Collaboration to Business Transformation: Expanding the role of Enterprise Social Networks

Of course we think all of our conference sessions are not to be missed, but for those specially interested in enterprise social networks, and process transformation we’ve paired up AIIM President John Mancini, to share some of the research his organization is completing on this topic, and Mike Gotta, Senior Technical Manager for Social Software at Cisco, and ex Gartner VP & Research Director. Be sure to check this one out the latest trends in this area

C4. From Collaboration to Business Transformation: Expanding the role of Enterprise Social Networks

Gilbane Boston, The Boston Westin Waterfront
Thursday, December 1, 8:30 – 9:30

Effective collaboration initiatives often focus on process, information and technology. However the advent of enterprise social networking has expanded the scope of what’s possible, and it goes far beyond mere collaboration. This session will examine architectural building blocks that enable social networking, common practices to help overcome adoption hurdles, and governance and change management approaches. It will also contain a presentation of the work of an AIIM task force that has been building use cases and best practices relative to social transformation for 3 key value chains in any organization:

1. sales and marketing;
2. product design and innovation; and
3. knowledge worker creativity and productivity.

This session will demonstrate why the time has come to move discussions of social business from the abstract benefits of “collaboration” to a richer focus on process and value chain transformation.