This summer, Dale Waldt, Mary Laplante, and I have been busy wrapping up our multi-vendor report about “Smart Content in the Enterprise: How Next Generation XML Applications Deliver New Value to Multiple Stakeholders.” We’ll be publishing the report in it’s entirely in a few weeks. We are grateful to our sponsors – IBM, JustSystems, MarkLogic, Mindtouch, Ovitas, Quark, and SDL – for supporting our research and enabling us to make headway on this important trend for the future of content technologies on the web. Here’s the link to access some of the case studies that are part of this report.
XML as a tagging standard for content is almost as old as the web itself. XML applications have long proven their significant value—reducing costs, growing revenue, expediting business processes, mitigating risk, improving customer service, and increasing customer satisfaction. But for all the benefits, managers of successful XML implementations have struggled with attempts to bring XML content and applications out of their documentation departments and into their larger enterprises.
So much XML content value remains untapped. What does it take to break out of the XML application silo? What is the magic formula for an enterprise business case that captures and keeps the attention of senior management? These are the issues we set out to address.
We believe that the solution needs to be based on “smart content.” When we tag content with extensive semantic and/or formatting information, we make it “smart” enough for applications and systems to use the content in interesting, innovative, and often unexpected ways. Organizing, searching, processing, discovery, and presentation are greatly improved, which in turn increases the underlying value of the information that customers access and use.
We started this discussion late last year. We now have the solution-oriented case studies and the additional analysis to reinforce our perspective about the drivers for the digital revolution at hand. We look forward to the continuing conversations with all of you who are seeking to transform the content-related capabilities of your business operations by championing XML applications.