Jive announced the acquisition of privately-held Filtrbox, a social media monitoring (SMM) company. Jive will integrate the Filtrbox real-time social media monitoring and engagement capabilities into the Jive SBS platform to help enterprises harness the the social web and change the way they make decisions, develop products, go to market, and engage with customers, prospects and brand influencers. Initially, Jive will integrate Filtrbox technology into the Jive Market Engagement solution, the first solution to combine SMM with the power of collaborative SBS to implement a unified social media engagement strategy. Jive first signaled its belief in the power of harnessing real-time conversations in September 2009 when it announced the Market Engagement Solution. At that time, Jive announced an alliance with SMM provider Radian6. Jive will continue to support customers who use an integrated Jive-Radian6 solution and will continue its alliance with Radian6. Financial details of the transaction were not disclosed. www.jivesoftware.com/, http://www.filtrbox.com

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