are already using HTML5 for app development, but should they? Is it too soon?
Moderator: Richard Rubin, Principal Consultant, Professional Services, Innodata Isogen
, VP, Strategic Marketing & GM, Microsoft Solutions Group, Open Text
E5. Thinking Beyond the Website – Mobile and Other Channels Deserve Your Attention Too
Thursday, December 1, 9:40 – 10:40
As phones and other mobile devices get “smarter”, so must marketers get smarter about their multi-channel strategies. It used to be acceptable for brands to focus on their desktop browser experience, and then, at some point, dumb them down by removing flash, videos, and all the other extras so that prospective customers could view the website on their phones. But this strategy is no longer viable. The Splinternet Age brings not only smart phones, but also tablets, mobile applications, social sites, and wifi-ready televisions just to name a few. As more and more consumers seek to experience your brand through these mediums, having a strong multi-channel strategy is essential.
Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Outsell’s Gilbane Services
, CTO, Hippo
New Reality – Mobile First
, Co-founder & CEO, Agility
Content Management for Digital Marketing: Thinking Beyond the Website
The day before the main conference we also have a pre-conference workshop covering important issues for mobile customer engagement:
Workshop B: Integrating Website and Mobile Strategy for Consistent Customer Engagement
Wednesday, November 29, 9:00 – 12:00
You’ve heard all the talk about web engagement management. You’ve read about web and content optimization for contextual consumption. You may even have preached to others about the rise of mobile-, social-, and personal-ization. We suppose you could even be doing some of these successfully, but we doubt it. These are just a few a few of the sexiest, most contemporary practices that everyone likes to talk about but no one is really doing… but they should.
In this workshop, renowned author and digital marketing expert Robert Rose teams up with industry analyst and web content management expert Scott Liewehr to teach you how to realize true web engagement across web and mobile channels for your organization. Robert and Scott will teach attendees how to integrate content optimization into the marketing process by pragmatically focusing on three of the primary aspects of web engagement: testing, targeting and contextual design. The workshop walk attendees through a step-by-step approach to each practice, focusing on both the marketing process implications as well as the implementation and operationalization aspects. Web engagement management is more process than technology, so while you may not be able to buy it in a box, you can learn an awful lot about how to implement it in three entertaining, fun-filled and educational hours.
Attendees will also receive Robert’s brand new book, co-authored with Joe Pulizzi: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Instructors: Scott Liewehr, Lead Analyst WCM, Outsell Gilbane, and Rob Rose, Chief Troublemaker, Big Blue Moose
Register for the conference, workshop, or both (speaking of mobile … note a Conference Plus registration includes the Workshop and also a new Kindle Fire tablet.